Archive for February 2017

Photo credit: Shutterstock The computer and the network that connects them are both inextricably linked to the success of any business.  This truth is at the heart of our contemporary connection economy. “The computer patiently measures and reports. [T]he network creates value in connection. The connection economy values the bridges between the nodes as much…

Chat apps characteristics make them very appealing to businesses and marketers. Prominent ones include their size, user retention, usage rates, and user demographics. In fact, the combined user base of the top four chat apps is larger than that of the top four social networks. Chat apps also have higher retention and usage rates than…