Both Sides of Enterprise Mobility

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Transformation Network

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The Achilles heel of every transformative business model is their reliance on ever increasing amounts of data that need to be transported quickly across wide area networks and processed at…

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Essential Characteristics of Cloud Computing as Digital Transformation

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Hybrid IT blends traditional datacenters, managed service providers, and cloud service providers to deliver the necessary mix of information technology services. This IT consumption model enables a composable infrastructure which…

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Transformation Innovation

By pwsadmin | May 15, 2021

4 Factors Driving Digital Transformation ROI The critical assessment factors for cloud ROI risk probability are the following:      Infrastructure utilization Speed of migration to cloud Ability to scale business/mission processes…

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Transformation Frameworks

By pwsadmin | May 15, 2021

Digital transformation necessitates changes in an organization’s operational processes. According to Harvard, a focus on operations can lead to business process optimization and entirely new revenue streams. Three common routes…

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Transformation Infrastructure

By pwsadmin | September 26, 2020

Hybrid IT enables a composable infrastructure which describes a framework whose physical compute, storage, and network fabric resources are treated as services. Resources are logically pooled so that administrators need…

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Essential Characteristics of Cloud Computing as Digital Transformation

By pwsadmin | September 25, 2020

A survey of 2,000 executives conducted by Cognizant in 2016 identified the top five ways digital transformations generate value:      Accelerating speed to market      Strengthening competitive positioning      Boosting revenue growth      Raising…

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Embrace Transformation

By pwsadmin | September 22, 2020

From a business perspective, differentiating business processes and quality customer service are central to overall success. Business leaders must therefore clearly identify and measure how information technology contributes to the…

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Computer Vision Advances Zero-Defect Manufacturing

By pwsadmin | July 25, 2020

by Kevin L. Jackson Electronics manufacturers operate in a challenging environment. It’s hard enough to keep up with the ever-accelerating rate of change in the industry. Now customers want increasingly…

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Real-Time Analytics Power the Roadway of the Future

By pwsadmin | July 25, 2020

By Kevin L. Jackson The complexities of citywide traffic are pushing the limits of existing transportation management systems. Outdated infrastructure is based on proprietary, single-purpose subsystems, making it costly to…

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Thriving on the Edge: Developing CSP Edge Computing Strategy

By pwsadmin | March 6, 2020

Communications Service Providers (CSPs) are facing significant business model challenges. Referred to generally as edge computing, the possibilities introduced by the blending of 5G networks and distributed cloud computing technologies are…

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Enterprise mobility has become table stakes in the world of business.  The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy.  This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.


The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:
  • An accelerate use of mobile applications, especially by small businesses;
  • Advancements in the use and exploitation of location based services;
  • More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
  • The introduction of Android Instant Apps that can be used without first going through the download process;
  • Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
  • The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
  • Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

  • Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
  • Enhanced business value through enhanced connections among your employees, customers and suppliers;
  • Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
  • Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.




This post was brought to you by IBM Global Technology Services. For more content like this, visit ITBizAdvisor.com.

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