Both Sides of Enterprise Mobility

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By G C Network | February 1, 2015

Recent security breaches have heightened our awareness of cybersecurity issues. The hack and other security breaches have resulted in unprecedented damages. However, the majority of mobile device users have yet to be sensitized…

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By G C Network | January 28, 2015

“Government IT managers must accept that cloud computing services are services, not the purchases of technology. This usually represents a fundamental change in how technology is acquired and managed. Since…

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By G C Network | January 21, 2015

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South Asia’s Biggest Tech Event – “Digital World 2015”

By G C Network | January 19, 2015

 I am proud and honored to announce that I have been added as a speaker at SouthAsia’s biggest tech event “Digital World 2015” , 9th – 12th February, 2015 at…

Fear Hackers? First invest in an IT security culture change

By G C Network | January 14, 2015

by Kevin L.Jackson  With all the news these days about cyberterrorism and hacking the cloud may seem like the last place you would want to put your precious information. Pew…

CloudCamp Bangladesh In Dhaka! – February 11, 2015

By G C Network | January 13, 2015

Did you know that….. Goldman Sachs recognized Bangladesh as one of the Next Eleven (N-11) – a list of eleven countries having strong potential for becoming the world’s largest economies…

Agile is not the absence of ITIL!

By G C Network | January 12, 2015

 by Jodi Kohut ITIL (formerlyknown as the Information Technology Infrastructure Library) has been the best management practices framework of choice for world class IT Operations organizations.  The 5 stage framework:…

Cloud Security: Understanding the Cloud Computing Threat Landscape

By G C Network | January 10, 2015

In the last two years, IT security breaches have hit the White House, the State Department, the top federal intelligence agency, the largest American bank, the top hospital operator, energy…

Federal Cloud Computing Summit on January 14-15, Washington, DC

By G C Network | January 9, 2015

The Federal Cloud Computing Summit will be held on January 14-15, 2015 at the Marriott Metro Center in Washington, D.C. (Complimentary government and academic registration) This educational symposium will feature cloud computing…

CONGRATULATIONS! Inaugural Cloud Computing Class at Mira Costa College Graduates!!

By G C Network | January 8, 2015

Anthony Dorrah, Jose Chapman, Mike Chatelain,  Lisa Heiden, Ginelle Johnson, Robert Minson, Alfredo Morales  We are so proud of the success of out first cloud computing training class.  This group…

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Enterprise mobility has become table stakes in the world of business.  The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy.  This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.


The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:
  • An accelerate use of mobile applications, especially by small businesses;
  • Advancements in the use and exploitation of location based services;
  • More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
  • The introduction of Android Instant Apps that can be used without first going through the download process;
  • Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
  • The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
  • Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

  • Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
  • Enhanced business value through enhanced connections among your employees, customers and suppliers;
  • Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
  • Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.




This post was brought to you by IBM Global Technology Services. For more content like this, visit ITBizAdvisor.com.

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