Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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GovCloud Founder and Veteran’s 360 Showcased in US Veteran’s Magazine

By G C Network | June 13, 2014

Kevin L. Jackson, CEO and Founder of GovCloud Network, LLC, was showcased in US Veteran’s Magazine for his work with Veteran’s 360, a San Diego, California non-profit. With more than…

Cloud Environment Can Enable Fast, Secure Collaboration among Industries, Nations

By G C Network | June 4, 2014

NCOIC’s Kevin Jackson to present new process for creating interoperability via a cyber-secure multi-cloud environment at cloud computing conferences in the U.S. and China WASHINGTON—June 4, 2014—Cyber-secure cloud computing can…

The Federal Government Journey to Cloud Computing: Lessons Learned

By G C Network | June 3, 2014

[Republished from”On The FrontLines” magazine “Cloud Computing in Government: Lesson’s Learned” issue. Download the full 20 page issue online at https://digital.onthefrontlines.net/i/319551 ) In February 2011, Vivek Kundra announced the “Cloud…

Cloud Computing In Government Lesson’s Learned From On The FrontLines Magazine

By G C Network | May 29, 2014

Congratulations to my friends at “On The FrontLines Magazine” for an EXCELLENT presentation of important operational and managerial cloud computing transition lessons. This issues showcases cloud computing leaders from government…

From “Boots on the Ground” To “Heads in the Cloud,” Non-Profit aims to offer Cloud Training & business services to Corporate IT and HR teams.

By G C Network | May 28, 2014

From “military dedication” to “civilian success,”Veterans 360 Services is approaching the challenging transition of military service to civilian life with an innovative, focused and all-inclusive, 360 degree, process of education…

ICH Agile Cloud Consortium Completes Successful Event

By G C Network | May 22, 2014

Thank you to all that participated in yesterday’s ICH Agile Cloud Service Catalog event. ICH Agile Cloud is an industry-wide effort targeted at developing an open and inclusive cloud service…

ICH Releases Agenda for Agile Cloud Service Catalog Session

By G C Network | May 20, 2014

The Agile Cloud consortium’s second event will occur on May 21, 2014 at TIA Headquarters in Arlington, VA. This event will focus on development of the Agile Cloud Environment Service…

PDNS Offers “Anchor” Cloud Services to Agile Cloud Consortium

By G C Network | May 14, 2014

Private Digital Network Services (PDNS) and partners will provide its national, Private Digital Network (PDN) core and a suite of highly sought after services to the Interoperability Clearinghouse Agile Cloud effort. Its…

ICH/ITAAC Announces Second Agile Cloud Environment Event

By G C Network | May 7, 2014

The 2nd Agile Cloud Environment event will be held on May 21, 2014 at TIA Headquarters. This event will focus on development of the Agile Cloud Environment Service Catalog. The…

Interoperability Clearinghouse Launches “Agile Cloud” Collaboration

By G C Network | April 28, 2014

Last Wednesday, Maj Gen, USAF (Ret) John T. Brennan, Interoperability Clearinghouse (ICH) Executive Director, kicked off the Agile Cloud collaboration. This industry-wide effort is targeted at developing an open and…

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Photo credit: Shutterstock

Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.