Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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NJVC Platform as a Service to Include Google Geospatial Services for NCOIC Geospatial Community Cloud Project in Support of Disaster Relief Efforts

By G C Network | July 9, 2013

CHANTILLY, Va., July 9, 2013 — NJVC® was selected by Network Centric Operations Industry Consortium (NCOIC) to provide the platform as a service (PaaS) element of a cloud-computing-based humanitarian assistance…

Fathers of Clouds – A Tribute

By G C Network | June 14, 2013

(A guest post from Mr. Ray Holloman, NJVC Digital Communications Manager ) For more than half a century, cloud computing has changed names more often than a Hollywood starlet. Utility…

CNBC Closing Bell: Bob Gourley on NSA Leaker

By G C Network | June 13, 2013

This is clearly off topic, but I couldn’t help myself! Please take a moment to view this CNBC video where my good friend Bob Gourley addresses this important event. Good…

Guest Blog: Sequestration and the Cloud

By G C Network | May 30, 2013

(This post was provided by Praveen Asthana, Chief Marketing Office of Gravitant, a cloud service brokerage and management company) Sequestration burst out of obscurity and entered our household vocabulary in…

Join Me at the Gartner IT Infrastructure & Operations Management Summit

By G C Network | May 22, 2013

Please join me at the Gartner IT Infrastructure & Operations Management Summit in Orlando, Florida, June 18-20, 2013, where my session topic will be “Cloud Service Integration: Increasing Business Value…

Five Years of Cloud Musings!!

By G C Network | May 14, 2013

https://kevinljackson.blogspot.com/2008/05/hello-world-april-18-2008.html “Sunday, April 18, 2008 Hello World ! – April 18, 2008 I’ve been toying with the idea of doing a blog for about six months now. Initially I didn’t…

Global Interoperability Consortium’s Cloud Computing Project Detailed at NATO Conference

By G C Network | April 30, 2013

PRESS RELEASEApril 30, 2013, 2:30 p.m. ET Eric Vollmecke of the Network Centric Operations Industry Consortium reports the proliferation of geospatial information will pose problems for disaster responders and describes…

IBM Debate Series – What’s Next in IT?

By G C Network | April 25, 2013

Next week I will be participating in the inaugural session of What’s Next in IT Debate Series, a new program of authentic debates and conversations on key technology topics. Sponsored…

Lisbon Bound: NATO Network Enabled Capability Conference 2013

By G C Network | April 21, 2013

This week I will have the honor of attending the 2013 NNEC Conference at the Corinthia Hotel in Lisbon, Portugal. The NNEC conference is an annual event which has been sponsored by HQ…

Demystifying PaaS for Federal Government

By G C Network | April 2, 2013

Join us on April 16, 2013 at 1 PM EDT to remove the mystery surrounding Platform-as-a-Service (PaaS) for Federal Government https://attendee.gotowebinar.com/register/8966264786104832512 The PaaS market is plagued with confusion, and agencies…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.