Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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NJVC to Spotlight Cloudcuity at Gartner Data Center Conference

By G C Network | November 15, 2012

Las Vegas., Nov. 15, 2012 — NJVC, an information technology solutions provider headquartered in Northern Virginia, announces it will spotlight its Cloudcuity™ framework for delivering secure and unified cloud management…

NJVC Cloud Expert Kevin L. Jackson Launches Second Book: GovCloud II: Implementation and Cloud Brokerage Services

By G C Network | November 9, 2012

VIENNA, Va., Nov. 8, 2012—NJVC, an information technology (IT) solutions provider headquartered in northern Virginia, is pleased to announce that Kevin L. Jackson, vice president and general manager, cloud services,…

Virtustream a Visionary in Gartner 2012 IaaS Magic Quadrant

By G C Network | October 27, 2012

Congratulations to NJVC Cloudcuity partner Virtustream for being positioned as a visionary in the Gartner 2012 IaaS Magic Quadrant! Magic Quadrants provide a graphical competitive positioning of four types of…

GovCloud II: Implementation and Cloud Brokerage Services Now Available

By G C Network | October 22, 2012

I’m happy and proud to announce the release of my second book, “GovCloud II: Implementation and Cloud Brokerage Services” by my publisher Government Training Inc. The public and private…

NJVC® Introduces Cloudcuity™ AppDeployer to Create and Sell Software Applications

By G C Network | October 18, 2012

Developers Can Create, Deploy and Publish Apps in the Cloud for Free Vienna, Va., Oct. 18, 2012 — NJVC®, an information technology (IT) solutions provider headquartered in Northern Virginia, introduces…

NJVC® Announces the Cloudcuity™ Government Marketplace, Powered by Virtustream’s Secure Cloud xChange

By G C Network | October 4, 2012

Vienna, Va., Oct. 4, 2012—NJVC®, an information technology solutions provider headquartered in Northern Virginia, and Virtustream, Inc., a leading enterprise cloud software company, today announced a new alliance to provide…

Cloudcuity™: Thought Leadership Translated to Operational Excellence

By G C Network | September 26, 2012

As my long time readers have certainly noticed, the frequency of my posts have lengthened over the past few months. First, I would like to offer my apologies for being…

NJVC® Unveils Cloudcuity™ Umbrella Framework for NJVC Cloud Services

By G C Network | September 13, 2012

Vienna, Va., Sept. 13, 2012 — NJVC®, an information technology (IT) solutions provider headquartered in Northern Virginia, introduces Cloudcuity™, a new framework for the company’s cloud service offerings to help…

NJVC® Announces SaaS Accelerate: Specialized Infrastructure Hosting and Managed Services Program for Software-as-a-Service Providers

By G C Network | August 25, 2012

VIENNA, Va., Aug. 15, 2012 —NJVC® announces the release of NJVC SaaS Accelerate, a specialized infrastructure hosting and managed services offering designed to support the business needs of software-as-a-service (SaaS)…

Texas Cloud Computing Lessons Learned

By G C Network | August 12, 2012

Late last week the Texas Department of Information Resources (DIR) released an important whitepaper that reviewed it’s multi-year Pilot Texas Cloud Offering (PTCO). This project was designed to allow a…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.