Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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Lynn DeCourcey Showcased in ExecutiveBiz

By G C Network | August 9, 2012

Kudos to my colleague Lynn DeCourcey for her recent interview on ExecutiveBiz.com! Lynn is NJVC vice president and general manager, cyber security. She oversees all aspects of the company’s cyber…

BISNOW Data Center Event Highlight’s Cloud

By G C Network | July 28, 2012

A big thank you to BISNOW and my fellow panel members for an outstanding discussion and very informative event, last week’s Data Center Investment Conference and Expo. The federal marketplace…

GSA Seeks Cloud Brokerage Information

By G C Network | July 18, 2012

GSA is using the RFI process to collect information about alternative models and/or solutions for future cloud acquisition vehicles and processes that further these goals. One emerging concept in cloud…

DoD Cloud Computing Strategy

By G C Network | July 15, 2012

The DoD recently released the department’s formal cloud computing strategy. DoD Cloud Computing Strategy View more documents from Kevin Jackson. In the forward, DoD CIO Teresa Takai said that: “The…

FedRAMP PMO Releases First Set of 3PAOs

By G C Network | May 14, 2012

Late today the FedRAMP Program Management Office released the first list of certified Third Party Assessment Organizations (3PAOs). These companies are accredited to perform initial and periodic assessment of cloud…

FedRAMP Releases Updated Security Assessment Plan Templates

By G C Network | May 8, 2012

Last week the GSA FedRAMP Program Office released the latest version of the cloud computing Security Assessment Plan (SAR) template. This document is the most recent step toward the Federal…

NJVC® and Gravitant® Announce New Strategic Alliance: Partnership to Benefit Federal Agencies with Powerful Provision and Management of Cloud Services that Unify Multiple Providers

By G C Network | April 4, 2012

Vienna, Va., April 4, 2012 — NJVC®, one of the largest information technology solutions providers supporting the U.S. Department of Defense, and Gravitant®, a provider of cloud brokerage and management…

NJVC® VP and GM, Cloud Services, Kevin L. Jackson to Speak on Cloud Security at 2012 Emerging Threats and Cyber Defense Symposium

By G C Network | March 18, 2012

Vienna, Va., March 15, 2012 — NJVC®, one of the largest information technology solutions (IT) providers supporting the U.S. Department of Defense, is pleased to announce that Kevin L. Jackson,…

NJVC’s Kevin L. Jackson Co-Authors INSA White Paper on Cloud Computing for the Intelligence Community

By G C Network | March 13, 2012

Findings Reflect Insight from More than 50 Cloud Thought Leaders VIENNA, Va.–(BUSINESS WIRE)–NJVC®, one of the largest information technology solutions (IT) providers supporting the U.S. Department of Defense, announces…

INSA Study on Cloud Computing in the Intelligence Community: Rollout 13 March 2012 | SYS-CON MEDIA

By G C Network | March 10, 2012

(Originally posted by Bob Gourley at CTOvision) Over the last year I’ve had the pleasure of serving with a team of volunteers from the Intelligence and National Security Alliance…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.