Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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US Army Cloud Computing Class at Ft. Gordon, GA

By G C Network | June 24, 2011

A few weeks ago I had the distinct pleassue of teaching yet another US Army cloud computing class. This time the venue was Ft. Gordon, GA and the students definitely…

78 Agency Services Identified for Cloud Transition

By G C Network | May 29, 2011

The Office of Management and Budget recently released a list of 78 projects slated for transition to cloud over the next year. The most common application, according to a FierceGovernmentIT,…

NGA Sets GEOINT Strategic Direction with Earth Builder

By G C Network | May 15, 2011

Last month Google and the National Geospatial Intelligence Agency started sharing details about their “GEOINT on Demand” collaboration. The project, named Earth Builder, was built specifically to enable NGA to…

Teleology Systems Introduces CloudeFX at DoDIIS

By G C Network | April 27, 2011

Next week at DoDIIS, NJVC will be showcasing a few of our government cloud computing partners. One of the most exciting of these is the Cloud Service Orchestration Framework by…

Cloud Computing Highlighted at DoDIIS 2011

By G C Network | April 27, 2011

Are you going to DoDIIS? Schedule for May 1-5, 2011 in Detroit, Michigan, the conference highlights the Defense Intelligence Agency’s (DIA) commitment to developing and maintaining secure and reliable networks for…

Washington DC a Cloud Computing Trendsetter!

By G C Network | April 16, 2011

A TechJournal South article last week named Washington, DC as a leading trendsetter in cloud computing. Citing a Microsoft sponsored survey, conducted by 7th Sense research, D.C. was highlighted as particullarly receptive…

Melvin Greer Cited by IBM for Cloud Computing Innovation

By G C Network | April 5, 2011

Congratulations to my good friend Melvin Greer for being awarded IBM’s first ever ACE Award!! “Melvin Greer, Lockheed Martin Senior Fellow has won IBM’s first ever Awarding Customer Excellence (ACE)…

“GovCloud: The Book” Launched at National Press Club Event

By G C Network | March 30, 2011

As many of you know, today marked the official launch of my first book – GovCloud: Cloud Computing for the Business of Government. Today’s venue was the National Press Club…

“Cloud Musings on Forbes” Launched!!

By G C Network | March 24, 2011

Today I published my first post on Forbes.com!! At the invitation of Bruce Upbin, Forbes.com editor, I will be contributing posts monthly. I see this not only as an honor,…

Tech America and INSA Form Cloud Computing Advisory Groups

By G C Network | March 6, 2011

Last week TechAmerica announced the formation of a “cloud computing commission” to advise the White House on the current plans to steer more than $20B worth of IT services toward…

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Photo credit: Shutterstock

Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.