Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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Federal Cloud Computing Strategy Officially Launched

By G C Network | February 14, 2011

Federal CIO Vivek Kundra officially launched the Federal Cloud Computing Strategy today. While this is clearly not new news, the document does state the government’s position in a very succint manner.…

GEOINT’s Future is in the Cloud

By G C Network | January 31, 2011

Recently, Geospatial Intelligence Forum Magazine asked me for my thoughts on the role of cloud computing in the future of geospatial intelligence.My response was recently published in their December 2010…

eTechSuccess: Patterns of Success – Kevin Jackson

By G C Network | January 27, 2011

My sincere appreciation to John Baker for the eTechSuccess: Patterns of Success interview. John and I worked together IBM as part of the Wireless Emerging Business Organization. His team and…

USBE&IT Winter Issue Focuses on Cyber Security

By G C Network | January 19, 2011

Thank You USBE&IT Publisher Mr Tyrone Taborn for such an inspiring issue and my sincere appreciation to Mr. Frank McCoy for my inclusion in his list of Cyber visionaries! The Homeland…

Global GovCloud with Cisco and VCE

By G C Network | January 18, 2011

Last week I had the awesome experience of participating in a global telepresence conference on government cloud computing. Joining me as presenters were Blake Salle, Senior Vice President of VCE,…

NIST Cloud Computing Collaboration Twiki Launches

By G C Network | December 30, 2010

Today I received my credentials for the NIST Cloud Computing Collaboration Site. “The National Institute of Standards and Technology (NIST) has been designated by Federal Chief Information Officer Vivek Kundra…

GovCloud Predicitons for 2011

By G C Network | December 30, 2010

Happy New Year All!! 2011 will be the breakout year for GovCloud! Pressure to reduce budget, pressure to manage I resources better and the political pressure of the next presidential…

Vivek Kundra Unveils 25-Point IT Management Reform Program

By G C Network | December 10, 2010

Yesterday the US Federal CIO, Vivek Kundra, unveiled an ambitious 25-point implementation plan for delivering more value to the American taxpayer. This plan focuses on execution and is designedto establish…

GSA and Unisys/Google Marks GovCloud Watershed

By G C Network | December 4, 2010

As widely reported this week, the United States General Services Administration (GSA) has awarded a contract to Unisys to create a secure cloud-based email and collaboration platform. The solution will…

NIST Moves Forward on Cloud Computing

By G C Network | November 8, 2010

Last week the National Institute of Standards and Technology (NIST) held their second Cloud Computing Forum and Workshop. Skillfully shepherded by Ms. Dawn Leaf, the agency’s senior executive of cloud computing,…

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Photo credit: Shutterstock

Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.