Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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Robert Duffner Interviews Chris Kemp, NASA, and Kevin Jackson, NJVC, on GovCloud

By G C Network | November 7, 2010

Recently, I had the pleasure of being interviewed by Mr. Robert Duffner, director of Product Management for Windows Azure, as part of his “Thought Leaders in the Cloud” series. In this interview,…

NJVC, Invertix Announce Cloud Computing Demonstration at GEOINT 2010

By G C Network | November 2, 2010

VIENNA, Va. — (BUSINESS WIRE) — NJVC®, one of the largest providers of information technology (IT) solutions to the U.S. Department of Defense, and Invertix Corporation, a proven technology company…

On The Frontlines: Cloud Computing in Government

By G C Network | October 27, 2010

Today, Trezza Media Group released the latest installment of it’s “On The Frontlines” series of government technology reports. The “On The Frontlines” Publications are dedicated to showcasing the positive progress…

GSA Awards Eleven US Federal IaaS Contracts

By G C Network | October 20, 2010

According to Federal News Radio, GSA awarded eleven vendor spots in the first Federal cloud infrastructure-as-a-service award. The winners were: * Apptis Inc. partnered with Amazon Web Services* AT&T* Autonomic…

NIST To Hold 2nd Cloud Computing Forum & Workshop

By G C Network | October 15, 2010

On November 4-5, 2010, the National Institute of Standards and Technology (NIST) will hold their second Cloud Computing Forum & Workshop. During this event, NIST will report on the status of federal…

“On The Frontlines” Interview

By G C Network | October 5, 2010

Look out for “On The Frontlines: The Government Cloud” scheduled for release in November 2010! Trezza Media Group provides high-quality thought leadership media and marketing services to help companies connect…

Yongsan Army Garrison Does Cloud Computing!!

By G C Network | September 24, 2010

First Signal is ready for the cloud ! Even with the time constraints of the Chusok holiday and the onslaught of a 100-year flood, the class soldiered on with five…

Army Cloud Computing in Korea!

By G C Network | September 19, 2010

After a long uneventful flight, I’ve arrived at Yongsan Army Garrison in Soeul Korea. After enjoying the economy accomodation on a Boeing 777 for over 14 hours, my room and…

The Taiwan GovCloud

By G C Network | September 11, 2010

Last week, Henry Kenyon of Federal Computer Week reported that the Taiwanese government is planning to spend $744M to develop cloud computing technology. Premier Den-yih Wu sees this as a…

Geospatial Cloud Computing In Support Of National Policy

By G C Network | August 29, 2010

A few weeks ago I once again had the pleasure of participating in a private discussion on cloud computing with Mr. Vivek Kundra. What struck me in this most recent meeting was his views…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.