Both Sides of Enterprise Mobility

“Cloud Musings” Named A “Top 50 Blog”

By G C Network | August 27, 2010

My appreciation and thanks goes out to Jeremy Geelan for including “Cloud Musings” on his list of the Top 50 Cloud Computing Blogs. Thanks is also in order for “HighTechDad”…

Will Oracle Buy Informatica?

By G C Network | August 25, 2010

According to 1,250 ERP Software Advice readers that will be Oracle’s next acquisition. Terradata came in a close second in this race, suggesting that Oracle will “…play it safe next time…

What’s Next For Oracle?

By G C Network | August 14, 2010

Watching Larry Ellison and Oracle over the years as it has morphed itself is a real study in market dynamics.  It’s transformation from database company through middleware provider to now…

Enterprise Architecture Enables Innovation: Melvin Greer, Lockheed Martin

By G C Network | August 11, 2010

Earlier this week, my good fried and NCOIC colleage, Melvin Greer was interviewed by Rutrell Yasin of Government Computer News. In the interview, Mel focused on the importantance of entrprise…

Are You A Cloud Architect? NJVC Needs YOU!!

By G C Network | July 31, 2010

If you are a cloud computing architect, have I got news for you!  NJVC, one of the largest IT solutions providers supporting the U.S. Department of Defense (DoD), is building…

“Army Private Cloud” RFP Released

By G C Network | July 28, 2010

Last week the US Army released  a procurement solicitation for the Army Private Cloud.  This $249M solicitation calls for a 1-year base period with four, 1-year options. Department of the…

Cloud Musings Direct Launches

By G C Network | July 15, 2010

In response to request, the inaugural “Cloud Musings Direct” newsletter was launched this week.  This bi-weekly electronic newsletter will highlight important government cloud computing industry trends and events.  If you…

CloudExpo Europe 2010: Not Your Father’s Prague

By G C Network | June 30, 2010

When my good friend Jeremy Geelan invited me to speak at CloudExpo Europe in Prague, Czech Republic my imagination went into overdrive.  Being a child of the 60’s and a…

NCOIC Plenary Highlights Collaboration and Interoperability

By G C Network | June 29, 2010

Last week in Brussels, Belgium, the Network Centric Operations Industry Consortium highlighted it’s support of collaboration and interoperability through an information exchange session with the National Geospatial-Intelligence Agency (NGA) and…

GovLoop “Member of the Week”

By G C Network | June 22, 2010

Thank you to Radiah Givens-Nunez and GovLoop for the honor of being their Member of the Week for June 21-25, 2010. Created in 2008, GovLoop is an online social network…

Photo credit: Shutterstock

Enterprise mobility has become table stakes in the world of business.  The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy.  This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.


The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:
  • An accelerate use of mobile applications, especially by small businesses;
  • Advancements in the use and exploitation of location based services;
  • More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
  • The introduction of Android Instant Apps that can be used without first going through the download process;
  • Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
  • The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
  • Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

  • Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
  • Enhanced business value through enhanced connections among your employees, customers and suppliers;
  • Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
  • Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.




This post was brought to you by IBM Global Technology Services. For more content like this, visit ITBizAdvisor.com.

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