Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off on Both Sides of Enterprise Mobility

Review: Executive’s Guide to Cloud Computing by Eric Marks and Bob Lozano

By G C Network | January 26, 2010

Recently, I had the privilege of reviewing an advance copy of Executive’s Guide to Cloud Computing by Eric Marks and Bob Lozano. Available now for pre-order on Amazon, this guide is a…

DoD Cloud Computing Session at 5th International Cloud Expo

By G C Network | January 22, 2010

I’m happy to announce that I will be presenting on DoD Cloud Computing Advances at the 5th International Cloud Expo, April 19-21, 2010 at the Javits Convention Center in New…

InformationWeek Prediction: Cloud Computing for Classified Software

By G C Network | January 20, 2010

Yes, I know you’re sick of all the predictions, but I just can’t resist pointing you to Nick Hoover’s “5 Predictions For Government IT in 2010“. In summary: 1. Cybersecurity…

“Shaping Government Clouds” Just Released

By G C Network | January 12, 2010

As part of the On The Frontlines series, Trezza Media Group has just released it latest on-line electronic magazine. “Shaping Government Clouds” includes: Pete Tseronis, Chairman of the Federal Cloud…

Fed Tech Bisnow: If Nostradamus Did RFPs?

By G C Network | January 6, 2010

Nostradamus may no longer be with us, but check out the “beltway” predictions from Tech Bisnow! “Two hot trends almost all mentioned: early uptick on M&A and cloud computing ubiquity”…

Navy CANES and Cloud Computing

By G C Network | January 4, 2010

During the first quarter of 2010, the Navy is expected to make the first selection for the Consolidated Afloat Network Enterprise System (CANES). CANES is just one component of the…

GovCloud, “Cloud Musings” rated “Influential” by Topsy

By G C Network | January 3, 2010

Log in with Twitter A search engine powered by tweets My sincere appreciation and thanks goes out to Topsy for rating my tweets as “Influential”! Topsy is a new kind…

Jill Tummler Singer Appointed NRO CIO

By G C Network | January 1, 2010

Effective January 1, 2010, Jill Tummler Singer will take the reigns as CIO for the National Reconnaissance Office (NRO). As the CIA Deputy CIO, Ms Tummler has been a proponent…

Most Influential Cloud Bloggers for 2009

By G C Network | January 1, 2010

Thank you Ulitzer and SYS-CON Media for naming me to your list of the most influential cloud computing bloggers for 2009. My hearty congratulations go out to the other bloggers…

2009: The Government Discovers Cloud Computing

By G C Network | December 23, 2009

2009 was truly a watershed year for Federal information technology professionals. After inaugurating the first Cyber-President we saw the appointment of our first Federal CIO and the rapid adoption of…

Photo credit: Shutterstock

Enterprise mobility has become table stakes in the world of business.  The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy.  This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.


The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:
  • An accelerate use of mobile applications, especially by small businesses;
  • Advancements in the use and exploitation of location based services;
  • More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
  • The introduction of Android Instant Apps that can be used without first going through the download process;
  • Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
  • The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
  • Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

  • Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
  • Enhanced business value through enhanced connections among your employees, customers and suppliers;
  • Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
  • Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.




This post was brought to you by IBM Global Technology Services. For more content like this, visit ITBizAdvisor.com.

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