Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off on Both Sides of Enterprise Mobility

“Cash for Clunkers” Should Have Used the Cloud!

By G C Network | August 24, 2009

Rich Bruklis wrote an excellent essy on how the government missed a perfect opportunity to use cloud computing. In “Cloud Opportunity Missed” he writes: “It appears that the voucher system…

US Navy Experiments With Secure Cloud Computing

By G C Network | August 20, 2009

This week in San Diego, CA the US Navy held the initial planning conference for Trident Warrior ’10. The Trident Warrior series is the premier annual FORCEnet Sea Trial Event…

GSA To Present On Cloud Initiative at NCOIC Plenary

By G C Network | August 13, 2009

A General Services Administration (GSA) representative is now scheduled to provide a briefing on the agency’s cloud computing initiative during a “Best Practices for Cloud Initiatives using Storefronts” session on…

FAA CIO Focuses on Cybersecurity

By G C Network | August 12, 2009

During this week Federal Executive Forum, FAA CIO Dave Bowen mentioned protection against software vulnerabilities, wireless intrusion and website vulnerabilities as his top cybersecurity priorities. As the Assistant Administrator for…

DHS Asst. Secretary Addresses Cybersecurity Priorities

By G C Network | August 11, 2009

Greg Schaffer, Assistant Secretary for CyberSecurity & Communications for the US Department of Homeland Security, sees Trusted Internet Connections, EINSTEIN, and front line defense of the nation’s networks as top…

US DoD Chief Security Officer on Cybersecurity Priorities

By G C Network | August 10, 2009

In a Federal Executive Forum interview, Robert Lentz, Chief Security Officer for the US Department of Defense, highlighted the departments cybersecurity priorities. Mr. Lentz is the Deputy Assistant Secretary of…

Twitter Under Denial of Service Attack

By G C Network | August 6, 2009

Multiple sources are reporting that Twitter continues to be under a denial of service attack. Some are speculating that this represents the power of a coordinated bot network attack. For…

NCOIC Holding Full Day Cloud Computing Session

By G C Network | August 5, 2009

The Network Centric Operations Industry Consortium (NCOIC) will be holding a one-day cloud computing session during its plenary meetings, 21-25 September at the Fair Lakes Hyatt in Fairfax, VA. A…

Sevatec a New Player in the Federal Cloud Computing Market

By G C Network | August 3, 2009

Just in time for the new Federal Cloud Computing Storefront, Sevatec, Inc. is announcing the development of a toolkit to help federal agencies transform their enterprise architectures to cloud computing…

GSA Releases Cloud Computing RFQ

By G C Network | July 31, 2009

Following through on a much anticipated action, GSA released their Cloud Computing Request For Quotation (RFQ) today. Cloud computing is a major part of President Obama’s reform effort and this…

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Enterprise mobility has become table stakes in the world of business.  The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy.  This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.


The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:
  • An accelerate use of mobile applications, especially by small businesses;
  • Advancements in the use and exploitation of location based services;
  • More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
  • The introduction of Android Instant Apps that can be used without first going through the download process;
  • Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
  • The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
  • Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

  • Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
  • Enhanced business value through enhanced connections among your employees, customers and suppliers;
  • Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
  • Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.




This post was brought to you by IBM Global Technology Services. For more content like this, visit ITBizAdvisor.com.

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