Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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OMG Cloud Standards Summit

By G C Network | July 2, 2009

July 13-15, 2009, in Arlington, VA, the Object Management Group, is holding a Standards in Government & NGO’s Workshop. During the first day, the Cloud Computing Standards Summit will focus…

NDU IRM Cloud Computing Event “Sold Out”!!!

By G C Network | July 2, 2009

Hope you’ve already registered for the “The Cloud Computing Symposium” , Wednesday, July 15, 2009 at the National Defense University in Washington, DC! This promises to be the premier government…

SSA’s Jim Borland on Healthcare Information Technology

By G C Network | June 25, 2009

Today, on this week’s Federal News Radio Federal Executive Forum webcast, Mr. Jim Borland, Special Advisor for Health IT, Office of the Commissioner, Social Security Administration(SSA), will discuss the value…

Dr. Leslie Lenert of CDC Speaks on Healthcare IT

By G C Network | June 24, 2009

During this week’s Federal News Radio Federal Executive Forum pre-recording, Dr. Leslie Lenert, Director, National Center for Public Health Informatics (NCPHI) at the Centers for Disease Control and Prevention (CDC),…

Linda Fischetti on VHA Healthcare

By G C Network | June 23, 2009

This week pre-recording of Federal News Radio Federal Executive Forum featured Linda Fischetti , Health Informatics Architect at the Veterans Health Administration (VHA). During a panel discussion, her comments on…

Vish Sankaran, HHS, Speaks on Healthcare IT

By G C Network | June 22, 2009

During the pre-recording of this weeks Federal News Radio Federal Executive Forum, Vish Sankaran, Program Director of Federal Health Architecture, discussed the role of information technology in improving the country’s…

Iranian Protests Showcase Twitter, Facebook, YouTube (and Cloud Computing) !

By G C Network | June 21, 2009

In covering unfolding events in Iran, the world’s most powerful news outlets have been entirely dependent on the Twitter-provided flow of text, images, and video. While this has definitely showcased…

Two Days with AWS Federal

By G C Network | June 18, 2009

Today, I start two days of training with Amazon Web Services (AWS) Federal. If that’s the first time you’ve ever heard about an AWS Federal division, your not alone. Held…

Maneuver Warfare in IT: A Cheerleading Pundit

By G C Network | June 15, 2009

The Twitter conversation between Christofer Hoff and I went like this: Christofer – I haven’t formally blogged a resp. (yet) to @Kevin_Jackson on his ‘maneuver warfare in IT’ Not just a cultural shift but a…

Expanding Maneuver Warfare in IT

By G C Network | June 12, 2009

Earlier this week I published “Cloud Computing: The Dawn of Maneuver Warfare in IT Security” via Ulitzer. In publishing the article my intent was to explore the more dynamic approach…

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Photo credit: Shutterstock

Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.