Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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Second Government Cloud Computing Survey

By G C Network | April 1, 2009

Earlier this week I had the pleasure of presenting at the Sys-con International Cloud Computing Expo in New York City. My presentation, The View from Government Cloud Computing Customers, reviewed…

Navy NGEN and Cloud Computing

By G C Network | April 1, 2009

I spent half of today in downtown DC at the Navy Next Generation Enterprise Network (NGEN) Industry Day. In case you’re not familiar with NGEN, this project will be the follow-on…

An Ontology for Tactical Cloud Computing

By G C Network | March 25, 2009

This week I’ve had the pleasure of presenting at two fairly unique conferences. On Tuesday I was in San Diego at the Simulation Interoperability Standards Organization (SISO) Workshop. SISO is…

Federal Cloud Computing Roadmap

By G C Network | March 24, 2009

ServerVault, a long time provider of IT hosting services to the Federal government, has been discussing cloud computing quite a bit with their current (and future) customers. The repetitive nature…

Booz Allen Hamilton Lays Out Path To Cloud

By G C Network | March 23, 2009

Now that cloud computing is seen as a viable technology for the government marketplace, management consulting leader Booz Allen Hamilton is now providing cloud transition guidance. In his article “Cloud…

Is Sun Rising or Setting?

By G C Network | March 19, 2009

Today was strange. First Sun announces it’s open cloud computing platform. Sun Unveils Open Cloud Computing Platform “Sun on Wednesday announced plans to offer its own Open Cloud Platform, starting…

A Conversation with Emil Sayegh, Mosso General Manager

By G C Network | March 16, 2009

Last week, Mosso announced their new “Cloud Server” and “Cloud Sites” offerings. They also exited “Cloud Files” from beta, positioning themselves as a challenger to Amazon. With this as a…

Playing the Cloud Computing Wargame

By G C Network | March 12, 2009

Today at FOSE I tried my hand at balancing traditional IT, hybrid cloud offerings and commercial cloud offerings on a craps table. Just to set the scene, the Booz Allen…

Vivek Kundra Nominated for Federal CIO

By G C Network | March 10, 2009

Mr. Kundra’s quote from the Wall Street Journal says it all: “I’m a big believer in disruptive technology. If I went to the coffee shop, I would have more computing…

7th SOA for E-Government Conference

By G C Network | March 5, 2009

On April 28, 2009, Mitre will be holding its biannual SOA for E-Government Conference. This conference is one of the region’s premier opportunity for federal managers and MITRE Subject Matter…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.