Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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Cloud Computing Wargames !!

By G C Network | January 22, 2009

Wikipedia “A wargame is a game that represents a military operation.” “Military simulations, also known informally as war games, are simulations in which theories of warfare can be tested and refined…

President Barack Obama. A New Day for Cloud Computing !!

By G C Network | January 20, 2009

Yesterday, President Barack Obama’s transition team released a new video touting the benefits of cloud computing and government transparency. “Cloud computing, which allows consumers and institutions to access their files…

How the Government Tweets – An Update

By G C Network | January 19, 2009

Thanks goes out to Twitter_Tips for a link to Government agencies on Twitter: a few comprehensive sites posted by lindyjb which includes the following: The Government’s A-Twitter: A Comprehensive List…

How the Government Tweets

By G C Network | January 16, 2009

Last September in “Ambient Awareness. The cloud killer app? ” and ” The Cloud Wins in Minneapolis at the RNC! “, I wrote about how the cloud infrastructure and microblogging…

Bob Gourley on Cloud Computing and NetCentric Operations

By G C Network | January 15, 2009

Bob Gourley, Crucial Point CTO and former DIA CTO, just posted Cloud Computing and Net Centric Operations on his website CTOvision . In it he outlines how the OSD and ASD NII…

Obama Administration CTO Top Suggestions

By G C Network | January 14, 2009

Check out the top vote getters for suggestions to the nations’s first CTO! #5 with 5,835 votes Open Government Data (APIs, XML, RSS) We can unleash a wave of civic…

2009 Cloud Computing Events

By G C Network | January 13, 2009

2009 is off to a fast start with the following events on the horizon! February 2009 – “Bi-Annual On-line Government Cloud Computing Survey”, On-line February 3, 2009 – Open Group…

World Summit of Cloud Computing Virtual Site

By G C Network | January 12, 2009

The Israeli Association of Grid Technologies (IGT) has made its recent IGT 2008 World Summit of Cloud Computing available on-line. Speakers include: Day 1: Stevie Clifton, Co-Founder & CTO Animoto…

1105 Government Information Group does Cloud Computing

By G C Network | January 9, 2009

Mark your calendars for April 29, 2009 ! 1105 Government Information Group has announced that there will be a Cloud Computing Conference at the Ronald Reagan Building in Washington, DC.…

Sun Acquires Q-Layer

By G C Network | January 8, 2009

Yesterday, Sun Microsystems announced their acquisition of Q-layer. This Belgium based company automates the deployment and management of both public and private clouds. In the press release, David Douglas, SUN’s…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.