Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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Cloud Computing and the Process Integration Era

By G C Network | December 17, 2008

The Industry Advisory Council (IAC) is a non-profit, non-partisan organization dedicated to fostering improved communications and understanding between government and industry. through its affiliation with the American Council for Technology…

The Tactical Cloud

By G C Network | December 16, 2008

When cloud computing first came in vogue, there was a rather serious discussion about the private cloud concept. The whole idea of cloud computing seemed to argue against implementing such…

“Cloud Musings” Now on SYS-CON Media “Cloud Computing Journal” !!

By G C Network | December 15, 2008

I’m happy to announce that a recent “Cloud Musings” article, “Commercial vs Federal Cloud Computing ” has been reposted on SYS-CON Media’s “Cloud Computing Journal“. Thank you SYS-CON for making…

How to make clouds interoperable and standard !!

By G C Network | December 12, 2008

This has been a huge part of my life over the past few weeks! This is my personal view. WARNING: DON’T EXPECT THE ANSWER TO BE FOUND BELOW !!! There…

The Tension between Public and Private Clouds

By G C Network | December 11, 2008

Last week, during discussion on cloud interoperability and standards in Israel, I saw for the first time a real dichotomy in the value of public (external) and private (internal) clouds.…

Cloud Computing for Continuity of Operations (COOP)

By G C Network | December 10, 2008

Recently, I’ve been focusing on cloud computing for COOP. The way I looked at it, many government agencies are already using commercial shared facilities as COOP sites and that the…

NCOIC Plenary Session

By G C Network | December 9, 2008

Hopping a plane to the west coast today to attend the NCOIC Plenary in Costa Mesa, California. First day “Cloud Computing for Net-Centric Operations” agenda includes: David Ryan, Chief Architect…

Dataline named “Top 100 Cloud Computing Company”

By G C Network | December 9, 2008

SYS-CON’s Cloud Computing Journal included Dataline in its expanded list of the most active players in the cloud ecosystem. In adding Dataline to the “Top 100” list, Jeremy Geelan noted…

Autoscaling into the cloud- Good or Bad?

By G C Network | December 8, 2008

I always thought saw the ability to autoscale into a cloud infrastructure as a good thing. George Reese presented a differing view on the O’Reilly blog recently. “Auto-scaling is the…

Cloudera must be reading the script!

By G C Network | December 4, 2008

“Cloud computing leapt out as the most obvious way to address enterprise large data problems” – Ken Pierce, IT Specialist, DIA-DS/C4ISR “We view Hadoop as the key enabler…[in] optimizing the…

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Photo credit: Shutterstock

Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.