Both Sides of Enterprise Mobility

Enomaly: Startup of the Week

By G C Network | November 18, 2008

Congratulations to Enomaly and Reuven Cohen for being named Startup of the Week byInformationWeek !!! Reuven and I collaborate quite a bit and his blog, Elastic Vapor, is a staple for anyone interested in…

Cloud Computing at DoD, DISA, DIA, CENTCOM and NCOIC

By G C Network | November 17, 2008

At CloudCamp last week, Military Information Technology distributed free copies of it’s November issue to all attendees. The issue contains a very informative article by Cheryl Gerber titled “Computing in…

Last Night’s Camp Out !!

By G C Network | November 13, 2008

Check out Tech BISNOW for more on CloudCamp Federal! Follow me at https://Twitter.com/Kevin_Jackson

CloudCamp Federal was AWESOME !!

By G C Network | November 13, 2008

Just got home from CloudCamp Federal. What an event!! The over 100 attendees definitely made the statement that the Fed is interested in cloud computing. As expected, cloud security was…

DISA taps CollabNet to manage DoD cloud software development

By G C Network | November 12, 2008

This week, the Defense information Systems Agency (DISA) announced that they will be using Collabnet tools to manage application development for RACE. The Computerworld article said that DISA will use…

Today is CloudCamp Federal !!

By G C Network | November 12, 2008

Today we kick of off the first CloudCamp Federal. Reuven Cohen, Bob Lozano, Brand Niemann and over 150 other cloud computing enthusiast are expected to attend. We also plan to…

CloudCamp “Sold Out” !! More Tickets Added

By G C Network | November 11, 2008

We are happy to announce that CloudCamp Federal (aka DC), taking place tomorrow at Apptis headquarters in Chantilly, VA (directions), is sold out. But don’t fret, we’ve added 25 more…

President-Elect Obama: Good for Cloud Computing

By G C Network | November 11, 2008

In his article, “What Does Obama Revolution Mean to Cloud Computing“, Krishnan Subramanian lays out a rosy picture for cloud computing: Protecting the openness of Internet: crucial for cloud computing…

Only 9 tickets left for CloudCamp Federal !!

By G C Network | November 10, 2008

Only 9 tickets left from the original allotment of 150 for CloudCamp Federal this week. We’re working to free up some more, but don’t leave it to chance. Go to…

Valiant Angel – A Perfect PED Application for Cloud Computing

By G C Network | November 10, 2008

A few weeks ago in an article title “Why the Cloud? Processing, Exploitation and Dissemination“, I described two instances where the newspaper industry used cloud computing in order to process,…

Photo credit: Shutterstock

Enterprise mobility has become table stakes in the world of business.  The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy.  This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.


The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:
  • An accelerate use of mobile applications, especially by small businesses;
  • Advancements in the use and exploitation of location based services;
  • More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
  • The introduction of Android Instant Apps that can be used without first going through the download process;
  • Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
  • The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
  • Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

  • Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
  • Enhanced business value through enhanced connections among your employees, customers and suppliers;
  • Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
  • Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.




This post was brought to you by IBM Global Technology Services. For more content like this, visit ITBizAdvisor.com.

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