Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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CloudCamp Federal 2008 – Don’t miss out !!!

By G C Network | November 7, 2008

Tickets are going fast for CloudCamp Federal 2008 on November 12th in Chantilly, Virginia !! Representatives from the following organizations are already registered to attend. 3TERAAmazon Web Services (AWS)AOLAppistryApptisBooz Allen…

Private Clouds

By G C Network | November 5, 2008

Yesterday in eWeek, Chris Preimesberger, provided a very good read in “Why Private Cloud Computing is Beginning to Get Traction“. “Private cloud computing is a different take on the mainstream…

Important Cloud Computing Events

By G C Network | November 4, 2008

Mark your calendar for the following cloud computing events. These are specifically targeted to organizations looking to leverage cloud computing technologies and techniques in support of national security requirements. CloudCamp…

Forrester: Embrace Cloud Computing to Cut Costs

By G C Network | November 3, 2008

“Forrester Research advises CFOs to take a close look at cloud computing for messaging and collaboration and enterprise applications. The payoffs could be noticeable during the current economic downturn.” In…

Government still wary of cloud computing

By G C Network | October 31, 2008

Federal News Radio interviewed Ron Markezich, a corporate vice president of Microsoft, Mike Bradshaw, president of Google federal, and Michael Farber, a partner with Booz Allen on the government’s approach…

Microsoft Azure

By G C Network | October 30, 2008

With the announcement of Azure, Microsoft has finally made it’s cloud computing plans public. Maybe Larry Ellison is now ready to revise his opinion, huh? While this announcement is definitely…

Federal Grants from the Cloud

By G C Network | October 29, 2008

In case you mised it, the Department of Interior has announced that it plans to build a cloud computing platform to manage the processing and distributing of government grants. “Grants.gov…

Economist.com : Let it rise

By G C Network | October 28, 2008

This week, The Economist provides an insightful special report on cloud computing. From “Clouds and Judgement“: “Computing is fast becoming a “cloud”—a collection of disembodied services accessible from anywhere and…

Some More Cloud Computing Survey Results

By G C Network | October 27, 2008

As promised, here are some more results from the MIT/”Cloud Musings” on-line survey! Please remember, THIS IS NOT A SCIENTIFIC SURVEY !! The purpose is only to get a sense of…

Steve Ballmer comments on Microsoft’s cloud plans

By G C Network | October 24, 2008

On October 17th in the “Redmond Channel Partner Online”, a Microsoft Partner community publication, Kurt Mackie reported on Microsoft’s CEO Steve Ballmer’s comments on the company’s vision for syncing up…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.