Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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Why the Cloud? Processing, Exploitation and Dissemination

By G C Network | October 23, 2008

So why is the intelligence community so interested in cloud computing? Three letters: PED (Processing, Exploitation, Dissemination). Take these two real life examples from the publishing industry. Jim Staten of…

World Summit of Cloud Computing: “Enterprise Cloud Computing” work group

By G C Network | October 22, 2008

To leverage attendees of the World Summit of Cloud Computing, a kick-off meeting of the “Enterprise Cloud Computing” work group will be held near Tel Aviv, Israel on December 3,…

Cloud Package Management

By G C Network | October 21, 2008

In his post “Missing in the Cloud: package management“, Dave Rosenberg highlights a critical issue in the adoption of cloud computing by government agencies. “I dare say that a standard…

PlugIntoTheCloud.com

By G C Network | October 20, 2008

Information Week has just launched PlugIntoTheCloud.com as their cloud computing destination. In his Non Linear Thinking blog, Bill Martin calls it a movement aimed at “providing a source and forum…

Is the cloud computing hype bad?

By G C Network | October 17, 2008

From Gartner “Why a little cloud hype might be useful“: “It’s too simplistic to say cloud hype is bad . If we are technically expert is might irritate us with…

Stop the FUD (Fear, Uncertainty and Doubt) !!

By G C Network | October 16, 2008

Dan Morrill! Count me in !! In his excellent article, “Cloud Computing is Scary – But the FUD Has to Stop“, Dan makes some excellent points: It is time to…

IBM, Microsoft and Google

By G C Network | October 15, 2008

On October 6th, IBM launched their cloud services initiative. This is a: “[C]ompany-wide initiative that extends its traditional software delivery model toward a mix of on-premise and cloud computing applications…

Government in the Cloud

By G C Network | October 13, 2008

Back in mid-September, there was quite a thread in the Google Cloud Computing Group on the use of cloud computing by the federal government. Some of the interesting comments were:…

CloudCamp Partners With SOA-R !!

By G C Network | October 10, 2008

I’m proud to announce that the final SOA-R Cloud Computing Education Event will be held in collaboration with CloudCamp. Now dubbed CloudCamp:Federal, the event will be held as an “unconference” to help…

Federal Cloud Computing Wiki

By G C Network | October 9, 2008

With the fast growing interest in cloud computing, the Federal Government community has established a Federal Cloud Computing Wiki. This wiki is managed by Dr. Brand Niemann, Senior Enterprise Architect…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.