Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off on Both Sides of Enterprise Mobility

Procurement in a Virtual Business World

By G C Network | May 8, 2018

Today, companies are undergoing a dramatic change in their environment and processes.  Many groups these changes together as “Digital Transformation,” but that industry buzzword fails to describe the essential details…

Taking the Canadian Insurance Industry Digital

By G C Network | May 6, 2018

“Digital disruption isn’t just for hip start-ups. Incumbents can not only compete but actually lead radical industry change if they pay attention to the way their business model is shifting…

#DigitalTransformation Means Hybrid IT and Multipath

By G C Network | April 24, 2018

The cloud is ubiquitous in today’s business world. This operational model is changing both data center operations and application development processes across multiple domains. As the manager of data centers…

Wasabi Hot Innovations Tour: How “Hot Cloud Storage” Changes Everything!

By G C Network | April 8, 2018

Digital storage requirements are growing exponentially. Budgets simply can’t keep up and existing Federal Data Center Consolidation Initiative (FDCCI), “Cloud First” Policy, Federal IT Acquisition Reform Act (FITARA) and Modernizing…

(Lack of) Patch Management Highlighted in US Congress

By G C Network | March 9, 2018

According to the former Equifax CEO’s testimony to Congress, one of the primary causes of this now infamous data breach was the company’s failure to patch a critical vulnerability in…

Experience “The Big Pivot”

By G C Network | February 21, 2018

Graeme Thompson, SVP/CIO Informatica The Big Pivot Podcast explores Digital transformation and its effect on every business in every industry. In exploring the business benefits of data-driven transformation, it is…

Innovation At The Seams

By G C Network | February 19, 2018

by Kevin L. Jackson & Dez Blanchfield Today’s real business innovation is happening at the seams of industries. Moreover, after listening to this podcast between Sanjay Rishi, GM Global Cloud…

Digital Transformation & Intelligent Automation

By G C Network | January 31, 2018

  By Kevin Jackson & Dez Blanchfield   Digital Transformation often needs Intelligent Automation. This type of change is the focus of a recent “Pioneers of Possible” podcast.  In discussion…

The Ascent of Object Storage

By G C Network | January 23, 2018

Over the past few years, the data storage market has changed radically. The traditional hierarchy of directories, sub-directories, and files referred to as file storage has given way to object…

The Deer Hunters: An Information Technology Lesson

By G C Network | January 14, 2018

by Kevin Jackson & Dez Blanchfield   In episode four of the “Pioneers Of Possible” podcast series, Dez Blanchfield caught up with  Max Michaels, General Manager, IBM Network Services in…

Photo credit: Shutterstock

Enterprise mobility has become table stakes in the world of business.  The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy.  This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.


The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:
  • An accelerate use of mobile applications, especially by small businesses;
  • Advancements in the use and exploitation of location based services;
  • More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
  • The introduction of Android Instant Apps that can be used without first going through the download process;
  • Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
  • The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
  • Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

  • Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
  • Enhanced business value through enhanced connections among your employees, customers and suppliers;
  • Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
  • Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.




This post was brought to you by IBM Global Technology Services. For more content like this, visit ITBizAdvisor.com.

Cloud Musings

( Thank you. If you enjoyed this article, get free updates by email or RSS – © Copyright Kevin L. Jackson 2017)

Follow me at https://Twitter.com/Kevin_Jackson
Posted in

G C Network

Cloud Computing

Cybersecurity