Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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NPR on Cloud Computing

By G C Network | August 29, 2008

You know it’s important when NPR covers it !! On the “All Things Consider” radio show, NPR took a look into cloud computing. I’m not sure if Computing In The…

Sun Federal Cloud Computing eBook

By G C Network | August 28, 2008

Sun Federal now has it’s ebook on cloud computing available for all. The website doesn’t really offer any new information, but it does highlight how Sun Federal is targeting the…

Amazon Elastic Block Store

By G C Network | August 27, 2008

Last week, with their announcement of Elastic Block Store, Amazon has made enterprise class storage in the cloud a reality. According to Dion Hinchcliffe of Ziff Davis,”Elastic Block Store finally…

HP CTO On the Future

By G C Network | August 26, 2008

In a recent Web Guild article, Shane Robinson, Chief Strategy & Technology Office for HP outilined his belief that we are in the early stages of a major shift. As…

Google serves as first line of defense during Russia’s invasion of Georgia (A plug for the cloud)

By G C Network | August 25, 2008

As reported by the Christian Science Monitor, “As Georgian troops retreated to defend their capital from Russian attack, the websites of their government, also under fire, retreated to Google. In…

Apptis and Servervault announce Fedcloud

By G C Network | August 22, 2008

On August 18th, Apptis announced a partnership with ServerVault to offer a trusted cloud computing environment to federal agencies. Called Fedcloud they are offering a federally compliant, on-demand infrastructure that…

SOA-R Educational Series Schedule Changes

By G C Network | August 21, 2008

Since launching the SOA-R series back in July, cloud computing has become a hot topic among national security professionals. Evidence of this high level of interest is obvious from the…

Comments from Mr. Robert Carey, DON CIO and Army COS General George W. Casey, Jr

By G C Network | August 20, 2008

Over the last couple of weeks, I’ve had the distinct pleasure to listen to both Mr. Robert Carey, CIO, Department of the Navy, and General George W. Casey, Jr., Chief…

Akamai at SOA-R Session

By G C Network | August 19, 2008

Had another very enlightening SOA-R session last week. Of particular note to me was Akamai’s vision of cloud computing. As presented by Fran Trently, Sr. Director Public Sector, Akamai is…

Six Benefits of Cloud Computing

By G C Network | August 18, 2008

A Public CIO magazine article, to be published later this fall, will highlight six main benefits of cloud computing. Reduced Cost Increased Storage Highly Automated Flexibility More Mobility Allows IT…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.