Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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Virtual Machines in Virtual Networks

By G C Network | August 4, 2008

One of the key value propositions in cloud computing is built around increase efficiencies. These eficiencies are diven by the use of virtual machines (VMware, XEN, etc.) and the automated…

SOA-R Interest Grows

By G C Network | August 1, 2008

Interest continue to grow in the use of cloud computing concepts for national security missions. Although some view the idea of a “private cloud” as an oxymoron, I personally see…

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By G C Network | July 31, 2008

From the Wireless Business & Technology Cloud Computing News Desk : “Ballmer highlighted software-plus-service, associating it with a ‘platform in the cloud and delivering applications across PCs, phones, TVs, and…

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By G C Network | July 31, 2008

Interesting tidbits from Maureen O’Gara in Apple, Google, Yahoo & Cloud Computing: Industry gadfly John Dvorak is advancing a theory culled from the blogosphere that Microsoft wants Yahoo for some…

Correlative Analytics: Cloud Computing Google Mindshare

By G C Network | July 30, 2008

Correlative Analytics (A.K.A. “The Google Way of Science“) postulates that extremely large databases of information, starting in the petabyte level, may be sufficient to skip the theory part of the…

What is Cloud Computing? — Another view

By G C Network | July 29, 2008

Irving Wladasky-Berger, chairman emeritus of IBM’s Academy of Technology, recently wrote and article on cloud computing titled “What is Cloud Computing, Anyway?”. The following is my interpretation of a few…

Dark Cloud Computing

By G C Network | July 28, 2008

In his blog article “The Rise of The Dark Cloud” Reuven Cohen wonders about a growing interest in covert computing. Although he briefly mentions malevolent uses of the net, the…

July Military Information Technology magazine

By G C Network | July 25, 2008

This month’s issue of Military Information Technology magazine has the Army’s Chief Information Officer, Lieutenant General Jeffrey A. Sorenson, on the cover. The enclosed special report, titled LANDWARNET Transformation, has…

“The Big Switch” and Intellipedia Highlighted

By G C Network | July 24, 2008

During last week’s SOA-R session, Steven Armentrout referenced “The Big Switch” by Nicholas Carr as a very enlightened view of our changing world. On July 17th, Information Week’s Richard Martin…

Does anybody really know what cloud computing is?

By G C Network | July 23, 2008

Less than 2% of the CIOs in an Infoworld survey said that cloud computing was a priority. The surveyed indicated that server virtualization and server consolidation are their No. 1…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.