Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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Operation Golden Phoenix

By G C Network | July 22, 2008

This week, Dataline is participating in Operation Golden Phoenix. Operation Golden Phoenix is a four-day multi-agency collaborative training event designed to assist federal, state and local agencies with large and…

DISA Reaches out to Industry on Cloud Computing

By G C Network | July 21, 2008

In an interview with Computerworld , published in the New York Times, John Garing expanded on his goals for the DISA cloud computing initiative. Garing said that, “… he and…

Cloud Computing is $160B Market

By G C Network | July 18, 2008

According to the Financial Post, a Merrill Lynch Note estimates that cloud computing could be a $160B market by 2011. The companies that they see in the marketplace are shown…

SOA-R Educational Series: What is Cloud Computing

By G C Network | July 18, 2008

On July 16th, SOA-R held it’s first of six educational sessions on cloud computing for national security missions. Presenters during this first event were: Steven L Armentrout, PhDPresident & CEOParabon…

Gartner: Cloud Computing Fraught with Security Risks

By G C Network | July 17, 2008

Cloud computing is fraught with security risks, according to analyst firm Gartner. Smart customers will ask tough questions, and consider getting a security assessment from a neutral third party before…

The Definition of “Net-centric”

By G C Network | July 16, 2008

Last week, the Google Cloud Computing Group debated the definition of net-centric. The key thought was that net-centric was nothing more than internet-centric or basically “online” and therefore it really…

Cloud Computing Journal Launched

By G C Network | July 15, 2008

“The world’s first journal devoted to the delivery of massively scalable IT resources as a service using Internet technologies has been launched by SYS-CON Media. The all-new “Cloud Computing Journal”…

SOA-R First Session Presentations Announced

By G C Network | July 14, 2008

The presentations for the first session of the SOA-R Educational Series sesion have just been announced: Steven L Armentrout, PhDPresident & CEOParabon Grids, Clouds and Computation: Getting to Ground Truth…

Cloud Storage as a Service

By G C Network | July 14, 2008

In SAN vs cloud storage – a gray or silver lining? , Joseph Hunkins review last December’s observations of cloud storage by Chris Mellor of Techworld: “Google does not use…

Google: Model for the Systems Architecture of the Future

By G C Network | July 14, 2008

In December of 2005, Prof. Paul A. Strassmann of George Mason University, provided an excellent outline for cloud computing success in a netcentric environment: Network-Centric Requirements (2010)• Downtime ( 1…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.