Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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My views on “Classification of Cloud Computing Stakeholders”

By G C Network | July 12, 2008

In “Cloudy Times”, Markus Klems is having a good discussion on how cloud computing stakeholders classify the various infrastructure options. I then thought that it would be good for me…

The Implemetation of Network-Centric Warfare

By G C Network | July 12, 2008

The Implemetation of Network-Centric Warfare “Warfare is about human behavior in a context of organized violence directed toward political ends. So, network-centric warfare (NCW) is about human behavior within a…

Personal Views on DISA, HP and RACE

By G C Network | July 11, 2008

DISA and HP are clearly on the path towards cloud computing. At it’s core, net-centric operations requires the effective delivery of information to forward forces and the translation of that…

DISA selects HP for RACE

By G C Network | July 10, 2008

Byte and Switch reported today that the Department of Defense (DoD) has confirmed that HP will help the Defense Information Systems Agency (DISA) deploy a major cloud computing infrastructure. Grid…

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By G C Network | July 10, 2008

Scheduled speakers and topics for the first SOA-R Cloud Computing Education event are: Steve Armentrout, Parabon, President & CEO Grid to Cloud Computing Greg Boss, IBM, Lead Cloud Solution Architect…

Cloud Computing Offerings – A Taxonomy

By G C Network | July 9, 2008

From “The various level of cloud computing” by Ross Cooney Applications in the cloud: Software as a Service (SaaS). Examples include gmail, yahoo mail, Hotmail, the various search engines, wikipedia,…

Cloud Computing Guides (updated 8/10/08)

By G C Network | July 9, 2008

InfoWorld Special Report on Cloud Computing InformationWeek Guide to Cloud Computing InfoWorld Cloud Computing Strategy Guide Cloud Computing Product Guide A Brief History of Cloud Computing Business Week CEO Guide…

Microsoft announcing Cloud Computing offering

By G C Network | July 8, 2008

According to Information Week, Microsoft plans to make three important business software offerings — Exchange, Office Communications, and SharePoint — available in SaaS versions for business this year, but it’s…

Intel new CIO to examine Cloud Computing

By G C Network | July 7, 2008

In a ComputerworldUK article, incoming Intel CIO Diane Bryant says that she will network with fellow information chiefs, examine cloud computing and advocate using the chip giant’s internal operations as…

Cloud Computing for National Security

By G C Network | July 3, 2008

As the national security community considers cloud computing as an IT infrastructure option, it is surely looking at the value of the cloud in an information sharing world. Implementation of…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.