Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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Amazon’s Jeff Bezos on Cloud Computing

By G C Network | June 18, 2008

Amazon’s Jeff Bezos on Cloud Computing How and when Amazon began its cloud computing effort.Why Amazon has become an innovator with Amazon Web Services and how it relates to their…

Dataline, IBM, Google, Northrop Grumman on Cloud Computing

By G C Network | June 17, 2008

My company, Dataline LLC, in cooperation with IBM, Google and Northrop Grumman Mission Systems, is sponsoring an educational series entitled “Cloud Computing in a Netcentric Environment“. The series will be…

EMC Studies Cloud Computing Security

By G C Network | June 17, 2008

Storage firm EMC has joined the Daoli Trusted Infrastructure Project which conducts research into “trust and assurance” in cloud computing environments. The team’s research will focus on cloud computing, trusted…

The Cloud Computing Marketplace

By G C Network | June 17, 2008

For explaination and details see Understanding the Cloud Computing/SaaS/PaaS markets: a Map of the Players in the Industry by Peter Laird, Kent Dickson, and Steve Bobrowski from Oracle. Update: Please…

Key cloud computing concerns by CXO’s

By G C Network | June 16, 2008

Key cloud computing concerns by CXO’s attending the Enterprise 2.0 Conference in Boston were addresed in a June 9th panel of executives from Google, Amazon Web Services (AWS), and Salesforce.com.…

IBM Cloud Computing Center

By G C Network | June 13, 2008

On June 5th, IBM announced it will establish the first Cloud Computing Center for software companies in China, which will be situated at the new Wuxi Tai Hu New Town…

EUCALYPTUS – An Open Source Cloud Computing Platform

By G C Network | June 13, 2008

Elastic Utility Computing Architecture for Linking Your Programs To Useful Systems (EUCALYPTUS) is a new project that seems to be trying to put an “open source” flavor to cloud computing.…

The Honorable John G. Grimes Speaks about Cloud Computing

By G C Network | June 12, 2008

Today I had the pleasure of hearing The Honorable John G. Grimes, Assistant Secretary of Defense for Networks and Information Intergration and Department of Defense CIO, speak on some key…

Amazon leads Google into the cloud (So what else is new)

By G C Network | June 12, 2008

In this May 1, 2008 Globe and Mail Update article, Mathew Ingram provides an excellent comparison of Amazon and Google’s cloud computing initiatives. Bottom line: Amazon leads the pack with…

Web 2.0 Expo – What is Cloud Computing?

By G C Network | June 11, 2008

For some interesting views, take a look at these video interviews on what is cloud computing. These were done during the recent Web 2.0 Expo, April 22-25 in San Francisco,…

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Photo credit: Shutterstock

Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.