Both Sides of Enterprise Mobility

The Endpoint Imperative: In a Software World, Hardware Does Matter

By G C Network | January 9, 2018

Hardware matters. From productivity to security to innovation, make sure your machines can keep up. Intel’s Sarah Wieskus joins The End Point Imperative: A Podcast series from Intel to discuss…

IT Transformation with Watson

By G C Network | January 5, 2018

Credit: Shutterstock by Kevin Jackson & Dez Blanchfield   IBM recently launched an exciting new project in the form of a podcast series produced and hosted Dez Blanchfield, appropriately titled the…

The Endpoint Imperative: A Form Factor Renaissance

By G C Network | December 22, 2017

Workplace expectations are changing, and along with them, the devices we use to do our jobs. In this episode of “The End Point Imperative”, Intel’s Sarah Wieskus tells us about…

Cloud Storage 2.0 Set To Dominate Market

By G C Network | December 19, 2017

The enterprise data storage marketplace is poised to become a battlefield. No longer the quiet backwater of cloud computing services, the focus of this global transition is now going from…

Top “Cloud Musings” Posts For 2017

By G C Network | December 17, 2017

    ( This content is being syndicated through multiple channels. The opinions expressed are solely those of the author and do not represent the views of GovCloud Network, GovCloud…

The Endpoint Imperative: ID’ing and Overcoming the Stumbling Blocks to Digital Transformation

By G C Network | December 6, 2017

Digital Transformation is the No 1 priority for organizations large and small. It’s imperative that IT remove any obstacles to digital transformation success – including outdated PCs and mobile devices.…

Industry Verticals Tackle Unstructured Data

By G C Network | December 1, 2017

  Organizations around the world are struggling to cope with the current data explosion. A vital characteristic of this data is that it is unstructured and represents things like email,…

The Endpoint Imperative: The Perimeter is Dead; Long Live the Perimeter!

By G C Network | November 27, 2017

Cloud, mobility and the Internet of Things have obliterated the traditional perimeter that protected organizations. The result: Higher productivity, but bigger challenges for security, data protection, and mobile device management.…

The Data Storage Explosion

By G C Network | November 25, 2017

Cloud computing innovation will power enterprise transformation in 2018.  Cloud growth is also driving a rapid rise in the storage market, exacerbating the enterprise challenge around storage cost and complexity.…

Digital Transformation Drives Mainframe’s Future

By G C Network | November 15, 2017

  Digital Transformation is amplifying mainframe as mission critical to business growth more than ever before. With 70% of the world’s corporate data and over half of the world’s enterprise…

Photo credit: Shutterstock

Enterprise mobility has become table stakes in the world of business.  The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy.  This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.


The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:
  • An accelerate use of mobile applications, especially by small businesses;
  • Advancements in the use and exploitation of location based services;
  • More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
  • The introduction of Android Instant Apps that can be used without first going through the download process;
  • Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
  • The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
  • Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

  • Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
  • Enhanced business value through enhanced connections among your employees, customers and suppliers;
  • Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
  • Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.




This post was brought to you by IBM Global Technology Services. For more content like this, visit ITBizAdvisor.com.

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