Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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Microsoft vs Google in Cloud Computing

By G C Network | May 22, 2008

Many took note of the Randall Stross essay in the New York Times last weekend. In it he succintly described why Microsoft is failing in it’s attempt to bridge the…

IBM at Forrester IT Forum

By G C Network | May 22, 2008

At the Forrester IT Forum yesterday in Las Vegas, Rick Lechner, VP Enterprise Systems at IBM, made the following comments The changing face of globalization (transformation from exporting to multi-nationals…

HP & EDS

By G C Network | May 21, 2008

In an interesting take on his Enterprise Architecture blog, Chris Pearson sees the HP acquisition of EDS as a ploy by HP to remain relevant in a cloud computing world.…

The Library of National Intelligence (LNI) – A Possible Cloud Application

By G C Network | May 20, 2008

In the MAZZ-INT Blog a couple of weeks ago, Joe Mazzafro artile on “Intelliigence and the Concept of Customer” stated that a “realistic business model for the IC to assume…

Net-Centric Enterprise Services – An Update

By G C Network | May 19, 2008

Net-Centric Enterprise Services (NCES) is about to enter the initial operational test and evaluation phase. NCES are a set of capabilities that support network-centric warfare operations and information sharing. It…

Microsoft Renews Yahoo Bid

By G C Network | May 19, 2008

Microsoft renews Yahoo bid and is now offering to buy a piece of Yahoo. I believe this is just the opening of the second round. Follow me at https://Twitter.com/Kevin_Jackson

Cloud Computing Risk

By G C Network | May 18, 2008

CIO.com reviewed the top three concerns that the IT executives have regarding the adoption of cloud computing – security, latency, and SLA. These concerns seem similar to those previously assigned…

Grid vs. Cloud – May 17, 2008

By G C Network | May 18, 2008

From Geva Perry’s April 25th blog Cloud Computing overtaking the term Grid Computing With the term “cloud computing” rapidly being hyped everywhere, I did this little exercise on Google Trends…

Blogsphere Clouds – May 16, 2008

By G C Network | May 18, 2008

The cloud is billowing in the blogsphere !! Virtual Computing in the Cloud — How a Universal Dialtone Will …Virtual Cloud Computing represents the next wave of virtualization and offers…

Gartner on Cloud Computing / Yahoo vs. Icahn- May 15, 2008

By G C Network | May 18, 2008

Gartner thinks that cloud computing may be the next big thing: By 2012, 80 percent of Fortune 1000 enterprises will pay for some cloud computing service and 30 percent of…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.