Cloud Computing Price-Performance Could Vary By 1000%!

Amazon’s Jeff Bezos on Cloud Computing

By G C Network | June 18, 2008

Amazon’s Jeff Bezos on Cloud Computing How and when Amazon began its cloud computing effort.Why Amazon has become an innovator with Amazon Web Services and how it relates to their…

Dataline, IBM, Google, Northrop Grumman on Cloud Computing

By G C Network | June 17, 2008

My company, Dataline LLC, in cooperation with IBM, Google and Northrop Grumman Mission Systems, is sponsoring an educational series entitled “Cloud Computing in a Netcentric Environment“. The series will be…

EMC Studies Cloud Computing Security

By G C Network | June 17, 2008

Storage firm EMC has joined the Daoli Trusted Infrastructure Project which conducts research into “trust and assurance” in cloud computing environments. The team’s research will focus on cloud computing, trusted…

The Cloud Computing Marketplace

By G C Network | June 17, 2008

For explaination and details see Understanding the Cloud Computing/SaaS/PaaS markets: a Map of the Players in the Industry by Peter Laird, Kent Dickson, and Steve Bobrowski from Oracle. Update: Please…

Key cloud computing concerns by CXO’s

By G C Network | June 16, 2008

Key cloud computing concerns by CXO’s attending the Enterprise 2.0 Conference in Boston were addresed in a June 9th panel of executives from Google, Amazon Web Services (AWS), and Salesforce.com.…

IBM Cloud Computing Center

By G C Network | June 13, 2008

On June 5th, IBM announced it will establish the first Cloud Computing Center for software companies in China, which will be situated at the new Wuxi Tai Hu New Town…

EUCALYPTUS – An Open Source Cloud Computing Platform

By G C Network | June 13, 2008

Elastic Utility Computing Architecture for Linking Your Programs To Useful Systems (EUCALYPTUS) is a new project that seems to be trying to put an “open source” flavor to cloud computing.…

The Honorable John G. Grimes Speaks about Cloud Computing

By G C Network | June 12, 2008

Today I had the pleasure of hearing The Honorable John G. Grimes, Assistant Secretary of Defense for Networks and Information Intergration and Department of Defense CIO, speak on some key…

Amazon leads Google into the cloud (So what else is new)

By G C Network | June 12, 2008

In this May 1, 2008 Globe and Mail Update article, Mathew Ingram provides an excellent comparison of Amazon and Google’s cloud computing initiatives. Bottom line: Amazon leads the pack with…

Web 2.0 Expo – What is Cloud Computing?

By G C Network | June 11, 2008

For some interesting views, take a look at these video interviews on what is cloud computing. These were done during the recent Web 2.0 Expo, April 22-25 in San Francisco,…

Yes, you read that right. The price/performance of your cloud computing infrastructure could vary as much as 1000 percent depending on time and location. High levels of variability have actually been seen within the same cloud service provider (CSP) processing the exact same job. This also means that the cost to you of processing the exact same job in the cloud could vary by this much as well.

This surprising result was discovered by a Rice University group, headed by Dr. T. S. Eugene Ng, that has been focusing on cloud computing. Recently they published their joint work with Purdue University: Application-Specific Configuration Selection in the Cloud: Impact of Provider Policy and Potential of Systematic Testing, in the IEEE INFOCOM 2015 Conference Proceedings. That paper took a first step towards understanding the impact of cloud service provider policy and tackling the complexity of selecting configurations that can best meet the price and performance requirements of applications. That work resulted in a collaboration between Rice University and Burstorm, a developer of computer aided design (CAD) software specifically built to support cloud computing architects.
The Burstorm platform contains a product catalog of over 36,000 products across 900 CSP product sets. Working with Dr. Ng’s group, the study looked at seven suppliers across three continents (Asia, North America and Europe) with a total of 266 computer products spread over three locations per vendor, where available. Raw data was collected every day, for 15 days. The results were then normalized to reflect a 720-hour, monthly pricing model. The final output were price-performance metrics graphs that were used to look at performance and price variance both between the CSPs and geographic regions.
Analysis of the final output showed a 622 percent variation of performance within a same instance type and a price/performance variance of 1000 percent. Performance of the exact same virtual machine instance can also vary by as much as 60 percent over time. The best performing instance also did not show the best price-performance. Availability and behavior of instances was also very dependent on location, even when the instance was provisioned by the same CSP. Dave Hansen, Vice President and General Manager of sales, marketing and services for Dell Software sums up the importance of these results saying:

Dave Hansen, VP and General Manager, Dell

“…[This] report is incredibly valuable. I’ve looked at this problem many times over the years and it is very difficult to make buying decisions on cloud services without this context.”

These results also show that today’s enterprise desperately needs to use active metering and monitoring when procuring cloud-based services. Changes in instance types, pricing, performance over time and availability of services by location highlights the inadequacy of traditional benchmarking philosophies and processes. Another hidden gem in this report is the use of “performance quota” by some service providers. When a customer meets this CSP management quota, the performance of the relevant instance will be reduced. In other words, exceeding this limit will drive up your usage bill. These findings also drive home the need for enterprises to ramp up their due diligence when selecting CSPs. They should
also investigate the use of third party brokers and automated solution design tools when developing their cloud migration strategy.
As the use of cloud computing advances, consumers must take active steps toward being more sophisticated, automated and dynamic in their use of cloud service providers. At a minimum, these steps should include:
  • The use of computer aid design tools when conducting due diligence on cloud service providers;
  • Use of organic or independent third parties to meter, monitor and report on the performance of cloud-based resources;
  • Clear understanding of the use and associated limits of “performance quotas”; and
  • The identification of one or more alternative sources for the provisioning of all cloud-based resources.
This post was written as part of the Dell Insight Partners program, which provides news and analysis about the evolving world of tech. For more on these topics, visit Dell’s thought leadership site Power More. Dell sponsored this article, but the opinions are my own and don’t necessarily represent Dell’s positions or strategies.

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