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Cloud Storage 2.0 Set To Dominate Market

Transformation Infrastructure

By pwsadmin | September 26, 2020

Hybrid IT enables a composable infrastructure which describes a framework whose physical compute, storage, and network fabric resources are treated as services. Resources are logically pooled so that administrators need to physically configure hardware to support a specific software application, which describes the function of a composable architecture. This type of transformative infrastructure is foundational…

Essential Characteristics of Cloud Computing as Digital Transformation

By pwsadmin | September 25, 2020

A survey of 2,000 executives conducted by Cognizant in 2016 identified the top five ways digital transformations generate value:      Accelerating speed to market      Strengthening competitive positioning      Boosting revenue growth      Raising employee productivity      Expanding the ability to acquire, engage, and retain customers   Digital transformation is also a cultural change. Cloud Computing as Digital Transformation Since cloud…

Embrace Transformation

By pwsadmin | September 22, 2020

From a business perspective, differentiating business processes and quality customer service are central to overall success. Business leaders must therefore clearly identify and measure how information technology contributes to the value of every key business process. They must also know how to most cost effectively use IT when the task is merely the management of…

Computer Vision Advances Zero-Defect Manufacturing

By pwsadmin | July 25, 2020

by Kevin L. Jackson Electronics manufacturers operate in a challenging environment. It’s hard enough to keep up with the ever-accelerating rate of change in the industry. Now customers want increasingly specialized product variations in less time and of higher quality. Meeting this demand for increased product variation can seriously impact the bottom line. Such variability increases…

Real-Time Analytics Power the Roadway of the Future

By pwsadmin | July 25, 2020

By Kevin L. Jackson The complexities of citywide traffic are pushing the limits of existing transportation management systems. Outdated infrastructure is based on proprietary, single-purpose subsystems, making it costly to acquire, operate, and maintain. And current roadways are simply not prepared for the future of autonomous vehicles. Enter the SPaT Challenge, an initiative encouraging cities and…

Thriving on the Edge: Developing CSP Edge Computing Strategy

By pwsadmin | March 6, 2020

Communications Service Providers (CSPs) are facing significant business model challenges. Referred to generally as edge computing, the possibilities introduced by the blending of 5G networks and distributed cloud computing technologies are redefining how CSPs operate, partner, and drive revenue. A new Ericsson Digital whitepaper entitled, “Edge computing and deployment strategies for communication service providers,” addresses these challenges…

SourceConnecte! Marketplace With A Mission

By pwsadmin | March 6, 2020

Earlier this year, GC GlobalNet launched a new breed of B2B e-commerce sites. Curated by Kevin L. Jackson, SourceConnecte (with an “e”) went live with three strategic goals in mind: Efficiently leverage modern social media technologies to facilitate value-based interactions between enterprise buyers and vetted suppliers; Establish a protected interactive environment capable of supporting high-value B2B e-commerce negotiations…

Potential vs. Reality: Is Edge Computing Real?

By pwsadmin | January 19, 2020

Edge computing provides compute, storage, and networking resources close to devices generating traffic. Its benefits are based on an ability to provide new services capable of meeting stringent operational requirements by minimizing both data latency and the need for bandwidth. Based on Google trend data, searches for the term has also grown substantially over the…

Enabling Digital Transformation

By pwsadmin | December 22, 2019

Digital transformation integrates technology into all areas of an organization’s business or mission. Its fundamental purpose is to create and deliver innovative and industry-changing products and services to a global customer base. This outcome requires the seamless two-way flow of data and information between internal business processes and external processes that interact with customers, business…

The ThinkShield Story Part 1: The Challenge

By G C Network | October 24, 2019

The cybersecurity challenge seems to be growing daily. Threats are becoming more sophisticated, and attacks are becoming more destructive while the corporate world’s response seems to resemble a deer in headlights. Recent examples of this dangerous state of affairs include[1]: A data breach of a US Customs and Border Protection surveillance contractor that led to…

The enterprise data storage marketplace is poised to become a battlefield. No longer the quiet backwater of cloud computing services, the focus of this global transition is now going from compute to storage. An overview of recent storage market history is needed to understand why this transition is important.

Before 2007 and the birth of the cloud computing market we are witnessing today, the on-premise model hosted in large local data centers dominated enterprise storage.  Key marketplace players were EMC (before the Dell acquisition), NetApp, IBM, HP (before they became HPE) and Hitachi. Company employees managed information technology resources (compute, storage, network) and companies tightly controlled their data in facilities they managed. Data security, legal and regulatory concerns, for the most part, were very localized. The data itself was highly structured (i.e., Relational Databases and SQL) in support of serially executed mostly static business processes. This structured approach worked because consumer segments in most industries were homogeneous, segregated and relatively static.  Companies also felt relatively safe in their industry vertical due to the high financial and operational barriers prospective new competitive entrants would face.


On March 13, 2006, Amazon Web Services launched Simple Storage Service (S3). Although not widely appreciated at the time, that announcement was the launch of Cloud Storage 1.0 and heralded a gradual but steady global adoption of cloud-basedstorage services. Surveys show that by 2016 approximately 30% of all businesses had transitioned to cloud-based storage.  Although cloud compute service and application management were the primary reason for migrating to the cloud, the rapid growth of unstructured data (Social media, Hadoop, Big Data Analytics) significantlyheightened the importance of cloud-based storage. Rapidly changing business processes that increased the need to target smaller consumer segments (localization, online retail) also contributed to rapid data growth and breadth.  Over time Google, Microsoft, Rackspace, and other cloud storage vendors entered the market. Coincident with the transition to cloud storage, international data security, legal and regulatory concerns also grew. Even though the daily news greeted everyone with multiple high profile data breaches and data loss incidents, fines were minimal and very few mandatory notification laws existed. Cloud storage technology was characterized by:
  • Implemented through a 2005-2008 technology base;
  • Primarily being hosted on Linux or Windows operating systems;
  • The use of proprietary, incompatible and competing APIs;
  • The vendor selection also threatened vendor lock-in;
  • Additional charges for data manipulation activity (puts, gets, deletes);
  • A continuing requirement to manage multiple storage options and pricing tiers.

As if this was not challenging enough, vertical industry barriers were shattered by digital transformation and the elimination of significant startup capital investment requirements.
As we all prepare the champagne and noisemakers for the birth of 2018, Cloud Storage 2.0 is already with us. Massive transition to cloud computing has commoditized storage.  Industry observers’ expectations storage to become an IT utility.  Increased data volumes and the sourcing of unstructured data (Crowdsourcing, Social Media Analytics) have elevated the importance of previously benign enterprise storage technology decisions. Many business processes are now expected to be dynamically executed in a parallel fashion (Agile business, Social Media Customer Service). Blended consumer segments and need to target and satisfy individual consumers is common. There are also significant changes on the data security front. These changes include:
  • Significant fines for data loss or breach;
  • Mandatory data breach reporting laws; and
  •  Heightened international data security, privacy, legal and regulatory concerns (i.e., National data sovereignty Laws, BREXIT and EU General Data Protection Regulation (GDPR))

Corporate risk introduced by these dramatic changes means that cloud storage vendors need to drastically up their game as well. Customers no longer want to deal with continually balancing between the cost to store data and the risk associated with intentional deletion. In fact, expanding legal and regulatory requirements are now the driving force behind operational needs to execute real-time retrieval of complex data assets (i.e., biometrics, social media analytics, dynamic data streams). These needs mean that Cloud storage 2.0 minimum requirements now include:
  • Using new and improved purpose-built operating systems;
  • Native control of storage disk for higher density and faster access speed;
  • Solutions optimized for the storage and analysis of unstructured data;
  • Significant reduction of multiple storage tiers and options;
  • Elimination of separate charges for data manipulation activity (puts, gets deletes);
  • Storage immutability (data or objects cannot be unintentionally modified after creation);
  • Significantly reduced pricing; and
  • Use of standards-basedinterface APIs.

 


These are the many reasons why enterprises must think before accepting storage services from the current cloud industry leaders. Don’t settle for a Cloud Storage 1.0 band-aid when you should buy a Cloud Storage 2.0 solution. When your team is evaluating options:
  • Compare access speeds and select the vendor that can offer the fastest possible access;
  • Use storage with a pricing structure that allows you to retain all of your data for as long as needed;
  • Make sure your company is ready to meet the new data security regulations;
  • Choose cloud storage that is inter-operable across the most extensive ecosystem (partners, storage applications, formats); and
  • Always evaluate the solution’s scalability, durability, immutability, and legal compliance capabilities.

Change is happening now so don’t get fooled!


( This content is being syndicated through multiple channels. The opinions expressed are solely those of the author and do not represent the views of GovCloud Network, GovCloud Network Partners or any other corporation or organization.)

Cloud Musings

( Thank you. If you enjoyed this article, get free updates by email or RSS – © Copyright Kevin L. Jackson 2017)

Follow me at https://Twitter.com/Kevin_Jackson
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