Cloud Storage 2.0 Set To Dominate Market

December 19, 2017 / G C Network / Comments Off on Cloud Storage 2.0 Set To Dominate Market

Leading Federal Integrators Address Tactical Cloud Computing

By G C Network | October 7, 2009

Yesterday during the first annual Government IT Conference and Expo, tactical cloud computing was cited as a critical component within this new paradigm. Joining me to address the issue were:…

Carpathia Creates Government Solutions Business Unit

By G C Network | October 6, 2009

In a strong statement of focus, Carpathia Hosting has announced the formation of Carpathia Government Solutions, a unit dedicated to providing solutions specifically for federal civilian and defense agencies. This…

INPUT FedFocus 2010

By G C Network | September 30, 2009

Please join me at the 7th Annual FedFocus Conference, November 5, 2009, at the Ritz Carlton in McLean, VA. This conference has been designed to provide crucial information on upcoming…

Dataline, Lockheed Martin, SAIC, Unisys on Tactical Cloud Computing

By G C Network | September 25, 2009

I’m proud to announce that representatives from Lockheed Martin, SAIC, and Unisys will join me in a Tactical Cloud Computing “Power Panel” at SYS-CON’s 1st Annual Government IT Conference &…

GSA, DoD and NCOIC to Collaborate on Government Cloud Computing

By G C Network | September 22, 2009

Yesterday, during the NCOIC Cloud Computing Workshop, collaboration seemed to be the focus as Katie Lewin, GSA Cloud Computing Initiative Program manager, and Dan Risacher, DoD Cloud Computing Storefront project…

FederalNewsRadio Highlights Government Cloud Computing

By G C Network | September 20, 2009

Last week’s Apps.gov announcement was the latest steps in the government’s “at the quick step” march into cloud computing. FederalNewsRadio, a Washington metro area media fixture, highlighted the event with…

NCOIC Officially Launches Cloud Computing Working Group

By G C Network | September 14, 2009

On Wednesday, 9 September 2009 the Network Centric Operations Industry Consortium (NCOIC) Technical Council formally approved the creation of a Cloud Computing Working Group (CCWG). Organizationally this new working group…

1 Billion Mobile Cloud Computing Subscribers !!

By G C Network | September 10, 2009

Yes. That’s what I said! A recent EDL Consulting article cites the rising popularity of smartphones and other advanced mobile devices as the driving force behind a skyrocketing mobile cloud…

NCOIC Holding Full-Day Cloud Computing Workshop

By G C Network | September 4, 2009

The Network Centric Operations Industry Consortium will be holding an all day Cloud Computing Workshop on September 21, 2009 in Fairfax, VA. Open to the public, this workshop will focus…

Pentagon Reviews Unisys Stealth

By G C Network | August 31, 2009

According to a Newtworkworld.com article, the United States Joint Forces Command (USJFC) is currently evaluating Unisys Stealth technology at the Joint Transformation Command for Intelligence (JTC-I) in Suffolk, Virginia. “Unisys…

The enterprise data storage marketplace is poised to become a battlefield. No longer the quiet backwater of cloud computing services, the focus of this global transition is now going from compute to storage. An overview of recent storage market history is needed to understand why this transition is important.
 

 

Before 2007 and the birth of the cloud computing market we are witnessing today, the on-premise model hosted in large local data centers dominated enterprise storage.  Key marketplace players were EMC (before the Dell acquisition), NetApp, IBM, HP (before they became HPE) and Hitachi. Company employees managed information technology resources (compute, storage, network) and companies tightly controlled their data in facilities they managed. Data security, legal and regulatory concerns, for the most part, were very localized. The data itself was highly structured (i.e., Relational Databases and SQL) in support of serially executed mostly static business processes. This structured approach worked because consumer segments in most industries were homogeneous, segregated and relatively static.  Companies also felt relatively safe in their industry vertical due to the high financial and operational barriers prospective new competitive entrants would face.
 
 
On March 13, 2006, Amazon Web Services launched Simple Storage Service (S3). Although not widely appreciated at the time, that announcement was the launch of Cloud Storage 1.0 and heralded a gradual but steady global adoption of cloud-basedstorage services. Surveys show that by 2016 approximately 30% of all businesses had transitioned to cloud-based storage.  Although cloud compute service and application management were the primary reason for migrating to the cloud, the rapid growth of unstructured data (Social media, Hadoop, Big Data Analytics) significantlyheightened the importance of cloud-based storage. Rapidly changing business processes that increased the need to target smaller consumer segments (localization, online retail) also contributed to rapid data growth and breadth.  Over time Google, Microsoft, Rackspace, and other cloud storage vendors entered the market. Coincident with the transition to cloud storage, international data security, legal and regulatory concerns also grew. Even though the daily news greeted everyone with multiple high profile data breaches and data loss incidents, fines were minimal and very few mandatory notification laws existed. Cloud storage technology was characterized by:
  • Implemented through a 2005-2008 technology base;
  • Primarily being hosted on Linux or Windows operating systems;
  • The use of proprietary, incompatible and competing APIs;
  • The vendor selection also threatened vendor lock-in;
  • Additional charges for data manipulation activity (puts, gets, deletes);
  • A continuing requirement to manage multiple storage options and pricing tiers.

 

As if this was not challenging enough, vertical industry barriers were shattered by digital transformation and the elimination of significant startup capital investment requirements.
As we all prepare the champagne and noisemakers for the birth of 2018, Cloud Storage 2.0 is already with us. Massive transition to cloud computing has commoditized storage.  Industry observers’ expectations storage to become an IT utility.  Increased data volumes and the sourcing of unstructured data (Crowdsourcing, Social Media Analytics) have elevated the importance of previously benign enterprise storage technology decisions. Many business processes are now expected to be dynamically executed in a parallel fashion (Agile business, Social Media Customer Service). Blended consumer segments and need to target and satisfy individual consumers is common. There are also significant changes on the data security front. These changes include:
  • Significant fines for data loss or breach;
  • Mandatory data breach reporting laws; and
  •  Heightened international data security, privacy, legal and regulatory concerns (i.e., National data sovereignty Laws, BREXIT and EU General Data Protection Regulation (GDPR))

 

Corporate risk introduced by these dramatic changes means that cloud storage vendors need to drastically up their game as well. Customers no longer want to deal with continually balancing between the cost to store data and the risk associated with intentional deletion. In fact, expanding legal and regulatory requirements are now the driving force behind operational needs to execute real-time retrieval of complex data assets (i.e., biometrics, social media analytics, dynamic data streams). These needs mean that Cloud storage 2.0 minimum requirements now include:
  • Using new and improved purpose-built operating systems;
  • Native control of storage disk for higher density and faster access speed;
  • Solutions optimized for the storage and analysis of unstructured data;
  • Significant reduction of multiple storage tiers and options;
  • Elimination of separate charges for data manipulation activity (puts, gets deletes);
  • Storage immutability (data or objects cannot be unintentionally modified after creation);
  • Significantly reduced pricing; and
  • Use of standards-basedinterface APIs.

 

 

 

These are the many reasons why enterprises must think before accepting storage services from the current cloud industry leaders. Don’t settle for a Cloud Storage 1.0 band-aid when you should buy a Cloud Storage 2.0 solution. When your team is evaluating options:
  • Compare access speeds and select the vendor that can offer the fastest possible access;
  • Use storage with a pricing structure that allows you to retain all of your data for as long as needed;
  • Make sure your company is ready to meet the new data security regulations;
  • Choose cloud storage that is inter-operable across the most extensive ecosystem (partners, storage applications, formats); and
  • Always evaluate the solution’s scalability, durability, immutability, and legal compliance capabilities.

 

 

Change is happening now so don’t get fooled!


 ( This content is being syndicated through multiple channels. The opinions expressed are solely those of the author and do not represent the views of GovCloud Network, GovCloud Network Partners or any other corporation or organization.)

 

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