Cloud Storage 2.0 Set To Dominate Market

December 19, 2017 / G C Network / Comments Off on Cloud Storage 2.0 Set To Dominate Market

Strategies And Technologies for Cloud Computing Interoperability (SATCCI)

By G C Network | March 4, 2009

As I alluded to in an earlier post, a major cloud computing interoperability event will be held in conjunction with the Object Management Group (OMG) March Technical Meeting on March…

Government Cloud Computing E-zine Launched

By G C Network | March 3, 2009

Today marks the launch of a new electronic magazine dedicated to addressing cloud computing within the government space. Over the last year during my personal exploration of this marketspace, I’ve…

NCOIC Plenary: Cloud Computing Working Group

By G C Network | March 2, 2009

Last week, I had the pleasure of participating in the NCOIC Cloud Computing Working Group. Led by Cisco Systems Distinguished Engineer, Mr. Krishna Sankar of Cisco Systems, the meeting purpose…

2nd Government Cloud Computing Survey – A Sneak Peek

By G C Network | February 25, 2009

This month, we’re in the middle of collecting data for our 2nd Government Cloud Computing Survey. to peek your curiosity (an to entice your participation) here is a sneak peek…

Government could save billions with cloud computing

By G C Network | February 23, 2009

In a recent study, published by MeriTalk, Red Hat and DLT Solutions, the Federal government could save $6.6 billion by using cloud computing or software-as-a-service. “Looking at 30 federal agencies,…

Cloud Games at FOSE 2009

By G C Network | February 19, 2009

ONLINE REGISTRATION NOW AVAILABLE Booz Allen Hamilton is launching its Cloud Computing Wargame (CCW)T at FOSE March 10-12, 2009 in Washington, DC. The CCW is designed to simulate the major…

IBM and Amazon

By G C Network | February 16, 2009

According to the Amazon Web Services (AWS) site, you can now use DB2, Informix, WebSphere sMash, WebSphere Portal Server or Lotus Web Content Management on Amazon’s EC2 cloud. “This relationship…

A Berkeley View of Cloud Computing

By G C Network | February 13, 2009

Yesterday, Berkeley released their View of Cloud Computing with a view that cloud computing provides an elasticity of resources, without paying a premium for large scale, that is unprecedented in…

Cloud Economic Models

By G C Network | February 11, 2009

One of the most important drivers of cloud computing in the Federal space is its perceived “compelling” economic value. Some initial insight on the economic argument is now available on…

Cloud Computing In Government: From Google Apps To Nuclear Warfare

By G C Network | February 10, 2009

Today, I want to thank John Foley of InformationWeek for an enjoyable interview and his excellent post, Cloud Computing In Government: From Google Apps To Nuclear Warfare. Our discussion covered…

The enterprise data storage marketplace is poised to become a battlefield. No longer the quiet backwater of cloud computing services, the focus of this global transition is now going from compute to storage. An overview of recent storage market history is needed to understand why this transition is important.
 

 

Before 2007 and the birth of the cloud computing market we are witnessing today, the on-premise model hosted in large local data centers dominated enterprise storage.  Key marketplace players were EMC (before the Dell acquisition), NetApp, IBM, HP (before they became HPE) and Hitachi. Company employees managed information technology resources (compute, storage, network) and companies tightly controlled their data in facilities they managed. Data security, legal and regulatory concerns, for the most part, were very localized. The data itself was highly structured (i.e., Relational Databases and SQL) in support of serially executed mostly static business processes. This structured approach worked because consumer segments in most industries were homogeneous, segregated and relatively static.  Companies also felt relatively safe in their industry vertical due to the high financial and operational barriers prospective new competitive entrants would face.
 
 
On March 13, 2006, Amazon Web Services launched Simple Storage Service (S3). Although not widely appreciated at the time, that announcement was the launch of Cloud Storage 1.0 and heralded a gradual but steady global adoption of cloud-basedstorage services. Surveys show that by 2016 approximately 30% of all businesses had transitioned to cloud-based storage.  Although cloud compute service and application management were the primary reason for migrating to the cloud, the rapid growth of unstructured data (Social media, Hadoop, Big Data Analytics) significantlyheightened the importance of cloud-based storage. Rapidly changing business processes that increased the need to target smaller consumer segments (localization, online retail) also contributed to rapid data growth and breadth.  Over time Google, Microsoft, Rackspace, and other cloud storage vendors entered the market. Coincident with the transition to cloud storage, international data security, legal and regulatory concerns also grew. Even though the daily news greeted everyone with multiple high profile data breaches and data loss incidents, fines were minimal and very few mandatory notification laws existed. Cloud storage technology was characterized by:
  • Implemented through a 2005-2008 technology base;
  • Primarily being hosted on Linux or Windows operating systems;
  • The use of proprietary, incompatible and competing APIs;
  • The vendor selection also threatened vendor lock-in;
  • Additional charges for data manipulation activity (puts, gets, deletes);
  • A continuing requirement to manage multiple storage options and pricing tiers.

 

As if this was not challenging enough, vertical industry barriers were shattered by digital transformation and the elimination of significant startup capital investment requirements.
As we all prepare the champagne and noisemakers for the birth of 2018, Cloud Storage 2.0 is already with us. Massive transition to cloud computing has commoditized storage.  Industry observers’ expectations storage to become an IT utility.  Increased data volumes and the sourcing of unstructured data (Crowdsourcing, Social Media Analytics) have elevated the importance of previously benign enterprise storage technology decisions. Many business processes are now expected to be dynamically executed in a parallel fashion (Agile business, Social Media Customer Service). Blended consumer segments and need to target and satisfy individual consumers is common. There are also significant changes on the data security front. These changes include:
  • Significant fines for data loss or breach;
  • Mandatory data breach reporting laws; and
  •  Heightened international data security, privacy, legal and regulatory concerns (i.e., National data sovereignty Laws, BREXIT and EU General Data Protection Regulation (GDPR))

 

Corporate risk introduced by these dramatic changes means that cloud storage vendors need to drastically up their game as well. Customers no longer want to deal with continually balancing between the cost to store data and the risk associated with intentional deletion. In fact, expanding legal and regulatory requirements are now the driving force behind operational needs to execute real-time retrieval of complex data assets (i.e., biometrics, social media analytics, dynamic data streams). These needs mean that Cloud storage 2.0 minimum requirements now include:
  • Using new and improved purpose-built operating systems;
  • Native control of storage disk for higher density and faster access speed;
  • Solutions optimized for the storage and analysis of unstructured data;
  • Significant reduction of multiple storage tiers and options;
  • Elimination of separate charges for data manipulation activity (puts, gets deletes);
  • Storage immutability (data or objects cannot be unintentionally modified after creation);
  • Significantly reduced pricing; and
  • Use of standards-basedinterface APIs.

 

 

 

These are the many reasons why enterprises must think before accepting storage services from the current cloud industry leaders. Don’t settle for a Cloud Storage 1.0 band-aid when you should buy a Cloud Storage 2.0 solution. When your team is evaluating options:
  • Compare access speeds and select the vendor that can offer the fastest possible access;
  • Use storage with a pricing structure that allows you to retain all of your data for as long as needed;
  • Make sure your company is ready to meet the new data security regulations;
  • Choose cloud storage that is inter-operable across the most extensive ecosystem (partners, storage applications, formats); and
  • Always evaluate the solution’s scalability, durability, immutability, and legal compliance capabilities.

 

 

Change is happening now so don’t get fooled!


 ( This content is being syndicated through multiple channels. The opinions expressed are solely those of the author and do not represent the views of GovCloud Network, GovCloud Network Partners or any other corporation or organization.)

 

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