Cloud Storage 2.0 Set To Dominate Market

December 19, 2017 / G C Network / Comments Off on Cloud Storage 2.0 Set To Dominate Market

Amazon’s Jeff Bezos on Cloud Computing

By G C Network | June 18, 2008

Amazon’s Jeff Bezos on Cloud Computing How and when Amazon began its cloud computing effort.Why Amazon has become an innovator with Amazon Web Services and how it relates to their…

Dataline, IBM, Google, Northrop Grumman on Cloud Computing

By G C Network | June 17, 2008

My company, Dataline LLC, in cooperation with IBM, Google and Northrop Grumman Mission Systems, is sponsoring an educational series entitled “Cloud Computing in a Netcentric Environment“. The series will be…

EMC Studies Cloud Computing Security

By G C Network | June 17, 2008

Storage firm EMC has joined the Daoli Trusted Infrastructure Project which conducts research into “trust and assurance” in cloud computing environments. The team’s research will focus on cloud computing, trusted…

The Cloud Computing Marketplace

By G C Network | June 17, 2008

For explaination and details see Understanding the Cloud Computing/SaaS/PaaS markets: a Map of the Players in the Industry by Peter Laird, Kent Dickson, and Steve Bobrowski from Oracle. Update: Please…

Key cloud computing concerns by CXO’s

By G C Network | June 16, 2008

Key cloud computing concerns by CXO’s attending the Enterprise 2.0 Conference in Boston were addresed in a June 9th panel of executives from Google, Amazon Web Services (AWS), and Salesforce.com.…

IBM Cloud Computing Center

By G C Network | June 13, 2008

On June 5th, IBM announced it will establish the first Cloud Computing Center for software companies in China, which will be situated at the new Wuxi Tai Hu New Town…

EUCALYPTUS – An Open Source Cloud Computing Platform

By G C Network | June 13, 2008

Elastic Utility Computing Architecture for Linking Your Programs To Useful Systems (EUCALYPTUS) is a new project that seems to be trying to put an “open source” flavor to cloud computing.…

The Honorable John G. Grimes Speaks about Cloud Computing

By G C Network | June 12, 2008

Today I had the pleasure of hearing The Honorable John G. Grimes, Assistant Secretary of Defense for Networks and Information Intergration and Department of Defense CIO, speak on some key…

Amazon leads Google into the cloud (So what else is new)

By G C Network | June 12, 2008

In this May 1, 2008 Globe and Mail Update article, Mathew Ingram provides an excellent comparison of Amazon and Google’s cloud computing initiatives. Bottom line: Amazon leads the pack with…

Web 2.0 Expo – What is Cloud Computing?

By G C Network | June 11, 2008

For some interesting views, take a look at these video interviews on what is cloud computing. These were done during the recent Web 2.0 Expo, April 22-25 in San Francisco,…

The enterprise data storage marketplace is poised to become a battlefield. No longer the quiet backwater of cloud computing services, the focus of this global transition is now going from compute to storage. An overview of recent storage market history is needed to understand why this transition is important.
 

 

Before 2007 and the birth of the cloud computing market we are witnessing today, the on-premise model hosted in large local data centers dominated enterprise storage.  Key marketplace players were EMC (before the Dell acquisition), NetApp, IBM, HP (before they became HPE) and Hitachi. Company employees managed information technology resources (compute, storage, network) and companies tightly controlled their data in facilities they managed. Data security, legal and regulatory concerns, for the most part, were very localized. The data itself was highly structured (i.e., Relational Databases and SQL) in support of serially executed mostly static business processes. This structured approach worked because consumer segments in most industries were homogeneous, segregated and relatively static.  Companies also felt relatively safe in their industry vertical due to the high financial and operational barriers prospective new competitive entrants would face.
 
 
On March 13, 2006, Amazon Web Services launched Simple Storage Service (S3). Although not widely appreciated at the time, that announcement was the launch of Cloud Storage 1.0 and heralded a gradual but steady global adoption of cloud-basedstorage services. Surveys show that by 2016 approximately 30% of all businesses had transitioned to cloud-based storage.  Although cloud compute service and application management were the primary reason for migrating to the cloud, the rapid growth of unstructured data (Social media, Hadoop, Big Data Analytics) significantlyheightened the importance of cloud-based storage. Rapidly changing business processes that increased the need to target smaller consumer segments (localization, online retail) also contributed to rapid data growth and breadth.  Over time Google, Microsoft, Rackspace, and other cloud storage vendors entered the market. Coincident with the transition to cloud storage, international data security, legal and regulatory concerns also grew. Even though the daily news greeted everyone with multiple high profile data breaches and data loss incidents, fines were minimal and very few mandatory notification laws existed. Cloud storage technology was characterized by:
  • Implemented through a 2005-2008 technology base;
  • Primarily being hosted on Linux or Windows operating systems;
  • The use of proprietary, incompatible and competing APIs;
  • The vendor selection also threatened vendor lock-in;
  • Additional charges for data manipulation activity (puts, gets, deletes);
  • A continuing requirement to manage multiple storage options and pricing tiers.

 

As if this was not challenging enough, vertical industry barriers were shattered by digital transformation and the elimination of significant startup capital investment requirements.
As we all prepare the champagne and noisemakers for the birth of 2018, Cloud Storage 2.0 is already with us. Massive transition to cloud computing has commoditized storage.  Industry observers’ expectations storage to become an IT utility.  Increased data volumes and the sourcing of unstructured data (Crowdsourcing, Social Media Analytics) have elevated the importance of previously benign enterprise storage technology decisions. Many business processes are now expected to be dynamically executed in a parallel fashion (Agile business, Social Media Customer Service). Blended consumer segments and need to target and satisfy individual consumers is common. There are also significant changes on the data security front. These changes include:
  • Significant fines for data loss or breach;
  • Mandatory data breach reporting laws; and
  •  Heightened international data security, privacy, legal and regulatory concerns (i.e., National data sovereignty Laws, BREXIT and EU General Data Protection Regulation (GDPR))

 

Corporate risk introduced by these dramatic changes means that cloud storage vendors need to drastically up their game as well. Customers no longer want to deal with continually balancing between the cost to store data and the risk associated with intentional deletion. In fact, expanding legal and regulatory requirements are now the driving force behind operational needs to execute real-time retrieval of complex data assets (i.e., biometrics, social media analytics, dynamic data streams). These needs mean that Cloud storage 2.0 minimum requirements now include:
  • Using new and improved purpose-built operating systems;
  • Native control of storage disk for higher density and faster access speed;
  • Solutions optimized for the storage and analysis of unstructured data;
  • Significant reduction of multiple storage tiers and options;
  • Elimination of separate charges for data manipulation activity (puts, gets deletes);
  • Storage immutability (data or objects cannot be unintentionally modified after creation);
  • Significantly reduced pricing; and
  • Use of standards-basedinterface APIs.

 

 

 

These are the many reasons why enterprises must think before accepting storage services from the current cloud industry leaders. Don’t settle for a Cloud Storage 1.0 band-aid when you should buy a Cloud Storage 2.0 solution. When your team is evaluating options:
  • Compare access speeds and select the vendor that can offer the fastest possible access;
  • Use storage with a pricing structure that allows you to retain all of your data for as long as needed;
  • Make sure your company is ready to meet the new data security regulations;
  • Choose cloud storage that is inter-operable across the most extensive ecosystem (partners, storage applications, formats); and
  • Always evaluate the solution’s scalability, durability, immutability, and legal compliance capabilities.

 

 

Change is happening now so don’t get fooled!


 ( This content is being syndicated through multiple channels. The opinions expressed are solely those of the author and do not represent the views of GovCloud Network, GovCloud Network Partners or any other corporation or organization.)

 

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