IBM, Microsoft and Google

Procurement in a Virtual Business World

By G C Network | May 8, 2018

Today, companies are undergoing a dramatic change in their environment and processes.  Many groups these changes together as “Digital Transformation,” but that industry buzzword fails to describe the essential details…

Taking the Canadian Insurance Industry Digital

By G C Network | May 6, 2018

“Digital disruption isn’t just for hip start-ups. Incumbents can not only compete but actually lead radical industry change if they pay attention to the way their business model is shifting…

#DigitalTransformation Means Hybrid IT and Multipath

By G C Network | April 24, 2018

The cloud is ubiquitous in today’s business world. This operational model is changing both data center operations and application development processes across multiple domains. As the manager of data centers…

Wasabi Hot Innovations Tour: How “Hot Cloud Storage” Changes Everything!

By G C Network | April 8, 2018

Digital storage requirements are growing exponentially. Budgets simply can’t keep up and existing Federal Data Center Consolidation Initiative (FDCCI), “Cloud First” Policy, Federal IT Acquisition Reform Act (FITARA) and Modernizing…

(Lack of) Patch Management Highlighted in US Congress

By G C Network | March 9, 2018

According to the former Equifax CEO’s testimony to Congress, one of the primary causes of this now infamous data breach was the company’s failure to patch a critical vulnerability in…

Experience “The Big Pivot”

By G C Network | February 21, 2018

Graeme Thompson, SVP/CIO Informatica The Big Pivot Podcast explores Digital transformation and its effect on every business in every industry. In exploring the business benefits of data-driven transformation, it is…

Innovation At The Seams

By G C Network | February 19, 2018

by Kevin L. Jackson & Dez Blanchfield Today’s real business innovation is happening at the seams of industries. Moreover, after listening to this podcast between Sanjay Rishi, GM Global Cloud…

Digital Transformation & Intelligent Automation

By G C Network | January 31, 2018

  By Kevin Jackson & Dez Blanchfield   Digital Transformation often needs Intelligent Automation. This type of change is the focus of a recent “Pioneers of Possible” podcast.  In discussion…

The Ascent of Object Storage

By G C Network | January 23, 2018

Over the past few years, the data storage market has changed radically. The traditional hierarchy of directories, sub-directories, and files referred to as file storage has given way to object…

The Deer Hunters: An Information Technology Lesson

By G C Network | January 14, 2018

by Kevin Jackson & Dez Blanchfield   In episode four of the “Pioneers Of Possible” podcast series, Dez Blanchfield caught up with  Max Michaels, General Manager, IBM Network Services in…

On October 6th, IBM launched their cloud services initiative. This is a:


 “[C]ompany-wide initiative that extends its traditional software delivery model toward a mix of on-premise and cloud computing applications with new software, services and technical resources for clients and Independent Software Vendors (ISVs). IBM’s new cloud services can help businesses of all sizes more easily adopt cloud computing models to better manage data, lower operational costs and make collaboration easier.”

Since IBM has partnered on cloud computing with Google, this commentary on Microsoft by Michael Vizard may be telling:

“Just about everything that Microsoft does and says about cloud computing comes across as fairly reactionary. Essentially, Microsoft has let Google set the tone for much of the last two years and every service that it rolls out is compared and contrasted to something Google already did….”

” …Unfortunately, it looks like Microsoft is pretty much asleep at the wheel when it comes to cloud computing in the channel. Of course, one of these days Google is going to wake up to the same opportunity. And before Microsoft realizes, a large swath of the channel might find common cause with Google simply because it might actually be trying to make an effort.”


But Google has issues as well. From the same commentary:

 

“Right now, it doesn’t look like Google even knows how to spell the word channel. But that’s not likely to stay the case forever. In the meantime, Microsoft is pretty much ignoring a coalition of the willing at its own peril.”


Microsoft clearly has a chance to leverage it’s dominance in the application space by helping it’s partners port millions of applications to the cloud using the Microsoft Cloud OS. But will they move before Google wakes up and smells the channel?  


When is comes to channels, IBM also knows a few things so this will indeed be interesting.

Follow me at https://Twitter.com/Kevin_Jackson

G C Network

1 Comments

  1. Benjamin on October 16, 2008 at 9:57 am

    You don’t wake up and smell the channel, you spend half a decade trying to build it – that’s why 3Com was so strong in the networking space, and also how Cisco managed to wash their face (after a few early struggles in the channel). There is a world between being a consumer oriented media company, and being a IT channel organization. There again, maybe IBM is Google’s channel?