IBM, Microsoft and Google

The Endpoint Imperative: In a Software World, Hardware Does Matter

By G C Network | January 9, 2018

Hardware matters. From productivity to security to innovation, make sure your machines can keep up. Intel’s Sarah Wieskus joins The End Point Imperative: A Podcast series from Intel to discuss…

IT Transformation with Watson

By G C Network | January 5, 2018

Credit: Shutterstock by Kevin Jackson & Dez Blanchfield   IBM recently launched an exciting new project in the form of a podcast series produced and hosted Dez Blanchfield, appropriately titled the…

The Endpoint Imperative: A Form Factor Renaissance

By G C Network | December 22, 2017

Workplace expectations are changing, and along with them, the devices we use to do our jobs. In this episode of “The End Point Imperative”, Intel’s Sarah Wieskus tells us about…

Cloud Storage 2.0 Set To Dominate Market

By G C Network | December 19, 2017

The enterprise data storage marketplace is poised to become a battlefield. No longer the quiet backwater of cloud computing services, the focus of this global transition is now going from…

Top “Cloud Musings” Posts For 2017

By G C Network | December 17, 2017

    ( This content is being syndicated through multiple channels. The opinions expressed are solely those of the author and do not represent the views of GovCloud Network, GovCloud…

The Endpoint Imperative: ID’ing and Overcoming the Stumbling Blocks to Digital Transformation

By G C Network | December 6, 2017

Digital Transformation is the No 1 priority for organizations large and small. It’s imperative that IT remove any obstacles to digital transformation success – including outdated PCs and mobile devices.…

Industry Verticals Tackle Unstructured Data

By G C Network | December 1, 2017

  Organizations around the world are struggling to cope with the current data explosion. A vital characteristic of this data is that it is unstructured and represents things like email,…

The Endpoint Imperative: The Perimeter is Dead; Long Live the Perimeter!

By G C Network | November 27, 2017

Cloud, mobility and the Internet of Things have obliterated the traditional perimeter that protected organizations. The result: Higher productivity, but bigger challenges for security, data protection, and mobile device management.…

The Data Storage Explosion

By G C Network | November 25, 2017

Cloud computing innovation will power enterprise transformation in 2018.  Cloud growth is also driving a rapid rise in the storage market, exacerbating the enterprise challenge around storage cost and complexity.…

Digital Transformation Drives Mainframe’s Future

By G C Network | November 15, 2017

  Digital Transformation is amplifying mainframe as mission critical to business growth more than ever before. With 70% of the world’s corporate data and over half of the world’s enterprise…

On October 6th, IBM launched their cloud services initiative. This is a:


 “[C]ompany-wide initiative that extends its traditional software delivery model toward a mix of on-premise and cloud computing applications with new software, services and technical resources for clients and Independent Software Vendors (ISVs). IBM’s new cloud services can help businesses of all sizes more easily adopt cloud computing models to better manage data, lower operational costs and make collaboration easier.”

Since IBM has partnered on cloud computing with Google, this commentary on Microsoft by Michael Vizard may be telling:

“Just about everything that Microsoft does and says about cloud computing comes across as fairly reactionary. Essentially, Microsoft has let Google set the tone for much of the last two years and every service that it rolls out is compared and contrasted to something Google already did….”

” …Unfortunately, it looks like Microsoft is pretty much asleep at the wheel when it comes to cloud computing in the channel. Of course, one of these days Google is going to wake up to the same opportunity. And before Microsoft realizes, a large swath of the channel might find common cause with Google simply because it might actually be trying to make an effort.”


But Google has issues as well. From the same commentary:

 

“Right now, it doesn’t look like Google even knows how to spell the word channel. But that’s not likely to stay the case forever. In the meantime, Microsoft is pretty much ignoring a coalition of the willing at its own peril.”


Microsoft clearly has a chance to leverage it’s dominance in the application space by helping it’s partners port millions of applications to the cloud using the Microsoft Cloud OS. But will they move before Google wakes up and smells the channel?  


When is comes to channels, IBM also knows a few things so this will indeed be interesting.

Follow me at https://Twitter.com/Kevin_Jackson

G C Network

1 Comments

  1. Benjamin on October 16, 2008 at 9:57 am

    You don’t wake up and smell the channel, you spend half a decade trying to build it – that’s why 3Com was so strong in the networking space, and also how Cisco managed to wash their face (after a few early struggles in the channel). There is a world between being a consumer oriented media company, and being a IT channel organization. There again, maybe IBM is Google’s channel?