Location Based Services – April 25, 2008

Leading Federal Integrators Address Tactical Cloud Computing

By G C Network | October 7, 2009

Yesterday during the first annual Government IT Conference and Expo, tactical cloud computing was cited as a critical component within this new paradigm. Joining me to address the issue were:…

Carpathia Creates Government Solutions Business Unit

By G C Network | October 6, 2009

In a strong statement of focus, Carpathia Hosting has announced the formation of Carpathia Government Solutions, a unit dedicated to providing solutions specifically for federal civilian and defense agencies. This…

INPUT FedFocus 2010

By G C Network | September 30, 2009

Please join me at the 7th Annual FedFocus Conference, November 5, 2009, at the Ritz Carlton in McLean, VA. This conference has been designed to provide crucial information on upcoming…

Dataline, Lockheed Martin, SAIC, Unisys on Tactical Cloud Computing

By G C Network | September 25, 2009

I’m proud to announce that representatives from Lockheed Martin, SAIC, and Unisys will join me in a Tactical Cloud Computing “Power Panel” at SYS-CON’s 1st Annual Government IT Conference &…

GSA, DoD and NCOIC to Collaborate on Government Cloud Computing

By G C Network | September 22, 2009

Yesterday, during the NCOIC Cloud Computing Workshop, collaboration seemed to be the focus as Katie Lewin, GSA Cloud Computing Initiative Program manager, and Dan Risacher, DoD Cloud Computing Storefront project…

FederalNewsRadio Highlights Government Cloud Computing

By G C Network | September 20, 2009

Last week’s Apps.gov announcement was the latest steps in the government’s “at the quick step” march into cloud computing. FederalNewsRadio, a Washington metro area media fixture, highlighted the event with…

NCOIC Officially Launches Cloud Computing Working Group

By G C Network | September 14, 2009

On Wednesday, 9 September 2009 the Network Centric Operations Industry Consortium (NCOIC) Technical Council formally approved the creation of a Cloud Computing Working Group (CCWG). Organizationally this new working group…

1 Billion Mobile Cloud Computing Subscribers !!

By G C Network | September 10, 2009

Yes. That’s what I said! A recent EDL Consulting article cites the rising popularity of smartphones and other advanced mobile devices as the driving force behind a skyrocketing mobile cloud…

NCOIC Holding Full-Day Cloud Computing Workshop

By G C Network | September 4, 2009

The Network Centric Operations Industry Consortium will be holding an all day Cloud Computing Workshop on September 21, 2009 in Fairfax, VA. Open to the public, this workshop will focus…

Pentagon Reviews Unisys Stealth

By G C Network | August 31, 2009

According to a Newtworkworld.com article, the United States Joint Forces Command (USJFC) is currently evaluating Unisys Stealth technology at the Joint Transformation Command for Intelligence (JTC-I) in Suffolk, Virginia. “Unisys…

INmobile.org is a exclusive community for executives in wireless industry. As a member, I have the opportunity to participate in a number of interesting discussions about mobile and wireless technology. Here’s a summary of the points made in a recent discussion about location based services. Thanks goes to Adam Zawel for this excellent summary.
CARRIER’S ROLE
While no one suggests that operators should EXCLUSIVELY focus on their own location-based applications, there is debate about how fully the carriers should embrace the open 3rd party route:
Ashish Thomas from Singapore Telecom agrees with Walt Doyle of uLocate:
“the business models are simply not there yet to merit or justify one route or another…if a carrier goes the third party way there is fear of losing (or diminishing ) a potentially large revenue source”
Lloyd Williams from NewStep Networks adds:
“…High volume services with relatively generic functionality that can be applied across a broad base of users is ….[the operators’] sweet spot. Highly customizable applications are more of a challenge and therefore the internet model works better.Most comments, however, focus squarely on the value to carriers (and especially the ecosystem overall) if carriers focus on location as an “enabler”,
Asais Sudit, CEO of LOC-AID Technologies says:
“Inter-carrier raw location data, along with some additional attributes, will create the necessary ecosystem for third party developers/channels to make location an indispensable part of mobility.”
Tony Rose from Drop In Media adds:
“…opening up the location API’s to developers and create a competitive environment where the best applications will float to the top.”
Matt Kapp, CEO of Ozmota says:
“Location is a key variable to many innovative applications, including the ability to create new marketplaces from the virtual representation of space.”
Larry Corvari (a regional U.S. service provider executive) says he wants to provide
“open access via a standard set of published web objects” and support his enterprise customers with presence and LBS capabilities.”
Paul Nerger, dotMobi suggests
“If I was an operator, I would open up and start by publishing my data via OpenCellID.”The carriers can provide value on top of a free or low priced location API service:
Matthew Roth from StudioComm (WPP agency) says:
“… it makes much more sense to open up the location APIs and charge for access to the demographic data of the subscriber.… combined with lat/long within a mobile web or SMS based campaign would provide the necessary catalyst for brands and marketers to embrace mobile in the same ways they now embrace the Internet.”….In any case, the ecosystem may not wait around for the carriers too much longer:
Kevin Jackson of Sirius Computer Solutions:
“Absent industry-wide cooperation and adoption of an open source philosophy, competition and consolidation will force many carriers to fail.”
Ole Jakob Thorsen, Arctic ApS CEO describes a start-up solution that can turn Kevin’s warning into reality.
“…any service provider with access to user SIM cards can build any type of LBS without even telling the operator about it”
Follow me at https://Twitter.com/Kevin_Jackson

G C Network