Location Based Services – April 25, 2008

May 18, 2008 / G C Network / Comments Off on Location Based Services – April 25, 2008

OMG Cloud Standards Summit

By G C Network | July 2, 2009

July 13-15, 2009, in Arlington, VA, the Object Management Group, is holding a Standards in Government & NGO’s Workshop. During the first day, the Cloud Computing Standards Summit will focus…

NDU IRM Cloud Computing Event “Sold Out”!!!

By G C Network | July 2, 2009

Hope you’ve already registered for the “The Cloud Computing Symposium” , Wednesday, July 15, 2009 at the National Defense University in Washington, DC! This promises to be the premier government…

SSA’s Jim Borland on Healthcare Information Technology

By G C Network | June 25, 2009

Today, on this week’s Federal News Radio Federal Executive Forum webcast, Mr. Jim Borland, Special Advisor for Health IT, Office of the Commissioner, Social Security Administration(SSA), will discuss the value…

Dr. Leslie Lenert of CDC Speaks on Healthcare IT

By G C Network | June 24, 2009

During this week’s Federal News Radio Federal Executive Forum pre-recording, Dr. Leslie Lenert, Director, National Center for Public Health Informatics (NCPHI) at the Centers for Disease Control and Prevention (CDC),…

Linda Fischetti on VHA Healthcare

By G C Network | June 23, 2009

This week pre-recording of Federal News Radio Federal Executive Forum featured Linda Fischetti , Health Informatics Architect at the Veterans Health Administration (VHA). During a panel discussion, her comments on…

Vish Sankaran, HHS, Speaks on Healthcare IT

By G C Network | June 22, 2009

During the pre-recording of this weeks Federal News Radio Federal Executive Forum, Vish Sankaran, Program Director of Federal Health Architecture, discussed the role of information technology in improving the country’s…

Iranian Protests Showcase Twitter, Facebook, YouTube (and Cloud Computing) !

By G C Network | June 21, 2009

In covering unfolding events in Iran, the world’s most powerful news outlets have been entirely dependent on the Twitter-provided flow of text, images, and video. While this has definitely showcased…

Two Days with AWS Federal

By G C Network | June 18, 2009

Today, I start two days of training with Amazon Web Services (AWS) Federal. If that’s the first time you’ve ever heard about an AWS Federal division, your not alone. Held…

Maneuver Warfare in IT: A Cheerleading Pundit

By G C Network | June 15, 2009

The Twitter conversation between Christofer Hoff and I went like this: Christofer – I haven’t formally blogged a resp. (yet) to @Kevin_Jackson on his ‘maneuver warfare in IT’ Not just a cultural shift but a…

Expanding Maneuver Warfare in IT

By G C Network | June 12, 2009

Earlier this week I published “Cloud Computing: The Dawn of Maneuver Warfare in IT Security” via Ulitzer. In publishing the article my intent was to explore the more dynamic approach…

INmobile.org is a exclusive community for executives in wireless industry. As a member, I have the opportunity to participate in a number of interesting discussions about mobile and wireless technology. Here’s a summary of the points made in a recent discussion about location based services. Thanks goes to Adam Zawel for this excellent summary.
CARRIER’S ROLE
While no one suggests that operators should EXCLUSIVELY focus on their own location-based applications, there is debate about how fully the carriers should embrace the open 3rd party route:
Ashish Thomas from Singapore Telecom agrees with Walt Doyle of uLocate:
“the business models are simply not there yet to merit or justify one route or another…if a carrier goes the third party way there is fear of losing (or diminishing ) a potentially large revenue source”
Lloyd Williams from NewStep Networks adds:
“…High volume services with relatively generic functionality that can be applied across a broad base of users is ….[the operators’] sweet spot. Highly customizable applications are more of a challenge and therefore the internet model works better.Most comments, however, focus squarely on the value to carriers (and especially the ecosystem overall) if carriers focus on location as an “enabler”,
Asais Sudit, CEO of LOC-AID Technologies says:
“Inter-carrier raw location data, along with some additional attributes, will create the necessary ecosystem for third party developers/channels to make location an indispensable part of mobility.”
Tony Rose from Drop In Media adds:
“…opening up the location API’s to developers and create a competitive environment where the best applications will float to the top.”
Matt Kapp, CEO of Ozmota says:
“Location is a key variable to many innovative applications, including the ability to create new marketplaces from the virtual representation of space.”
Larry Corvari (a regional U.S. service provider executive) says he wants to provide
“open access via a standard set of published web objects” and support his enterprise customers with presence and LBS capabilities.”
Paul Nerger, dotMobi suggests
“If I was an operator, I would open up and start by publishing my data via OpenCellID.”The carriers can provide value on top of a free or low priced location API service:
Matthew Roth from StudioComm (WPP agency) says:
“… it makes much more sense to open up the location APIs and charge for access to the demographic data of the subscriber.… combined with lat/long within a mobile web or SMS based campaign would provide the necessary catalyst for brands and marketers to embrace mobile in the same ways they now embrace the Internet.”….In any case, the ecosystem may not wait around for the carriers too much longer:
Kevin Jackson of Sirius Computer Solutions:
“Absent industry-wide cooperation and adoption of an open source philosophy, competition and consolidation will force many carriers to fail.”
Ole Jakob Thorsen, Arctic ApS CEO describes a start-up solution that can turn Kevin’s warning into reality.
“…any service provider with access to user SIM cards can build any type of LBS without even telling the operator about it”
Follow me at https://Twitter.com/Kevin_Jackson
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