Location Based Services – April 25, 2008

May 18, 2008 / G C Network / Comments Off on Location Based Services – April 25, 2008

DISA Chief Technologist States Plan for Cloud

By G C Network | September 23, 2008

In an interview reported on in this month’s Military Information Technology magazine, David Mihelcic, DISA Chief Technology Officer, has laid out his goal for the agency’s cloud computing initiative. As…

Google, GeoEye, Twitter. What a Combination!

By G C Network | September 23, 2008

On September 9th, Bob Lozano posted his kudos to GeoEye for a successful launch of GeoEye-1. (Hey Bob! Where’s that post on your “cloud failure” last week?) According to their…

RightScale goes Transcloud

By G C Network | September 22, 2008

Over the weekend, Maureen O’Gara of SYS-CON media reported that RightScale is now offering a “first in industry” capability to provide application management across multiple cloud infrastructures. It now offers…

A Bill to Outlaw Cloud Computing…..

By G C Network | September 19, 2008

… is what we may see if we don’t educate our lawmakers now! That seemed to be one of the main point at last week’s Google workshop in DC. Berin…

NCOIC and Cloud Computing

By G C Network | September 18, 2008

Yesterday the Network Centric Operations Industry Consortium (NCOIC) had a very good session on cloud computing during their plenary session in Falls Church, VA. Led by NCOIC’s Bob Marcus, speakers…

Military Information Technology Cloud Computing Collaboration

By G C Network | September 17, 2008

Today, we’re happy to announce what we believe to be an industry first. “Military Information Technology Magazine“, as the publication of record for the defense information technology community, is collaborating…

Is 99.999% reliability good enough?

By G C Network | September 16, 2008

According to Reuven Cohen in his recent post, Cloud Failure: The Myth of Nines , the whole concept of reliability may be meaningless. “In the case of a physical failure…

You Probably Use Cloud Computing Already.

By G C Network | September 15, 2008

56% of internet users use webmail services such as Hotmail, Gmail, or Yahoo! Mail. 34% store personal photos online. 29% use online applications such as Google Documents or Adobe Photoshop…

20 Real-Life Challenges of Cloud Computing

By G C Network | September 12, 2008

Nikita Ivanov of GridGain offers some excellent insight into the nuts and bolts of getting the cloud to work. Definitely worth a read. To summarize: Most likely you do NOT…

3Tera Announces Global Cloud Services

By G C Network | September 11, 2008

Last week, 3Tera has announced the availability of global cloud services, based on their AppLogic grid operating system. 3Tera is currently running data centers in seven countries (United States, Japan,…

INmobile.org is a exclusive community for executives in wireless industry. As a member, I have the opportunity to participate in a number of interesting discussions about mobile and wireless technology. Here’s a summary of the points made in a recent discussion about location based services. Thanks goes to Adam Zawel for this excellent summary.
CARRIER’S ROLE
While no one suggests that operators should EXCLUSIVELY focus on their own location-based applications, there is debate about how fully the carriers should embrace the open 3rd party route:
Ashish Thomas from Singapore Telecom agrees with Walt Doyle of uLocate:
“the business models are simply not there yet to merit or justify one route or another…if a carrier goes the third party way there is fear of losing (or diminishing ) a potentially large revenue source”
Lloyd Williams from NewStep Networks adds:
“…High volume services with relatively generic functionality that can be applied across a broad base of users is ….[the operators’] sweet spot. Highly customizable applications are more of a challenge and therefore the internet model works better.Most comments, however, focus squarely on the value to carriers (and especially the ecosystem overall) if carriers focus on location as an “enabler”,
Asais Sudit, CEO of LOC-AID Technologies says:
“Inter-carrier raw location data, along with some additional attributes, will create the necessary ecosystem for third party developers/channels to make location an indispensable part of mobility.”
Tony Rose from Drop In Media adds:
“…opening up the location API’s to developers and create a competitive environment where the best applications will float to the top.”
Matt Kapp, CEO of Ozmota says:
“Location is a key variable to many innovative applications, including the ability to create new marketplaces from the virtual representation of space.”
Larry Corvari (a regional U.S. service provider executive) says he wants to provide
“open access via a standard set of published web objects” and support his enterprise customers with presence and LBS capabilities.”
Paul Nerger, dotMobi suggests
“If I was an operator, I would open up and start by publishing my data via OpenCellID.”The carriers can provide value on top of a free or low priced location API service:
Matthew Roth from StudioComm (WPP agency) says:
“… it makes much more sense to open up the location APIs and charge for access to the demographic data of the subscriber.… combined with lat/long within a mobile web or SMS based campaign would provide the necessary catalyst for brands and marketers to embrace mobile in the same ways they now embrace the Internet.”….In any case, the ecosystem may not wait around for the carriers too much longer:
Kevin Jackson of Sirius Computer Solutions:
“Absent industry-wide cooperation and adoption of an open source philosophy, competition and consolidation will force many carriers to fail.”
Ole Jakob Thorsen, Arctic ApS CEO describes a start-up solution that can turn Kevin’s warning into reality.
“…any service provider with access to user SIM cards can build any type of LBS without even telling the operator about it”
Follow me at https://Twitter.com/Kevin_Jackson
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