Location Based Services – April 25, 2008

May 18, 2008 / G C Network / Comments Off on Location Based Services – April 25, 2008

Operation Golden Phoenix

By G C Network | July 22, 2008

This week, Dataline is participating in Operation Golden Phoenix. Operation Golden Phoenix is a four-day multi-agency collaborative training event designed to assist federal, state and local agencies with large and…

DISA Reaches out to Industry on Cloud Computing

By G C Network | July 21, 2008

In an interview with Computerworld , published in the New York Times, John Garing expanded on his goals for the DISA cloud computing initiative. Garing said that, “… he and…

Cloud Computing is $160B Market

By G C Network | July 18, 2008

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SOA-R Educational Series: What is Cloud Computing

By G C Network | July 18, 2008

On July 16th, SOA-R held it’s first of six educational sessions on cloud computing for national security missions. Presenters during this first event were: Steven L Armentrout, PhDPresident & CEOParabon…

Gartner: Cloud Computing Fraught with Security Risks

By G C Network | July 17, 2008

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The Definition of “Net-centric”

By G C Network | July 16, 2008

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Cloud Computing Journal Launched

By G C Network | July 15, 2008

“The world’s first journal devoted to the delivery of massively scalable IT resources as a service using Internet technologies has been launched by SYS-CON Media. The all-new “Cloud Computing Journal”…

SOA-R First Session Presentations Announced

By G C Network | July 14, 2008

The presentations for the first session of the SOA-R Educational Series sesion have just been announced: Steven L Armentrout, PhDPresident & CEOParabon Grids, Clouds and Computation: Getting to Ground Truth…

Cloud Storage as a Service

By G C Network | July 14, 2008

In SAN vs cloud storage – a gray or silver lining? , Joseph Hunkins review last December’s observations of cloud storage by Chris Mellor of Techworld: “Google does not use…

Google: Model for the Systems Architecture of the Future

By G C Network | July 14, 2008

In December of 2005, Prof. Paul A. Strassmann of George Mason University, provided an excellent outline for cloud computing success in a netcentric environment: Network-Centric Requirements (2010)• Downtime ( 1…

INmobile.org is a exclusive community for executives in wireless industry. As a member, I have the opportunity to participate in a number of interesting discussions about mobile and wireless technology. Here’s a summary of the points made in a recent discussion about location based services. Thanks goes to Adam Zawel for this excellent summary.
CARRIER’S ROLE
While no one suggests that operators should EXCLUSIVELY focus on their own location-based applications, there is debate about how fully the carriers should embrace the open 3rd party route:
Ashish Thomas from Singapore Telecom agrees with Walt Doyle of uLocate:
“the business models are simply not there yet to merit or justify one route or another…if a carrier goes the third party way there is fear of losing (or diminishing ) a potentially large revenue source”
Lloyd Williams from NewStep Networks adds:
“…High volume services with relatively generic functionality that can be applied across a broad base of users is ….[the operators’] sweet spot. Highly customizable applications are more of a challenge and therefore the internet model works better.Most comments, however, focus squarely on the value to carriers (and especially the ecosystem overall) if carriers focus on location as an “enabler”,
Asais Sudit, CEO of LOC-AID Technologies says:
“Inter-carrier raw location data, along with some additional attributes, will create the necessary ecosystem for third party developers/channels to make location an indispensable part of mobility.”
Tony Rose from Drop In Media adds:
“…opening up the location API’s to developers and create a competitive environment where the best applications will float to the top.”
Matt Kapp, CEO of Ozmota says:
“Location is a key variable to many innovative applications, including the ability to create new marketplaces from the virtual representation of space.”
Larry Corvari (a regional U.S. service provider executive) says he wants to provide
“open access via a standard set of published web objects” and support his enterprise customers with presence and LBS capabilities.”
Paul Nerger, dotMobi suggests
“If I was an operator, I would open up and start by publishing my data via OpenCellID.”The carriers can provide value on top of a free or low priced location API service:
Matthew Roth from StudioComm (WPP agency) says:
“… it makes much more sense to open up the location APIs and charge for access to the demographic data of the subscriber.… combined with lat/long within a mobile web or SMS based campaign would provide the necessary catalyst for brands and marketers to embrace mobile in the same ways they now embrace the Internet.”….In any case, the ecosystem may not wait around for the carriers too much longer:
Kevin Jackson of Sirius Computer Solutions:
“Absent industry-wide cooperation and adoption of an open source philosophy, competition and consolidation will force many carriers to fail.”
Ole Jakob Thorsen, Arctic ApS CEO describes a start-up solution that can turn Kevin’s warning into reality.
“…any service provider with access to user SIM cards can build any type of LBS without even telling the operator about it”
Follow me at https://Twitter.com/Kevin_Jackson
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