New Approaches for New Big Data Insights

Firebrand Announces 2017 Accelerated CloudMASTER® Dates

By G C Network | December 23, 2016

Firebrand, the leader in Accelerated Learning, has recently announced it’s 2017 delivery schedule for their accelerated CloudMASTER® training course. Delivered in partnership with Logical Operations and the NCTA, this unique…

TAP Accelerates Artificial Intelligence

By G C Network | December 21, 2016

Photo credit: Shutterstock Over the past few years, the use of artificial intelligence has expanded more rapidly than many of us could have imagined. While this may invoke fear and…

Cognitive on Cloud

By G C Network | December 20, 2016

Photo credit: Shutterstock According to the IBM Institute for Business Value the market will see a rapid adoption of initial cognitive systems. The most likely candidates have moved beyond descriptive…

Europe: NCTA CloudMASTER® Hotspot

By G C Network | November 29, 2016

The ongoing digital transformation continues to generate a steady demand for workers with increasingly sophisticated digital skills. This process is multi-dimensional and workers with these highly specialized skills are very…

Smart Manufacturing Is Cloud Computing

By G C Network | November 27, 2016

As cloud computing simultaneously transforms multiple industries many have wondered about how this trend will affect manufacturing. Often characterized as “staid”, this vertical is not often cited when leading edge…

George Youmans, Jr.: The CloudMASTER Fashionista!

By G C Network | November 23, 2016

So how could a NCTA Certified CloudMASTER accelerate his career in the fashion industry? To answer that question, you would need to catch up with George Youmans, Jr. He has…

Is Cloud Interoperability a Myth?

By G C Network | November 20, 2016

Photo credit: Shutterstock As the industry matures, cloud computing will increasingly rely on interoperability in order to grow and deliver more value to industry. Assuming this is a fact, what…

Should Data Centers Think?

By G C Network | November 10, 2016

As cloud computing becomes the information technology mainstream, data center technology is accelerating at a breakneck speed. Concepts like software define infrastructure, data center analytics and Nonvolatile Memory Express (NVMe)…

For Top Cyber Threats, Look in the Mirror

By G C Network | October 31, 2016

A recent report by Praetorian, a cybersecurity company headquartered in Austin, TX, focused on threats that resulted in data compromise or access to sensitive information. Based on a review of…

Your Choice: Cloud Technician or Digital Transformer

By G C Network | October 28, 2016

The CompTIA Cloud+certification validates the skills and expertise of IT practitioners in implementing and maintaining cloud technologies.  This is exactly what it takes to become a good cloud technician.  In…

by Melvin Greer

Business Intelligence has matured as a core competency necessary to sustain competitive advantage. Organizations of every size and industry are generating valuable data with each interaction, and that data can be captured, analyzed, and turned into business insight. These organizations are using analytics features like dashboards, advanced visualization, data warehousing, and other technologies to achieve their strategic business objectives.
Many companies are taking a hybrid cloud approach to data analysis. Leveraging a hybrid cloud environment as part of a big data analytics strategy enables businesses to take advantage of cloud elasticity. This allows organizations to process data across clusters of computers, enabling analysis to occur across multiple cloud compute environments. As organizations’ need for more compute power grows, the cloud can scale with their requirements. Cloud-based business analytics capabilities enable organizations to make smarter decisions that better address real-time business imperatives.

Analytics capabilities are moving beyond the traditional business intelligence, and forward-leaning organizations are analyzing data in new ways to distance themselves from the competition. Analytics is enabling businesses to align the right customers with the right solutions, identify customer patterns of behavior, and quickly resolve customer service issues by correlating and analyzing a variety of data.
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by Melvin Greer
by Melvin Greer
by Melvin Greer

Business Intelligence has matured as a core competency necessary to sustain competitive advantage. Organizations of every size and industry are generating valuable data with each interaction, and that data can be captured, analyzed, and turned into business insight. These organizations are using analytics features like dashboards, advanced visualization, datawarehousing, and other technologies to achieve their strategic business objectives.

Many companies are taking a hybrid cloud approach to data analysis. Leveraging a hybrid cloud environment as part of a big data analytics strategy enables businesses to take advantage of cloud elasticity. This allows organizations to process data across clusters of computers, enabling analysis to occur across multiple cloud compute environments. As organizations’ need for more compute power grows, the cloud can scale with their requirements. Cloud-based business analytics capabilities enable organizations to make smarter decisions that better address real-time business imperatives.
Analytics capabilities are moving beyond the traditional business intelligence, and forward-leaning organizations are analyzing data in new ways to distance themselves from the competition. Analytics
is enabling businesses to align the right customers with the right solutions, identify customer patterns of behavior, and quickly resolve customer service issues by correlating and analyzing a variety of data.

The Analytics Toolbox

Descriptive analytics, used to explain what has happened and what is happening now, offers organizations a context-relevant view of the business with discovery, visualization, and interaction capabilities. This enables businesses to examine critical performance metrics to understand business impact, evaluate business processes, and drill down into data to get a single view of the past and the present. Bringing together structured and unstructured data from across the enterprise, descriptive analysis provides a consistent view of key business metrics in real time. It shows the “hard to see” trends and patterns through data dashboards, reports, and visualizations that not only detail what is happening, but also begin to diagnose why. Descriptive analytics provides insight that details the reasons behind the results.

Diagnostic analytics, which explains why things happened, is critical to improving business operations and processes. Diagnostic analytics starts during the descriptive analytics phase and gets into root-cause analysis and data discovery. Exploration into disparate data coming from many different sources feeds interactive visualizations that can uncover patterns and correlations that drive business-specific predictive models. Businesses can use these correlations and relationships to predict and plan for the future by identifying key factors that directly and indirectly affect performance. The insights gained provide a deeper understanding of why the business is performing the way it is. Diagnostic analytics reveals success factors that drive future growth.

Predictive analytics, which uses data mining and descriptive and diagnostic analytics along with predictive modeling to describe the probability of future business events, finds patterns in historical and real-time data to anticipate what is ahead, and identifies business risks and opportunities. Using predictive models, statistical analysis, data mining, real-time scoring, and a range of advanced algorithms and techniques provides organizations the ability to analyze business trends and relationships in current and historical data to forecast future business results. Predictive analytics helps organizations make better-informed decisions based not only on what has happened, but also on what is most likely to happen in the future.

Prescriptive analytics uses predictive models and optimization techniques to recommend reasonable courses of action and shows the expected outcome of each. Organizations make more informed business decisions in real time by evaluating different ways to move forward, with an understanding of the consequences of each option. Using “what if” scenarios, predictive models, rules, and decision logic enhances decision making by evaluating a variety of viable options and their likely outcomes. Organizations learn to take advantage of an opportunity or mitigate a future risk by understanding the implications of their actions. Prescriptive analytics drives organizations’ confidence in the ability to make the right decisions to meet strategic business goals, improve customer engagement, lower risk associated with threats and fraud, and improve business processes.

Using Cognitive Analytics

Machine learning and natural language processing have moved out of research labs to become a business differentiator – fusing the benefits of internet speed, cloud scale, and adaptive business processes to drive insights that aid real-time business decision making. Cognitive analytics is the application of cognitive computing technologies to enhance human decision making. Organizations improve the ability to sense and respond by applying cognitive analytics to harness the power of the big data. Cognitive analytics assists in the processing and understanding of big data in real time, in the face of the ever-increasing volumes of data and the endless amount of data fluctuations in form, structure, and quality. Cognitive analytics can extract content, embed it into semantic models, evaluate hypotheses, and interpret evidence, providing potential insights and then continuously improving them.

Business intelligence and analytics tools are the enabling technologies that provide information, knowledge, and insights to organizations assisting them to make better decisions. It helps organizations understand where money is being spent and the measurable value they are realizing from that spend. The use of analytics has surged as smart organizations harness the power of big data to improve decision making and efficiency, and the elasticity of a hybrid cloud computing environment can ensure that these organizations’ ability to manage, analyze, and interpret data grows along with the amount of data they collect. To succeed in today’s competitive market, business leaders must be able to turn data into business insights for sustained business growth, and the right computing environment is a key element to success.
Melvin Greer is Managing Director of the Greer Institute for Leadership and Innovation, focused on research and deployment of his 21st Century Leadership Model. With over 29 years of systems and software engineering experience, he is a recognized expert in Service Oriented Architecture, Cloud Computing and Predictive Analytics. He functions as a principal investigator in advanced research studies, including Nanotechnology, Synthetic Biology and Gamification. He significantly advances the body of knowledge in basic research and critical, highly advanced engineering and scientific disciplines. Mr. Greer is a Certified Enterprise Architect, the Steering Committee Chair of the Cloud Standards Customer Council and a member of the U.S. National Academy of Science.

by Melvin Greer

( This content is being syndicated through multiple channels. The opinions expressed are solely those of the author and do not represent the views of GovCloud Network, GovCloud Network Partners or any other corporation or organization.)

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