System Integration Morphs To Cloud Service Integration

US Army Cloud Computing Class at Ft. Gordon, GA

By G C Network | June 24, 2011

A few weeks ago I had the distinct pleassue of teaching yet another US Army cloud computing class.  This time the venue was Ft. Gordon, GA and the students definitely…

78 Agency Services Identified for Cloud Transition

By G C Network | May 29, 2011

The Office of Management and Budget recently released a list of 78 projects slated for transition to cloud over the next year. The most common application, according to a FierceGovernmentIT,…

NGA Sets GEOINT Strategic Direction with Earth Builder

By G C Network | May 15, 2011

Last month Google and the National Geospatial Intelligence Agency started sharing details about their “GEOINT on Demand” collaboration. The project, named Earth Builder, was built specifically to enable NGA to…

Teleology Systems Introduces CloudeFX at DoDIIS

By G C Network | April 27, 2011

Next week at DoDIIS, NJVC will be showcasing a few of our government cloud computing partners. One of the most exciting of these is the Cloud Service Orchestration Framework by…

Cloud Computing Highlighted at DoDIIS 2011

By G C Network | April 27, 2011

Are you going to DoDIIS? Schedule for May 1-5, 2011 in Detroit, Michigan, the conference highlights the Defense Intelligence Agency’s (DIA) commitment to developing and maintaining secure and reliable networks for…

Washington DC a Cloud Computing Trendsetter!

By G C Network | April 16, 2011

A TechJournal South article last week named Washington, DC as a leading trendsetter in cloud computing. Citing a Microsoft sponsored survey, conducted by 7th Sense research, D.C. was highlighted as particullarly receptive…

Melvin Greer Cited by IBM for Cloud Computing Innovation

By G C Network | April 5, 2011

Congratulations to my good friend Melvin Greer for being awarded IBM’s first ever ACE Award!! “Melvin Greer, Lockheed Martin Senior Fellow has won IBM’s first ever Awarding Customer Excellence (ACE)…

“GovCloud: The Book” Launched at National Press Club Event

By G C Network | March 30, 2011

As many of you know, today marked the official launch of my first book – GovCloud: Cloud Computing for the Business of Government. Today’s venue was the National Press Club…

“Cloud Musings on Forbes” Launched!!

By G C Network | March 24, 2011

Today I published my first post on Forbes.com!! At the invitation of Bruce Upbin, Forbes.com editor, I will be contributing posts monthly. I see this not only as an honor,…

Tech America and INSA Form Cloud Computing Advisory Groups

By G C Network | March 6, 2011

Last week TechAmerica announced the formation of a “cloud computing commission” to advise the White House on the current plans to steer more than $20B worth of IT services toward…

Cloud Service Brokerage is changing from an industry footnote toward becoming a major system integration play.  This role has now become a crucial component of a cloud computing transition because they help organizations aggregate multiple cloud services, integrate services with in-house applications, and customize these services to better meet customer needs. CSBs also help by consulting and recommending the best fit cloud services according to business requirements and goals. Cloud brokers may also be granted rights to negotiate with different service providers on behalf of their customers. This transformation is driven by the rapid rise of cloud computing, which has risen from under $6B in 2008 to a point where the market is expected to almost reach $160B in 2020. The global Cloud Service Brokerage Market itself is expected to grow from $5.24 Billion in 2015 to $19.16 Billion by 2020. 
Since CSBs merge the functions of reseller, systems integrator and independent software vendor (ISVs) into a convenient service delivery model, they deliver solutions by aggregating cloud services sourced from multiple cloud service providers. They can also customize those services to meet unique business requirements. Although CSBs often deliver transactional cloud services, their real value lies in the unique ongoing operational support they provide.  Unlike financial or real estate brokers that typically end their customer relationship after the sale, CSBs:
  • Enable cloud service arbitrage based on cost, performance or operational need;
  • Help companies migrate operations to the cloud and assist with staff augmentation and training;
  • Provide cloud service auditing and SLA monitoring services;
  • Help in focusing and managing organizational cloud service demand;
  • Provided toolsets to assist in the migration and integration of enterprise applications; and
  • Help in change management and the selection and integration of other managed services.

 
By automating and operationalizing the governance of cloud services, CSBs can efficiently multi-source services and augment them with third party metering and monitoring. Using CSBs, organizations also accelerate their transition to hybrid IT models. This marketplace is typically segmented type of services: cloud brokerage and cloud brokerage enablement, wherein cloud brokerage enablement is further segmented into internal and external brokers. When used internally, cloud enablement platforms helps enterprises adopt the new hybrid IT and multi-sourced operating model. By building organic expertise, companies can personalize IT service consumption and unify
IT service delivery through the use of a corporate self-service store, a dynamic service marketplace, and continuous delivery. This centralized, supply chain approach unifies the order, execution, and management of multi-sourced solutions across legacy and cloud resources, by centrally delegating and tracking execution.
Another important management capability they deliver is performance auditing. Cloud Service Provider (CSP) price/performance has been shown to vary as much as 1000 percent depending on time and location. High levels of variability have also been seen within the same CSP processing the exact same job. This also means that the cost for an enterprise to processing the exact same job in the cloud could vary by this much as well. 
Changes in instance types, pricing, performance over time and availability of services by location highlights the inadequacy of traditional benchmarking philosophies and processes. The use of “performance quotas” by service providers may also lead to operational cost increases. This generally happens if a customer meets a CSP-determined management quota and the performance of relevant instance is reduced. Active metering and monitoring by a CSB can help companies detect and avoid this hidden cost.
As the cloud service brokers market matures, they are destined to replace the traditional system integrator. Maturation of technologies and CSB offerings will also make this service a “must-have” for the foreseeable future.

 

 (This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.)
 

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