System Integration Morphs To Cloud Service Integration

Robert Duffner Interviews Chris Kemp, NASA, and Kevin Jackson, NJVC, on GovCloud

By G C Network | November 7, 2010

Recently, I had the pleasure of being interviewed by Mr. Robert Duffner, director of Product Management for Windows Azure, as part of his “Thought Leaders in the Cloud” series. In this interview,…

NJVC, Invertix Announce Cloud Computing Demonstration at GEOINT 2010

By G C Network | November 2, 2010

VIENNA, Va. — (BUSINESS WIRE) — NJVC®, one of the largest providers of information technology (IT) solutions to the U.S. Department of Defense, and Invertix Corporation, a proven technology company…

On The Frontlines: Cloud Computing in Government

By G C Network | October 27, 2010

Today, Trezza Media Group released the latest installment of it’s “On The Frontlines” series of government technology reports. The “On The Frontlines” Publications are dedicated to showcasing the positive progress…

GSA Awards Eleven US Federal IaaS Contracts

By G C Network | October 20, 2010

According to Federal News Radio, GSA awarded eleven vendor spots in the first Federal cloud infrastructure-as-a-service award. The winners were: * Apptis Inc. partnered with Amazon Web Services* AT&T* Autonomic…

NIST To Hold 2nd Cloud Computing Forum & Workshop

By G C Network | October 15, 2010

On November 4-5, 2010, the National Institute of Standards and Technology (NIST) will hold their second Cloud Computing Forum & Workshop. During this event, NIST will report on the status of federal…

“On The Frontlines” Interview

By G C Network | October 5, 2010

Look out for  “On The Frontlines: The Government Cloud” scheduled for release in November 2010! Trezza Media Group provides high-quality thought leadership media and marketing services to help companies connect…

Yongsan Army Garrison Does Cloud Computing!!

By G C Network | September 24, 2010

First Signal is ready for the cloud ! Even with the time constraints of the Chusok holiday and the onslaught of a 100-year flood, the class soldiered on with five…

Army Cloud Computing in Korea!

By G C Network | September 19, 2010

After a long uneventful flight, I’ve arrived at Yongsan Army Garrison in Soeul Korea. After enjoying the economy accomodation on a Boeing 777 for over 14 hours, my room and…

The Taiwan GovCloud

By G C Network | September 11, 2010

Last week, Henry Kenyon of Federal Computer Week reported that the Taiwanese government is planning to spend $744M to develop cloud computing technology. Premier Den-yih Wu sees this as a…

Geospatial Cloud Computing In Support Of National Policy

By G C Network | August 29, 2010

A few weeks ago I once again had the pleasure of participating in a private discussion on cloud computing with Mr. Vivek Kundra.  What struck me in this most recent meeting was his views…

Cloud Service Brokerage is changing from an industry footnote toward becoming a major system integration play.  This role has now become a crucial component of a cloud computing transition because they help organizations aggregate multiple cloud services, integrate services with in-house applications, and customize these services to better meet customer needs. CSBs also help by consulting and recommending the best fit cloud services according to business requirements and goals. Cloud brokers may also be granted rights to negotiate with different service providers on behalf of their customers. This transformation is driven by the rapid rise of cloud computing, which has risen from under $6B in 2008 to a point where the market is expected to almost reach $160B in 2020. The global Cloud Service Brokerage Market itself is expected to grow from $5.24 Billion in 2015 to $19.16 Billion by 2020. 
Since CSBs merge the functions of reseller, systems integrator and independent software vendor (ISVs) into a convenient service delivery model, they deliver solutions by aggregating cloud services sourced from multiple cloud service providers. They can also customize those services to meet unique business requirements. Although CSBs often deliver transactional cloud services, their real value lies in the unique ongoing operational support they provide.  Unlike financial or real estate brokers that typically end their customer relationship after the sale, CSBs:
  • Enable cloud service arbitrage based on cost, performance or operational need;
  • Help companies migrate operations to the cloud and assist with staff augmentation and training;
  • Provide cloud service auditing and SLA monitoring services;
  • Help in focusing and managing organizational cloud service demand;
  • Provided toolsets to assist in the migration and integration of enterprise applications; and
  • Help in change management and the selection and integration of other managed services.

 
By automating and operationalizing the governance of cloud services, CSBs can efficiently multi-source services and augment them with third party metering and monitoring. Using CSBs, organizations also accelerate their transition to hybrid IT models. This marketplace is typically segmented type of services: cloud brokerage and cloud brokerage enablement, wherein cloud brokerage enablement is further segmented into internal and external brokers. When used internally, cloud enablement platforms helps enterprises adopt the new hybrid IT and multi-sourced operating model. By building organic expertise, companies can personalize IT service consumption and unify
IT service delivery through the use of a corporate self-service store, a dynamic service marketplace, and continuous delivery. This centralized, supply chain approach unifies the order, execution, and management of multi-sourced solutions across legacy and cloud resources, by centrally delegating and tracking execution.
Another important management capability they deliver is performance auditing. Cloud Service Provider (CSP) price/performance has been shown to vary as much as 1000 percent depending on time and location. High levels of variability have also been seen within the same CSP processing the exact same job. This also means that the cost for an enterprise to processing the exact same job in the cloud could vary by this much as well. 
Changes in instance types, pricing, performance over time and availability of services by location highlights the inadequacy of traditional benchmarking philosophies and processes. The use of “performance quotas” by service providers may also lead to operational cost increases. This generally happens if a customer meets a CSP-determined management quota and the performance of relevant instance is reduced. Active metering and monitoring by a CSB can help companies detect and avoid this hidden cost.
As the cloud service brokers market matures, they are destined to replace the traditional system integrator. Maturation of technologies and CSB offerings will also make this service a “must-have” for the foreseeable future.

 

 (This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.)
 

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