System Integration Morphs To Cloud Service Integration

Craigslist.org Founder Hypes Government Transformation

By G C Network | July 29, 2009

Craig Newmark, best known for being the founder of the Craigslist website, is working hard to get the word out on Gov2.0. Last week in FedScoop, he really laid out…

Maria Spinola: An Essential Guide to Cloud Computing

By G C Network | July 27, 2009

Maria Spinola, a Strategic IT Marketing and Innovation Adviser and editor at www.Cloudviews.org, has recently published An “Essential Guide to Possibilities and Risk of Cloud Computing“. Her very pragmatic approach…

US Interior Department IT Infrastructure Vision

By G C Network | July 22, 2009

Tim Quinn, Chief Infrastructure Officer, US Department of Interior, sees IP convergence as a key part of DoI’s future IT infrastructure. During the Federal News Radio Executive Forum, he also…

DHS Acting CIO Margie Graves on Current DHS Challenges

By G C Network | July 20, 2009

During the Federal News Radio Executive Forum, Department of Homeland Security (DHS), Acting CIO, Margie Graves provides a unique insight on the department. In her remarks, she described the challenges…

DHS EAGLE & First Source Digital Guide Launched

By G C Network | July 17, 2009

The Enterprise Acquisition Gateway for Leading Edge Solutions (EAGLE) is a multiple-award indefinite delivery/indefinite quantity (IDIQ) contract vehicle, specifically designed as the preferred source of information technology (IT) services for…

Looking Forward To GovIT Expo!

By G C Network | July 14, 2009

I am humbled and more than pleased to serve as the Technical Chair of SYS-CON’s 1st Annual Government IT Conference & Expo. To highlight the importance of this conference, I…

Publishing Synergy: Blog, Twitter and Ulitzer

By G C Network | July 13, 2009

Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget…

Input: Cloud Computing, Security to Drive US Gov’t IT Spending

By G C Network | July 12, 2009

According to a PC World article, cloud computing and cybersecurity will be the high-growth areas for government IT spending over the next few years. The analysis and consulting firm Input…

GovIT Expo 2009

By G C Network | July 11, 2009

I’m happy to announce my appointment by SYS-CON to be the Technical Chair of the 1st Annual Government IT Conference & Expo. This event is a 1-day deep dive into…

NCOIC To Help FAA on NextGen

By G C Network | July 7, 2009

Today, the U.S. Federal Aviation Administration (FAA) and the Network Centric Operations Industry Consortium (NCOIC™) announced an agreement to work together to advance the Enterprise Architecture of NextGen, FAA’s national…

Cloud Service Brokerage is changing from an industry footnote toward becoming a major system integration play.  This role has now become a crucial component of a cloud computing transition because they help organizations aggregate multiple cloud services, integrate services with in-house applications, and customize these services to better meet customer needs. CSBs also help by consulting and recommending the best fit cloud services according to business requirements and goals. Cloud brokers may also be granted rights to negotiate with different service providers on behalf of their customers. This transformation is driven by the rapid rise of cloud computing, which has risen from under $6B in 2008 to a point where the market is expected to almost reach $160B in 2020. The global Cloud Service Brokerage Market itself is expected to grow from $5.24 Billion in 2015 to $19.16 Billion by 2020. 
Since CSBs merge the functions of reseller, systems integrator and independent software vendor (ISVs) into a convenient service delivery model, they deliver solutions by aggregating cloud services sourced from multiple cloud service providers. They can also customize those services to meet unique business requirements. Although CSBs often deliver transactional cloud services, their real value lies in the unique ongoing operational support they provide.  Unlike financial or real estate brokers that typically end their customer relationship after the sale, CSBs:
  • Enable cloud service arbitrage based on cost, performance or operational need;
  • Help companies migrate operations to the cloud and assist with staff augmentation and training;
  • Provide cloud service auditing and SLA monitoring services;
  • Help in focusing and managing organizational cloud service demand;
  • Provided toolsets to assist in the migration and integration of enterprise applications; and
  • Help in change management and the selection and integration of other managed services.

 
By automating and operationalizing the governance of cloud services, CSBs can efficiently multi-source services and augment them with third party metering and monitoring. Using CSBs, organizations also accelerate their transition to hybrid IT models. This marketplace is typically segmented type of services: cloud brokerage and cloud brokerage enablement, wherein cloud brokerage enablement is further segmented into internal and external brokers. When used internally, cloud enablement platforms helps enterprises adopt the new hybrid IT and multi-sourced operating model. By building organic expertise, companies can personalize IT service consumption and unify
IT service delivery through the use of a corporate self-service store, a dynamic service marketplace, and continuous delivery. This centralized, supply chain approach unifies the order, execution, and management of multi-sourced solutions across legacy and cloud resources, by centrally delegating and tracking execution.
Another important management capability they deliver is performance auditing. Cloud Service Provider (CSP) price/performance has been shown to vary as much as 1000 percent depending on time and location. High levels of variability have also been seen within the same CSP processing the exact same job. This also means that the cost for an enterprise to processing the exact same job in the cloud could vary by this much as well. 
Changes in instance types, pricing, performance over time and availability of services by location highlights the inadequacy of traditional benchmarking philosophies and processes. The use of “performance quotas” by service providers may also lead to operational cost increases. This generally happens if a customer meets a CSP-determined management quota and the performance of relevant instance is reduced. Active metering and monitoring by a CSB can help companies detect and avoid this hidden cost.
As the cloud service brokers market matures, they are destined to replace the traditional system integrator. Maturation of technologies and CSB offerings will also make this service a “must-have” for the foreseeable future.

 

 (This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.)
 

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