System Integration Morphs To Cloud Service Integration

DISA Chief Technologist States Plan for Cloud

By G C Network | September 23, 2008

In an interview reported on in this month’s Military Information Technology magazine, David Mihelcic, DISA Chief Technology Officer, has laid out his goal for the agency’s cloud computing initiative. As…

Google, GeoEye, Twitter. What a Combination!

By G C Network | September 23, 2008

On September 9th, Bob Lozano posted his kudos to GeoEye for a successful launch of GeoEye-1. (Hey Bob! Where’s that post on your “cloud failure” last week?) According to their…

RightScale goes Transcloud

By G C Network | September 22, 2008

Over the weekend, Maureen O’Gara of SYS-CON media reported that RightScale is now offering a “first in industry” capability to provide application management across multiple cloud infrastructures. It now offers…

A Bill to Outlaw Cloud Computing…..

By G C Network | September 19, 2008

… is what we may see if we don’t educate our lawmakers now! That seemed to be one of the main point at last week’s Google workshop in DC. Berin…

NCOIC and Cloud Computing

By G C Network | September 18, 2008

Yesterday the Network Centric Operations Industry Consortium (NCOIC) had a very good session on cloud computing during their plenary session in Falls Church, VA. Led by NCOIC’s Bob Marcus, speakers…

Military Information Technology Cloud Computing Collaboration

By G C Network | September 17, 2008

Today, we’re happy to announce what we believe to be an industry first. “Military Information Technology Magazine“, as the publication of record for the defense information technology community, is collaborating…

Is 99.999% reliability good enough?

By G C Network | September 16, 2008

According to Reuven Cohen in his recent post, Cloud Failure: The Myth of Nines , the whole concept of reliability may be meaningless. “In the case of a physical failure…

You Probably Use Cloud Computing Already.

By G C Network | September 15, 2008

56% of internet users use webmail services such as Hotmail, Gmail, or Yahoo! Mail. 34% store personal photos online. 29% use online applications such as Google Documents or Adobe Photoshop…

20 Real-Life Challenges of Cloud Computing

By G C Network | September 12, 2008

Nikita Ivanov of GridGain offers some excellent insight into the nuts and bolts of getting the cloud to work. Definitely worth a read. To summarize: Most likely you do NOT…

3Tera Announces Global Cloud Services

By G C Network | September 11, 2008

Last week, 3Tera has announced the availability of global cloud services, based on their AppLogic grid operating system. 3Tera is currently running data centers in seven countries (United States, Japan,…

Cloud Service Brokerage is changing from an industry footnote toward becoming a major system integration play.  This role has now become a crucial component of a cloud computing transition because they help organizations aggregate multiple cloud services, integrate services with in-house applications, and customize these services to better meet customer needs. CSBs also help by consulting and recommending the best fit cloud services according to business requirements and goals. Cloud brokers may also be granted rights to negotiate with different service providers on behalf of their customers. This transformation is driven by the rapid rise of cloud computing, which has risen from under $6B in 2008 to a point where the market is expected to almost reach $160B in 2020. The global Cloud Service Brokerage Market itself is expected to grow from $5.24 Billion in 2015 to $19.16 Billion by 2020. 
Since CSBs merge the functions of reseller, systems integrator and independent software vendor (ISVs) into a convenient service delivery model, they deliver solutions by aggregating cloud services sourced from multiple cloud service providers. They can also customize those services to meet unique business requirements. Although CSBs often deliver transactional cloud services, their real value lies in the unique ongoing operational support they provide.  Unlike financial or real estate brokers that typically end their customer relationship after the sale, CSBs:
  • Enable cloud service arbitrage based on cost, performance or operational need;
  • Help companies migrate operations to the cloud and assist with staff augmentation and training;
  • Provide cloud service auditing and SLA monitoring services;
  • Help in focusing and managing organizational cloud service demand;
  • Provided toolsets to assist in the migration and integration of enterprise applications; and
  • Help in change management and the selection and integration of other managed services.

 
By automating and operationalizing the governance of cloud services, CSBs can efficiently multi-source services and augment them with third party metering and monitoring. Using CSBs, organizations also accelerate their transition to hybrid IT models. This marketplace is typically segmented type of services: cloud brokerage and cloud brokerage enablement, wherein cloud brokerage enablement is further segmented into internal and external brokers. When used internally, cloud enablement platforms helps enterprises adopt the new hybrid IT and multi-sourced operating model. By building organic expertise, companies can personalize IT service consumption and unify
IT service delivery through the use of a corporate self-service store, a dynamic service marketplace, and continuous delivery. This centralized, supply chain approach unifies the order, execution, and management of multi-sourced solutions across legacy and cloud resources, by centrally delegating and tracking execution.
Another important management capability they deliver is performance auditing. Cloud Service Provider (CSP) price/performance has been shown to vary as much as 1000 percent depending on time and location. High levels of variability have also been seen within the same CSP processing the exact same job. This also means that the cost for an enterprise to processing the exact same job in the cloud could vary by this much as well. 
Changes in instance types, pricing, performance over time and availability of services by location highlights the inadequacy of traditional benchmarking philosophies and processes. The use of “performance quotas” by service providers may also lead to operational cost increases. This generally happens if a customer meets a CSP-determined management quota and the performance of relevant instance is reduced. Active metering and monitoring by a CSB can help companies detect and avoid this hidden cost.
As the cloud service brokers market matures, they are destined to replace the traditional system integrator. Maturation of technologies and CSB offerings will also make this service a “must-have” for the foreseeable future.

 

 (This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.)
 

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