System Integration Morphs To Cloud Service Integration

Microsoft vs Google in Cloud Computing

By G C Network | May 22, 2008

Many took note of the Randall Stross essay in the New York Times last weekend. In it he succintly described why Microsoft is failing in it’s attempt to bridge the…

IBM at Forrester IT Forum

By G C Network | May 22, 2008

At the Forrester IT Forum yesterday in Las Vegas, Rick Lechner, VP Enterprise Systems at IBM, made the following comments The changing face of globalization (transformation from exporting to multi-nationals…

HP & EDS

By G C Network | May 21, 2008

In an interesting take on his Enterprise Architecture blog, Chris Pearson sees the HP acquisition of EDS as a ploy by HP to remain relevant in a cloud computing world.…

The Library of National Intelligence (LNI) – A Possible Cloud Application

By G C Network | May 20, 2008

In the MAZZ-INT Blog a couple of weeks ago, Joe Mazzafro artile on “Intelliigence and the Concept of Customer” stated that a “realistic business model for the IC to assume…

Net-Centric Enterprise Services – An Update

By G C Network | May 19, 2008

Net-Centric Enterprise Services (NCES) is about to enter the initial operational test and evaluation phase. NCES are a set of capabilities that support network-centric warfare operations and information sharing. It…

Microsoft Renews Yahoo Bid

By G C Network | May 19, 2008

Microsoft renews Yahoo bid and is now offering to buy a piece of Yahoo. I believe this is just the opening of the second round. Follow me at https://Twitter.com/Kevin_Jackson

Cloud Computing Risk

By G C Network | May 18, 2008

CIO.com reviewed the top three concerns that the IT executives have regarding the adoption of cloud computing – security, latency, and SLA. These concerns seem similar to those previously assigned…

Grid vs. Cloud – May 17, 2008

By G C Network | May 18, 2008

From Geva Perry’s April 25th blog Cloud Computing overtaking the term Grid Computing With the term “cloud computing” rapidly being hyped everywhere, I did this little exercise on Google Trends…

Blogsphere Clouds – May 16, 2008

By G C Network | May 18, 2008

The cloud is billowing in the blogsphere !! Virtual Computing in the Cloud — How a Universal Dialtone Will …Virtual Cloud Computing represents the next wave of virtualization and offers…

Gartner on Cloud Computing / Yahoo vs. Icahn- May 15, 2008

By G C Network | May 18, 2008

Gartner thinks that cloud computing may be the next big thing: By 2012, 80 percent of Fortune 1000 enterprises will pay for some cloud computing service and 30 percent of…

Cloud Service Brokerage is changing from an industry footnote toward becoming a major system integration play.  This role has now become a crucial component of a cloud computing transition because they help organizations aggregate multiple cloud services, integrate services with in-house applications, and customize these services to better meet customer needs. CSBs also help by consulting and recommending the best fit cloud services according to business requirements and goals. Cloud brokers may also be granted rights to negotiate with different service providers on behalf of their customers. This transformation is driven by the rapid rise of cloud computing, which has risen from under $6B in 2008 to a point where the market is expected to almost reach $160B in 2020. The global Cloud Service Brokerage Market itself is expected to grow from $5.24 Billion in 2015 to $19.16 Billion by 2020. 
Since CSBs merge the functions of reseller, systems integrator and independent software vendor (ISVs) into a convenient service delivery model, they deliver solutions by aggregating cloud services sourced from multiple cloud service providers. They can also customize those services to meet unique business requirements. Although CSBs often deliver transactional cloud services, their real value lies in the unique ongoing operational support they provide.  Unlike financial or real estate brokers that typically end their customer relationship after the sale, CSBs:
  • Enable cloud service arbitrage based on cost, performance or operational need;
  • Help companies migrate operations to the cloud and assist with staff augmentation and training;
  • Provide cloud service auditing and SLA monitoring services;
  • Help in focusing and managing organizational cloud service demand;
  • Provided toolsets to assist in the migration and integration of enterprise applications; and
  • Help in change management and the selection and integration of other managed services.

 
By automating and operationalizing the governance of cloud services, CSBs can efficiently multi-source services and augment them with third party metering and monitoring. Using CSBs, organizations also accelerate their transition to hybrid IT models. This marketplace is typically segmented type of services: cloud brokerage and cloud brokerage enablement, wherein cloud brokerage enablement is further segmented into internal and external brokers. When used internally, cloud enablement platforms helps enterprises adopt the new hybrid IT and multi-sourced operating model. By building organic expertise, companies can personalize IT service consumption and unify
IT service delivery through the use of a corporate self-service store, a dynamic service marketplace, and continuous delivery. This centralized, supply chain approach unifies the order, execution, and management of multi-sourced solutions across legacy and cloud resources, by centrally delegating and tracking execution.
Another important management capability they deliver is performance auditing. Cloud Service Provider (CSP) price/performance has been shown to vary as much as 1000 percent depending on time and location. High levels of variability have also been seen within the same CSP processing the exact same job. This also means that the cost for an enterprise to processing the exact same job in the cloud could vary by this much as well. 
Changes in instance types, pricing, performance over time and availability of services by location highlights the inadequacy of traditional benchmarking philosophies and processes. The use of “performance quotas” by service providers may also lead to operational cost increases. This generally happens if a customer meets a CSP-determined management quota and the performance of relevant instance is reduced. Active metering and monitoring by a CSB can help companies detect and avoid this hidden cost.
As the cloud service brokers market matures, they are destined to replace the traditional system integrator. Maturation of technologies and CSB offerings will also make this service a “must-have” for the foreseeable future.

 

 (This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.)
 

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