Taking the Canadian Insurance Industry Digital

International Public Sector Cloud Computing Summit in DC

By G C Network | March 7, 2012

Next week at the Hyatt Regency in reston, Virginia, the Cloud Standards Customer Council will be holding it’s Public Sector Cloud Summit. This two day cloud event will feature international public sector Cloud…

Jill T. Singer, NRO CIO, Named One of 10 Top Women in Cloud Computing !!

By G C Network | February 17, 2012

CONGRATULATIONS to National Reconnaissance Office (NRO) CIO Jill T. Singer for being selected as one of the 10 winners of the first annual CloudNOW awards presented at the Cloud Connect Conference in…

NJVC® and Virtual Global Announce Release of PaaS White Paper: Paper Clarifies the Confusion Surrounding PaaS for Federal IT Buyers—Why It Is Important and How It Can Cut Development Costs by 50 Percent

By G C Network | January 27, 2012

VIENNA, Va., Jan. 23, 2012 —NJVC®, one of the largest information technology solutions providers supporting the U.S. Department of Defense, and Virtual Global, a premier provider of software and cloud…

December 2011: GovCloud Moves From Policy to Law

By G C Network | December 27, 2011

Over the past years, government cloud computing has steadily moved forward from it’s early beginnings as an interesting curiosity: December 23, 2008 – Now really. Should the Obama administration use…

GovCloud.com !! The New Hub for Government Cloud Computing

By G C Network | November 17, 2011

It gives me great pleasure to announce the relaunch of GovCloud.com! GovCloud is the “go to” place for everything related to federal cloud computing. Our mission is to help federal…

Backupify Names Top 10 Cloud Computing Experts to Follow on Twitter

By G C Network | November 15, 2011

THANK YOU BACKUPIFY!!!! Thank you for the honor of being on your Top 10 List! Backupify is the leading backup provider for cloud based data, offering an all-in-one archiving, search…

NJVC® Cloud Computing Expert Kevin Jackson to Speak at NIST Cloud Computing Forum & Workshop IV on Nov. 3 in Gaithersburg, Md.

By G C Network | October 29, 2011

VIENNA, Va., Oct. 28, 2011 — NJVC®, one of the largest information technology solutions providers supporting the U.S. Department of Defense (DoD) , is pleased to announce that Kevin Jackson,…

NJVC® General Manager, Cloud Services, Kevin Jackson to Moderate “Cloud Computing and the Intelligence Mission” Panel at GEOINT 2011 Symposium

By G C Network | October 18, 2011

Vienna, Va., Oct. 13, 2011 — NJVC® , one of the largest information technology (IT) solutions providers supporting the U.S. Department of Defense, is pleased to announce that Kevin Jackson,…

NJVC® Spotlights Cyber Security and Automated IT at Gartner Symposium/ITxpo® 2011

By G C Network | October 14, 2011

VIENNA, Va., Oct. 4, 2011 — NJVC®, one of the largest information technology solutions providers supporting the Department of Defense, announces its lineup for the Gartner Symposium/ITxpo®, Oct. 16 –…

NJVC® to Demonstrate Enterprise Automation at GEOINT 2011

By G C Network | October 10, 2011

VIENNA, Va., Oct. 6, 2011 — NJVC®, one of the largest information technology solutions (IT) providers supporting the U.S. Department of Defense (DoD), is pleased to offer live, compelling demonstrations…

“Digital disruption isn’t just for hip start-ups. Incumbents can not
only compete but actually lead radical industry change if they pay attention
to the way their business model is shifting and act boldly in response.
Founded in 1871, Economical Insurance operates within the old and relatively static Property and Casualty (P&C) insurance industry.  According to the American Insurance Association (AIA), the modern insurance industry, developed primarily in England after the Great London Fire in 1666. Today, this insurance industry segment protects from risk in two primary areas:
  •  Protection for physical items, such as houses, personal possessions, cars, commercial buildings, and inventory (property); and
  • Protectionagainst legal liability (casualty).

 

Property insurance provides for losses related to a policyholder’s person or property while casualty/liability insurance protects a policyholder against the claims of others.
Economical sees itself as the insurance company “For Canadians by Canadians.” They also tout themselves as a company that imagines bigger and better things. Their credo is to focus on the customer first, and this is why Economical is one of this country’s leading and most trusted P&C insurance companies.
With this background and belief, it may come as no surprise that innovative internal thinking led to the conceptualization of a new business model.  One targeted to a market segment that was comfortable with advanced technology. They saw these customers as underserved because traditional service channels were not meeting their unique needs. By feeding on a passion and desire to make a difference in everything they do, Economical business and technology teams partnered to build a new channel built entirely on digital processes.

 

The vision they saw was Sonnet. Launched in 2016 t,his new brand brought an innovative new insurance experience to Canadians who prefer to purchase insurance directly online. Using sophisticated technology and real-time analytics, customers are now able to instantly get customized quotes, purchase a policy, and make account updates online at any time.
The intent was to leverage and aggregate data from multiple sources, apply real-time analytics and provide a unique personalized recommendation based on the customer’s profile. The twin challenges were finding an evolutionary and transformative path that wouldn’t crater the existing business and a savvy business technology partner that wouldn’t waste the company’s time and money. That partner was IBM.
The most critical element in this effort was speed. With time to market being so important, a public cloud-based solution was the answer. The IBM public cloud allowed Economical to deploy quickly, take advantage of automation to reduced errors and enabled business flexibility.
Another key component of this partnership was software development that used the KANBAN Agile Methodology. Kanban is based on three principles:
  1. Visualize what you do today (workflow) to see all development items within context.
  2. Limit the amount of work in progress (WIP) to balance the flow-based approach and prevent team over commitment.
  3. Enhance flow that uses a priority process to pull in development backlog in as soon as a previous task is completed.

 

When compared to the well know SCRUM model, using KANBAN promoted continuous collaboration and encouraged active, ongoing learning and improvement by defining the best possible team workflow.
Economical pursued a hybrid cloud strategy to leverage the previous enterprise IT service investment. Significant time was therefore spent in the design phase because the right design required decisions on what went in the cloud and what stayed on premise. Those decisions, in turn, drove data flow, security control locations, and any required infrastructure resiliency improvements. The hybrid strategy also brought with it a need to integrate with legacy systems. IBM was able to meet this and associated requirements to partner with other members of Economical’s business ecosystem.
In the end, the key to an on-time launch of Sonnet was primarily teamwork and a real partnership. Sonnet thoroughly disrupted the P&C Insurance market in Canada. It successfully challenged the status quo and demonstrated that digital transformation was possible with the right technology partner. This success has spotlighted Economical as an industry leader and business innovator. Customer reaction has been extremely positive, and the business has been scaling with a healthy and steady growth trajectory.
One of the many lessons learned by Economical during this process was that disruption is not a one-time event. Organizations must continue to re-invent themselves or competition will disrupt you. This new internal operating model has led to new product suites, new offerings, simplified pricing and new internal workflows. The service offerings will be built on top of the infrastructure put in place for Sonnet and will change the way Economical works with their brokers. Although a bi-modal, two speed IT operations model was initially accepted, this next step will use cloud computing to connect cloud-native components to core legacy assets. This “real IT transformation” will use additional efficiency to fund future transformation initiative through a long-term partnership with IBM.

This post was brought to you by IBM Global Technology Services. For more content like this, visit ITBizAdvisor.

 

Cloud Musings

( Thank you. If you enjoyed this article, get free updates by email or RSS – © Copyright Kevin L. Jackson 2016-2018)

Follow me at https://Twitter.com/Kevin_Jackson
Posted in

G C Network