Taking the Canadian Insurance Industry Digital

May 6, 2018 / G C Network / Comments Off

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One AWESOME Week of Cloud Computing

By G C Network | June 11, 2010

We just finished up five AWESOME days of cloud computing training with USAREUR in Schwetzingen, Germany ! CHECK IT OUT !! Create your own video slideshow at animoto.com. Sure we…

NGA Exploring “Community Cloud” With NCOIC

By G C Network | June 7, 2010

The National Geospatial-Intelligence Agency (NGA) is looking to leverage industry expertise through collaboration with the Network Centic Operations Industry Consortium (NCOIC). NGA provides timely, relevant and accurate geospatial intelligence in…

DoD, NASA and GSA Address Secure Cloud Computing

By G C Network | May 29, 2010

On Thursday, May 26th, the Federal Executive Forum featured three important Federal cloud computing leaders: David McClure- Associate Administrator, GSA Office of Citizen Services and Communications Col. Kevin Foster- Office of…

Cloud Computing Day at DoDIIS

By G C Network | May 25, 2010

I’m declaring Monday, May 24th, as Cloud Computing Day at DoDIIS. Lieutenant General Richard Zahner, Army Deputy Chief of Staff, G2, seemed to get things going with his video that…

Vivek Kundra – State of Public Sector Cloud Computing

By G C Network | May 25, 2010

Last week Federal Chief Information Officer Vivek Kundra release his report on the “State of Public Sector Cloud Computing”. The report not only details Federal budget guidance issued to agencies…

Cloud Computing at DoDIIS

By G C Network | May 18, 2010

Next week in Phoenix, AZ, the Defense Intelligence Agency will host the 2010 Department of Defense Intelligence Information Systems (DoDIIS) Worldwide Conference. The theme of this event is “Mission Powered…

Open Group Publishes Guidelines on Cloud Computing ROI

By G C Network | April 29, 2010

In an important industry contribution, The Open Group has published a white paper on how to build and measure cloud computing return on investment (ROI). Produced by the Cloud Business…

The Army’s iPhone Story

By G C Network | April 15, 2010

Sandra Erwin of National Defense magazine just published an excellent article on the Army’s foray into developing soldier-friendly smartphone applications. Giving credit to Army CIO Lt. Gen, Jeffrey Sorenson and…

Vivek Kundra Steps Up to Cloud Computing’s Next Challenge

By G C Network | April 11, 2010

” [C]loud customers must be able to easily store, access, and process data across multiple clouds; weave together a mesh of different services to meet their needs; and have a…

Cloud Computing’s Next Challenge

By G C Network | March 26, 2010

Earlier this month, Melvin Greer and I teamed up on a Military Information Technology piece. Melvin is a senior research engineer and cloud computing chief architect at Lockheed Martin, and…

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“Digital disruption isn’t just for hip start-ups. Incumbents can not

only compete but actually lead radical industry change if they pay attention

to the way their business model is shifting and act boldly in response.

–McKinsey & Company

Founded in 1871, Economical Insurance operates within the old and relatively static Property and Casualty (P&C) insurance industry. According to the American Insurance Association (AIA), the modern insurance industry, developed primarily in England after the Great London Fire in 1666. Today, this insurance industry segment protects from risk in two primary areas:

Protection for physical items, such as houses, personal possessions, cars, commercial buildings, and inventory (property); and
Protectionagainst legal liability (casualty).

Property insurance provides for losses related to a policyholder’s person or property while casualty/liability insurance protects a policyholder against the claims of others.

Economical sees itself as the insurance company “For Canadians by Canadians.” They also tout themselves as a company that imagines bigger and better things. Their credo is to focus on the customer first, and this is why Economical is one of this country’s leading and most trusted P&C insurance companies.

With this background and belief, it may come as no surprise that innovative internal thinking led to the conceptualization of a new business model. One targeted to a market segment that was comfortable with advanced technology. They saw these customers as underserved because traditional service channels were not meeting their unique needs. By feeding on a passion and desire to make a difference in everything they do, Economical business and technology teams partnered to build a new channel built entirely on digital processes.

The vision they saw was Sonnet. Launched in 2016 t,his new brand brought an innovative new insurance experience to Canadians who prefer to purchase insurance directly online. Using sophisticated technology and real-time analytics, customers are now able to instantly get customized quotes, purchase a policy, and make account updates online at any time.

The intent was to leverage and aggregate data from multiple sources, apply real-time analytics and provide a unique personalized recommendation based on the customer’s profile. The twin challenges were finding an evolutionary and transformative path that wouldn’t crater the existing business and a savvy business technology partner that wouldn’t waste the company’s time and money. That partner was IBM.

The most critical element in this effort was speed. With time to market being so important, a public cloud-based solution was the answer. The IBM public cloud allowed Economical to deploy quickly, take advantage of automation to reduced errors and enabled business flexibility.

Another key component of this partnership was software development that used the KANBAN Agile Methodology. Kanban is based on three principles:

Visualize what you do today (workflow) to see all development items within context.
Limit the amount of work in progress (WIP) to balance the flow-based approach and prevent team over commitment.
Enhance flow that uses a priority process to pull in development backlog in as soon as a previous task is completed.

When compared to the well know SCRUM model, using KANBAN promoted continuous collaboration and encouraged active, ongoing learning and improvement by defining the best possible team workflow.

Economical pursued a hybrid cloud strategy to leverage the previous enterprise IT service investment. Significant time was therefore spent in the design phase because the right design required decisions on what went in the cloud and what stayed on premise. Those decisions, in turn, drove data flow, security control locations, and any required infrastructure resiliency improvements. The hybrid strategy also brought with it a need to integrate with legacy systems. IBM was able to meet this and associated requirements to partner with other members of Economical’s business ecosystem.

In the end, the key to an on-time launch of Sonnet was primarily teamwork and a real partnership. Sonnet thoroughly disrupted the P&C Insurance market in Canada. It successfully challenged the status quo and demonstrated that digital transformation was possible with the right technology partner. This success has spotlighted Economical as an industry leader and business innovator. Customer reaction has been extremely positive, and the business has been scaling with a healthy and steady growth trajectory.

One of the many lessons learned by Economical during this process was that disruption is not a one-time event. Organizations must continue to re-invent themselves or competition will disrupt you. This new internal operating model has led to new product suites, new offerings, simplified pricing and new internal workflows. The service offerings will be built on top of the infrastructure put in place for Sonnet and will change the way Economical works with their brokers. Although a bi-modal, two speed IT operations model was initially accepted, this next step will use cloud computing to connect cloud-native components to core legacy assets. This “real IT transformation” will use additional efficiency to fund future transformation initiative through a long-term partnership with IBM.