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The coming cloud – April 30, 2008
I attended the IBM Public Sector briefing this morning. The IBM executives were clearly basking in a financial performance glow. After ending 2007 with increases in revenue, profit and earnings per share, IBM also turned in an impressive 1Q’08. This being a partner conference, a big highlight was the fact that 36% of IBM’s revenue…
Google, Cloud Computing, and the US Intelligence Community – April 29, 2008
Just arrived in Los Angeles for the IBM Business Partner Leadership Conference. IBM is billing this as a “new” conference, but I have my doubts. I am, however, very interested in hearing many of the speakers, particularly Eric Schmidt, Chairman and CEO of Google. His presentation on “The Future of the Web, Cloud Computing and…
Location Based Services – April 25, 2008
INmobile.org is a exclusive community for executives in wireless industry. As a member, I have the opportunity to participate in a number of interesting discussions about mobile and wireless technology. Here’s a summary of the points made in a recent discussion about location based services. Thanks goes to Adam Zawel for this excellent summary. CARRIER’S…
IBM Business Partner Leadership Conference – April 23, 2008
I just completed registration for the IBM Business Partner Leadership Conference. This is a new invitation-only conference being held this year in Los Angeles from Wednesday, April 30th through Friday, May 2nd. I’m looking forward to renewing my IBM contacts “in person” versus the “virtual” meetings that have become such a fixture of today’s business…
Telephone & Web = WOW !! – April 21, 2008
The power of the Internet and the web lies in its ability to provide access to information. The mobile web takes this one step further with its ability to provide information relevant to a specific location. Although the promise of this marriage is mind boggling, computer and smart-phone keyboards have slowed the adoption and widespread…
So much to blog ….Entry for April 19, 2008
When I started this yesterday, I had a list of about five things I wanted to say on this blog. I then decided on a strategy to list topics as I thought of them and then only have one entry a day. Then later, I heard this great sucking sound. It was as if a…
Hello World ! – May 18, 2008
I’ve been toying with the idea of doing a blog for about six months now. Initially I didn’t see how any of my contributions to the blogosphere would matter to the world. The importance of this view, however, waned as I became more and more absorbed by the power of Web 2.0. As my participation…
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Communications Service Providers (CSPs) are facing significant business model challenges. Referred to generally as edge computing, the possibilities introduced by the blending of 5G networks and distributed cloud computing technologies are redefining how CSPs operate, partner, and drive revenue. A new Ericsson Digital whitepaper entitled, “Edge computing and deployment strategies for communication service providers,” addresses these challenges by providing much-needed insight and actionable strategic recommendations.
Written by Ericsson Director Cloud Strategy Execution Carlos Bravo and Solution Marketing Manager Henrik Bäckström, this new work presents a practical roadmap for how the industry should address the expected US$700 billion in 5G-enabled, business-to-business value. It directly answers the question of how operators can maintain relevance in the face of the current massive industry changes. The most enlightening aspect of the paper was the architectural approach to the design and deployment of advanced edge computing solutions. The four critical components of this approach are:
- Dynamic orchestration and management;
- Application runtime execution environment;
- Connectivity; and
- Distributed cloud infrastructure.

Dynamic orchestration and management emphasize a centralized function that maintains awareness of the network topology and resource availability. This capability maintains consistency between user plane gateway functionality and edge applications. Consistency is critical to the management of non-telco workloads and VNFs. The application runtime execution environment (RTE) is responsible for hosting all enterprise customer applications in a consistent and well-documented edge computing service environment. Documentation is essential to the development and nurturing of the CSP’s application developer community. Connectivity delivers foundational bandwidth, throughput, mobility, and latency requirements. For edge computing, the application developer may specify these requirements. New traffic routing services that coordinate application server requirements and network functionality are also required. In combination, these capabilities enable the Distributed Cloud Infrastructure, which is composed of global, national, regional, and local cloud data centers. The integration of these data centers with the network is also critical.

Success with this model requires an overall strategy that differentiates on services delivered. This strategy differs from the more common “services description” approach by its ability to solve industry-specific challenges through the provisioning of easy-to-consume application programming interfaces, or APIs. This “broad tent” approach also requires open collaboration with system integrators, hyperscale cloud service providers, and operations technology vendors. System Integrators (SI) are particularly suited to the task of addressing enterprise pain points related to edge computing solution implementation and the integration of vertical industry offerings. Hyperscale Cloud Providers (HCP) deliver cloud infrastructure and platforms. They also bring with them the application developer ecosystems. Operations Technology (OT) vendors have the Internet of Things (IoT) platforms and applications that deliver the real value at the network edge. Since differentiated services must also be easily accessible to application developers, operators should offer APIs that follow industry de-facto standards or adopt APIs that present a common list of attributes.

This business model approach redefines the telecommunications value chain. It features operators as the provider of new enterprise-focused offerings. The models also enable many and varied use cases across multiple industry verticals. Operators can also differentiate locally while simultaneously leveraging a global edge computing ecosystem.
Following this recommended path leads typically to service provider focus on one, or a combination, of the following high-level strategies:
- Full Edge Provider – CSP advances a strong go-to-market (GTM) relationship with the enterprise or the application developer/provider, committing to vertical-specific SLAs
- Partner Edge Provider – CSP resells HCP and OT vendor industry vertical solutions delivered over the provider’s connectivity services. The focus is on use cases that depend on robust connectivity.
- Aggregator Edge Provider – CSP partners with a content aggregator through a revenue share aaS model. The aggregator commits to SLAs while the CSP provides edge hardware.
- Limited Edge Provider – CSP focusses on connectivity that supports vertical industry solutions offered by partner HCP, SI and OT vendors
Edge Computing is drastically changing the service provider role. Success will depend on pursuing a collaborative partner strategy that highlights your telco company’s strengths. All of the recommended strategies, however, demand an understanding and focus on enterprise vertical challenges and solutions.
Ericsson Digital Services offer solutions to modernize, digitalize, and shape new business models for Telco operators globally. Our advanced offerings are designed to help you secure, serve, and grow your business and customer base through innovative customer engagement platforms, automated operations, and programmable networks. If you know what your customers are doing, you will know what to do for your customers. Let us help you leverage edge computing to transform your business so you can evolve, scale and thrive in the digital era. Please visit https://www.ericsson.com/en/digital-services/trending/edge-computing.
Disclaimer: This article was sponsored by Ericsson as part of the Ericsson Ambassador Program.
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