Transformation Frameworks

Animoto = Automated Imagery PED

By G C Network | December 3, 2008

Over the past two days, I’ve spent quite a bit of time with Stevie Clifton, Co-founder & CTO of Animoto. Besides being one of the coolest things I’ve seen in…

World Summit of Cloud Computing 2008

By G C Network | December 1, 2008

Video by Animoto using cloud computing technology. (Done in 20 minutes for free)!! Follow me at https://Twitter.com/Kevin_Jackson

2008 World Summit of Cloud Computing

By G C Network | November 30, 2008

After a uneventful trip , I’m now in Israel for the World Summit. With over 500 people expected to attend, it promises to be an exciting time. Unfortunately, I arrived…

CloudCamp Federal ’08

By G C Network | November 28, 2008

| Get your Presentation Pack Follow me at https://Twitter.com/Kevin_Jackson

NCOIC Cloud Working Group

By G C Network | November 26, 2008

The NCOIC will be holding a cloud computing working group on December 10th during plenary session in Costa Mesa, CA. The session focus will be “Requirements for Enterprise Cloud Computing”.…

IBM Rating Clouds

By G C Network | November 25, 2008

According to Cloud Computing Journal, and Red Herring, IBM will now rate other cloud providers. Using the “Resilient Cloud Validation” program, IBM will validate their facilities, applications, data, staff, processes…

Cloud Computing vs. Cloud Services

By G C Network | November 24, 2008

In September, Frank Gens provided an excellent overview of the the new “Cloud Computing Era”. In preparing for an upcoming talk, I re-read the post and found myself appreciating it…

Inaugural “Inside the Cloud” Survey

By G C Network | November 21, 2008

Appistry and CloudCamp recently released results from the first “Inside the Cloud” survey. Key takeaways were: Amazon perceived as cloud leader, with twice as many votes as Google Infrastructure providers…

FIAC Presentation Mentions Cloud Computing

By G C Network | November 20, 2008

At the recent Federal Information Assurance Conference, Bob Gourley, CTO Crucial Point LLC, and former Defense Intelligence Agency CTO, recently provided his views on the state of Federal IT. His cloud…

Sun Cloud Czar

By G C Network | November 19, 2008

Earlier this week it was announced that, Sun, Senior Vice President, Dave Douglas, was appointed to lead the Company’s cloud computing efforts. A JDJ Article also stated that, in addition to becoming Sun’s…

Digital transformation necessitates changes in an organization’s operational processes. According to Harvard, a focus on operations can lead to business process optimization and entirely new revenue streams. Three common routes for this are the following:     

  • Robotic process automation (RPA) which uses artificial intelligence to automate routine activities     
  • Remote worker enablement that uses workspace virtualization and advanced visualization technologies     
  • Performance management decision making based on real-time data that delivers deeper insights into customers, products, and operational regions 

An important component of operational change is gaining a better understanding of your end customer. By observing and recording the digital footprint of consumers, information can be accumulated on customers, processes, organizations, and devices.

Since customers and businesses are increasingly active and identifiable online, organizations can operationally leverage digital marketing tools to personalize their product and service promotions, with the goal of increasing customer loyalty.

Digitize Products and Services  

Organizations today increasingly realize they can no longer focus on just selling products; they need to sell an experience.

Advanced digital technology, powered by a Social, Mobile, Analytics and Cloud (SMAC Stack) that is informed by sensors, can improve business processes in several ways.

For example, big data analytics can help inbound logistics run more smoothly by tracking product movements; the cloud can be used to create uniform business processing platforms; and mobile platforms can enable employees to perform their work anytime, anywhere, on any device.

With value chains increasingly integrated among businesses, organizations can become part of a larger ecosystem, enabling them to offer end-to-end services to their customers.

Organizations can either shape and orchestrate an ecosystem themselves and provide a significant number of products and services, or focus on a niche service that adds value to the customer experience and becomes part of an already existing ecosystem. 

Collaboration Is Key

Digital collaboration today stretches beyond the borders of the organization, with communities co-creating products or services, and customers providing opinions and suggestions for product improvements through online forums.

Organizations operate with a familiar legacy perspective of customers, processes, metrics, business models, and technology, believing that it remains the solution to digital relevance. Individual groups recognize the strength in collaboration as their research, work, and shared insights contribute to new strategic road maps that plan for digital transformation ownership, efforts, and investments.

A dedicated digital transformation team forms to guide strategy and operations based on business and customer-centric goals. The new infrastructure of the organization takes shape as roles, expertise, models, processes, and systems to support transformation are solidified.

According to the research, understanding the six stages of digital transformation maturity will lead to the following business benefits:    

  • Customization of the maturity model to inform specific road map development     
  • Peer company benchmarking     
  • Executive alignment and buy-in     
  • Bolster sense of urgency     
  • Future marketing trend insights     
  • Prioritize digital transformation initiatives     
  • Set a new vision, course, and platform for leadership     
  • Develop new models, processes, and a purpose for technology and the future of work 

Organizations should adopt and use one of the many digital transformation frameworks to manage the process of creating a digital business strategy.

Read more about digital transformation and transformation frameworks: grab a copy of my new book, Click to Transform

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