Watson Crowdsources Cloud Computing

October 20, 2016 / G C Network / Comments Off on Watson Crowdsources Cloud Computing

Cloud Computing Price-Performance Could Vary By 1000%!

By G C Network | July 14, 2015

by Kevin L. Jackson Yes, you read that right. The price/performance of your cloud computing infrastructure could vary as much as 1000 percent depending on time and location. High levels of…

E-book: Educate Yourself With Dell Insight Partner Views on Cybersecurity

By G C Network | July 10, 2015

Data security breaches and hacker attacks on private businesses, health organizations and government agencies in the U.S. have grabbed headlines with increasing frequency, it seems. There is zero doubt about…

IEEE Cloud Computing Magazine Focuses On GovCloud

By G C Network | July 7, 2015

Today I am especially proud and honored to publicly announce my appointment to the IEEE Cloud Computing Magazine Editorial Board!  I am truly appreciative to Dr. Alan Sill and Dr.…

Is Social Media Right For Your Small Business?

By G C Network | June 30, 2015

Everyone from pre-teens to granddads, does social media today. With Twitter, Instagram, Facebook and many newer ways to stay in the know popping up every day, picking the right platform…

Rob Davies, ViON SVP, Talks about Government Cloud Computing

By G C Network | June 23, 2015

ViON solves complex enterprise problems by combining passion and agility to deliver the most effective, innovative solutions because commitment to mission success is in their DNA. One of the ways…

New Approaches for New Big Data Insights

By G C Network | June 15, 2015

by Melvin Greer Business Intelligence has matured as a core competency necessary to sustain competitive advantage. Organizations of every size and industry are generating valuable data with each interaction, and…

How to Put Public Sector Data Migration Hassles on the Road to Extinction

By G C Network | June 12, 2015

With careful planning and the right technology, Federal, State and Local Government IT Leaders can overcome fears of data migrations, breaking free from archaic procedures to lead the pack  By…

Would you build your house from a Visio diagram?

By G C Network | June 8, 2015

Would you even hire an architect that highlighted hand drawn diagrams and spreadsheets as their design tools of choice? Of course you wouldn’t. Not using computing aided design (CAD) as…

Industry leaders set cloud computing security benchmarks

By G C Network | May 28, 2015

Security has long been the No. 1 cloud computing business concern. Although the apprehension is absolutely valid, cloud computing business decision and strategies are all too often driven by the…

The Science and Art of Business Leadership

By G C Network | May 27, 2015

Business leadership is both science and art. The scientific aspects revolve around finance, organization, products and service. Artistic aspects include relationships, market trajectories and business strategies. While many focus on…


Recently I’ve been doing quite a bit of analysis work using the IBM Watson cognitive business platform. The really exciting thing about this opportunity is the way data can seem to have a conversation with you.  This got me wondering if social media data could carry on a conversation as well.  Given my almost unhealthy interest in cloud computing, we ran a one week experiment to “crowdsource the internet” in order to see if it held any interesting cloud computing insights . To narrow the volume of documents down to a reasonable number, I limited providers to those on the most recent Gartner IaaS Magic Quadrant:
  • Microsoft
  • Amazon Web Services
  • Google
  • VMware
  • IBM
  • Rackspace
  • Verizon
  • CSC
  • Interoute
  • CenturyLink
  • Dimension Data
  • Fujitsu
  • Joyent
  • NTT Communications
  • Virtustream

Leveraging Watson, I gathered cloud computing related social media documents. According to Watson, in one 24-hr period, there were 46,869 documents that mentioned these Cloud Service Providers (CSP) a total of 57,997 times. Google was totally dominating the online conversation with 73% of all mentions. Microsoft was a poor second at 17%.

Figure 1- Social media cloud computing “Share of Voice”
At this this point I took a look at overall industry sentiment. From this vantage point, Interoute outshines all rivals for positive sentiment.  Of particular note, however, was that Dimension Data simultaneously held the crown for largest percentage of negative and lowest percentage of positive sentiment (which seems to be centered mostly around the dropout of a rider from its Tour de France team and a recent internal restructuring). The Dell/EMC cloud provider Virtustream doesn’t even seem to be present in social media conversations. 

Figure 2– Customer Sentiment Regarding Cloud Service Providers
Figure 3 – Cloud Service Model “Share of Voice”
Microsoft dominated that segment of the conversation that specifically addressed the three standard cloud computing service models (Infrastructure-as-a-Service [IaaS], Platform-as-a-Service [PaaS], Software-as-a-Service [SaaS]). Over 53% of the working set referenced Microsoft with second place AWS coming in at 13.5%. Software-as-a-service is the unsurprising overall service model leader but Microsoft seems to be edging out AWS for Infrastructure-as-a-Service mentions.  Platform-as-a-Service is a distant laggard with only three providers (Microsoft, AWS and VMware) represented in social media exchanges.


Figure 4– Industry Vertical Cloud Computing “Share of Voice

In order to glean some business value, the documents were binned across thirteen industry verticals and analyzed for share of voice and author sentiment. The initial industry bins were:

  • Construction
  • Manufacturing
  • Wholesale trade
  • Information technology
  • Retail trade
  • Utilities
  • Financial services
  • Educational services
  • Transportation and warehousing
  • Entertainment, accommodation, and food services
  • Healthcare and social services
  • Public administration

Across this set, entertainment, government, education and healthcare industries seem to be most interested in the cloud. Surprising to me is that the construction industry interest surpasses that of financial services. Google seems to be driving industry related social media conversations with Microsoft and IBM rounding out the top three.


Although I wouldn’t use this non-scientific experiment to make any big bets, it does demonstrate how actionable data can be gleaned from the social media stream.  It may also shed a little light on the power of cognitive computing in the business world.

One especially intriguing capability that I didn’t use in this experiment is the use of Watson Explorer technologies with Semantic Analytics.  This solution is currently being used by IBM GTS to deliver “built to purpose” cognitive systems for the information technology industry vertical.
Figure 5– Cloud Service Provider Industry “Share of Voice

A key differentiator of this approach is its ability to extract meaning from the fragmented sentences normally found in unstructured IT service ticket description fields. Due to the global nature of GTS Services, this unstructured text is typically in multiple languages. Additionally, due to the different language skill levels of the globally sourced pool of agents, the grammar quality varies. This solution is used by GTS to uncover patterns and trends in the identification of contributing incident causes in order to prescribe appropriate preventative actions.


The digital transformation couple with cognitive computing is accelerating almost every industry. In the IT world, at least, cognitive computing promises to deliver the ability to bridge the gap between unstructured language data and effective maintenance action by correlating social media chatter and customer sentiments with the root causes of operational IT issues.


This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.

Cloud Musings

( Thank you. If you enjoyed this article, get free updates by email or RSS – © Copyright Kevin L. Jackson 2015)

Follow me at https://Twitter.com/Kevin_Jackson
Posted in

G C Network

Cloud Computing

Cybersecurity